<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Thrillophilia]]></title><description><![CDATA[News | Partnerships | Tech | Team ]]></description><link>https://news.thrillophilia.com/</link><image><url>https://news.thrillophilia.com/favicon.png</url><title>Thrillophilia</title><link>https://news.thrillophilia.com/</link></image><generator>Ghost 3.9</generator><lastBuildDate>Sat, 11 Apr 2026 14:14:51 GMT</lastBuildDate><atom:link href="https://news.thrillophilia.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Chitra Gurnani Daga Receives ‘Entrepreneur of the Year – Travel’ at ET Entrepreneur Awards 2026]]></title><description><![CDATA[Chitra Gurnani Daga wins ‘Entrepreneur of the Year – Travel’ at ET Entrepreneur Awards 2026, honoring her leadership and innovation in the travel industry.]]></description><link>https://news.thrillophilia.com/chitra-daga-wins-travel-entrepreneur-award/</link><guid isPermaLink="false">69c693c91254a51109c86c86</guid><category><![CDATA[News]]></category><dc:creator><![CDATA[Nadiya Chauhan]]></dc:creator><pubDate>Tue, 07 Apr 2026 10:46:04 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2026/04/image1.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2026/04/image1.jpg" alt="Chitra Gurnani Daga Receives ‘Entrepreneur of the Year – Travel’ at ET Entrepreneur Awards 2026"><p>Chitra Gurnani Daga, CEO and Co-founder of Thrillophilia, has been recognised with ‘Entrepreneur of the Year – Travel’ at the Economic Times Entrepreneur Awards 2026, held in Mumbai.</p><p>The recognition marks an important milestone in Thrillophilia’s journey as one of India’s trusted multi-day travel companies, built over the years through operational discipline, customer trust, and consistent execution.</p><p>Under Chitra’s leadership, Thrillophilia has expanded across India and international markets, while also strengthening the systems needed to deliver complex travel packages at scale. Over the years, the company has built a model where technology supports planning, while execution remains deeply grounded in destination expertise and operational discipline.</p><h2 id="the-award-and-what-it-represents"><strong>The Award and What It Represents</strong></h2><p>The Economic Times Entrepreneur Awards are among India’s most respected recognitions for entrepreneurship, celebrating founders who have built businesses defined by scale, resilience, and long-term impact.</p><p>Presented at the third edition of the awards in Mumbai, the recognition highlights leadership in a category where growth depends not only on expansion, but on the ability to deliver consistently across complex operations.</p><p>For Thrillophilia, this reflects years of building systems that make multi-day travel dependable across destinations and trip formats.</p><p>Unlike single-service travel bookings, multi-day journeys require multiple elements to work together with precision. Accommodation, transfers, local experiences, and destination logistics must remain aligned throughout the trip to ensure a seamless traveller experience.</p><h2 id="powering-travel-with-connected-ai-systems"><strong>Powering Travel with Connected AI Systems</strong></h2><p>To strengthen this process, Thrillophilia has developed a set of AI systems internally to support every stage of a multi-day journey, right from the first enquiry to final execution. Each system solves a specific part of the travel process while working together as one connected layer.</p><ul><li><strong>AI Itinerary Builder:</strong> Creates personalised day-by-day travel plans based on traveller preferences while validating route feasibility, seasonality, timing, and availability before finalisation.</li><li><strong>Thrillo Voice AI:</strong> Handles early traveller interactions by understanding requirements and routing enquiries to the right advisor with relevant context.</li><li><strong>CallMind:</strong> Records and analyses traveller conversations to improve advisor performance and maintain consistency in service quality.</li><li><strong>Trip Management System (TMS):</strong> Converts confirmed bookings into structured workflows by tracking vendors, timelines, and operational dependencies while identifying potential issues early.</li><li><strong>Lead Intelligence Engine:</strong> Analyses enquiries and assigns them based on trip complexity, destination expertise, and traveller requirements.</li></ul><p>Together, these systems help connect planning, coordination, and on-ground execution, giving teams visibility across every stage of the travel lifecycle.</p><h2 id="building-thrillophilia-at-scale"><strong>Building Thrillophilia at Scale</strong></h2><p>Since its inception, Thrillophilia has expanded across India and international destinations, including Europe, Southeast Asia, and East Africa.</p><p>Between FY2021 and FY2025, the company served more than 1 million travellers through curated domestic holidays, international tours, adventure travel, and personalised itineraries.</p><p>Thrillophilia currently operates at INR 500 crore+ revenue with EBITDA profitability, reflecting steady growth in a segment where operational quality remains critical.</p><p>Its model combines technology-led planning, supplier relationships, destination expertise, and execution capabilities built to support travel delivery across multiple markets.</p><h2 id="recognition-in-a-complex-travel-category"><strong>Recognition in a Complex Travel Category</strong></h2><p>The travel industry has evolved rapidly in recent years as travellers increasingly choose longer, more experience-led journeys. Within this shift, multi-day tours continue to remain one of the most operationally demanding categories.</p><p>These journeys require continuous coordination across destinations, stakeholders, and timelines, making execution central to customer satisfaction.</p><p>The Entrepreneur of the Year – Travel recognition reflects the importance of building travel businesses that can manage this complexity while continuing to grow responsibly.</p><p>For Thrillophilia, the award marks another step in a longer journey focused on strengthening how multi-day travel is planned, coordinated, and delivered at scale.</p>]]></content:encoded></item><item><title><![CDATA[Thrillophilia Wins ‘AI in Travel’ at ET Entrepreneur Awards 2026, Redefining How Multi-Day Tours Are Planned, Built, and Delivered]]></title><description><![CDATA[Thrillophilia wins ‘AI in Travel’ at ET Entrepreneur Awards 2026, transforming multi-day tour planning with AI-driven, personalized travel experiences.]]></description><link>https://news.thrillophilia.com/thrillophilia-wins-ai-in-travel-at-et-entrepreneur-awards/</link><guid isPermaLink="false">69c547181254a51109c86c69</guid><category><![CDATA[News]]></category><dc:creator><![CDATA[Nadiya Chauhan]]></dc:creator><pubDate>Thu, 26 Mar 2026 14:55:05 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2026/04/Thrillophilia-Wins--AI-in-Travel-.JPG" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2026/04/Thrillophilia-Wins--AI-in-Travel-.JPG" alt="Thrillophilia Wins ‘AI in Travel’ at ET Entrepreneur Awards 2026, Redefining How Multi-Day Tours Are Planned, Built, and Delivered"><p>We are delighted to share that Thrillophilia, India's most trusted multi-day tour operator, has been recognised with ‘AI in Travel’ at the Economic Times Entrepreneur Awards 2026. Held in Mumbai, the recognition has reflected our continued focus on using artificial intelligence in the full lifecycle of multi-day tours.</p><p>It highlights how we have executed complex tours through AI systems in a more reliable, more personalised and more accountable way at a large scale.</p><p>We incorporate such tech well across steps like itinerary creation, checking trip viability, and finally delivering the tours. All this is implemented by us in one of the most complex categories of travel, i.e. multi-day tours.</p><h3 id="at-a-glance"><strong>AT A GLANCE</strong></h3><ul><li><strong>1 million+</strong> travellers served on multi-day tours, FY2021–FY2025</li><li><strong>INR 500 Cr+</strong> revenue scale with EBITDA profitability</li><li><strong>AI-powered</strong> end-to-end tour lifecycle from itinerary creation to ground delivery</li><li><strong>ET Entrepreneur Awards 2026</strong> winner for the 'AI in Travel' category, Mumbai</li></ul><h3 id="the-award-and-what-it-represents"><strong>The Award and What It Represents</strong></h3><p>Thrillophilia has been recognised with the ‘AI in Travel’ award at the Economic Times Entrepreneur Awards 2026 in Mumbai, one of India’s most respected recognitions for business and technology innovation.</p><p>The award truly represents how using AI in travel has emerged. Much of the industry has been focusing on helping travellers discover and book trips. However, we believe in going a few steps ahead. We have focused on what happens after the booking, such as how trips are actually planned, validated, and coordinated, before actually being delivered on the ground.</p><p>Multi-day tours are known to be one of the most complex categories in the travel segment. Be it a Europe trip across multiple cities or an exciting Kenyan safari, everything involves several logistical differences gelled up together. And these require tight coordination to ensure a smooth experience, which depends not just on planning but also on strong execution.</p><h3 id="thrillophilia-built-to-operate-the-hardest-trips-in-travel"><strong>Thrillophilia: Built to Operate the Hardest Trips in Travel</strong></h3><p>Thrillophilia was founded in Bangalore, and currently, we are headquartered in Jaipur. Our operations are widespread across pan-India and global destinations as well, including Europe, Africa, Southeast Asia, and Central Asia.</p><p>From the start, our focus has been on catering to complex multi-day tours that require a high-trust process of execution. We have trips that involve multiple destinations, dependencies, and high expectations from travellers.</p><p>While traditional tour operators do offer expertise backed by years of experience, they struggle when it comes to scale. Online travel platforms, on the other hand, focus mostly on single bookings like flights or hotels. To bridge the gap, by building Thrillophilia, we have carved our niche by bringing the best elements of both together. We certainly provide strong travel expertise, which is also supported by technology, and can handle complexity at a large scale.</p><p>Within the time period from FY2021 to FY2025, we have served more than 1 million travellers on multi-day tours. Right now, we are operating at a revenue amounting to INR 500 crore and above, all with a profitable EBITDA. All in all, such numbers have resulted from consistent delivery and a repeat traveller's trust.</p><h3 id="the-founding-insight-multi-day-travel-is-an-execution-problem"><strong>The Founding Insight: Multi-Day Travel Is an Execution Problem</strong></h3><p>Over the years, we have closely tracked how our trips are performing and what the modern traveller wants. Based on that one key insight, our approach has been shaped: booking a trip is easy, delivering it is not.</p><p>Much of the travel ecosystem still depends on offline suppliers. Local operators, guides, and properties are all the defining factors and without real-time systems. Even a slight change in an itinerary can affect multiple parts of a trip. Parallelly, travellers are making important purchases that are high-value and driven by an emotional appeal and thus, reliability matters deeply.</p><p>What we have seen is that personalised companies never scaled and scalable companies never personalised. So, we found and fixed the loopholes by solving both with infrastructure.</p><p>Instead of just simplifying the problem, we built systems to handle it. Our systems are adept at combining AI tools with a strong supply network and coordinating them with teams that take full ownership of each trip.</p><h3 id="how-thrillophilia-s-technology-works"><strong>How Thrillophilia’s Technology Works</strong></h3><p>Our AI systems are built in-house by our team of experts and are designed to support every stage of a multi-day trip:</p><p><strong>AI Itinerary Builder:</strong> This system is used to create personalised and day-by-day travel plans. Later, a Feasibility Agent comes into the picture to check routes, availability, seasonality, and timing before any traveller gets the final itinerary.</p><p><strong>Thrillo Voice AI:</strong> Handles any first interactions with travellers. Through this, it understands requirements and connects them to the right advisor based on the context it captures for that traveller's demand.</p><p><strong>CallMind:</strong> Records, processes, and analyses conversations to improve advisor performance. This way, we ensure maintaining consistent quality. Added to this, it also helps ensure that what is promised is delivered well to our travellers.</p><p><strong>Trip Management System (TMS):</strong> TMS plays its role by converting every booking into a structured execution pipeline. Simply put, it tracks bookings, vendors, and timelines and alerts teams about any issues early. Eventually, it helps manage multiple trips without losing visibility to our team.</p><p><strong>Lead Intelligence Engine:</strong> Scores and routes enquiries so complex trips go to experienced advisors, improving both efficiency and conversion.</p><p>All these systems work together as one connected layer. In practice, this means every stage of a trip, from planning to execution, is linked. All the teams receive full visibility, which helps them ensure smoother delivery.</p><h3 id="the-philosophy-ai-handles-the-intelligence-humans-own-the-delivery-"><strong>The Philosophy: AI Handles the Intelligence. Humans Own the Delivery.</strong></h3><p>Our approach to AI is simple. Use it to strengthen human expertise, not replace it.</p><p>In multi-day travel, the most critical defining factors often need human judgement. It could be a delayed flight, a last-minute supplier issue, or a weather change, but anything that can impact a trip in real time requires human intervention. These situations need someone who understands the context and takes ownership of the solution, something that AI has yet to inculcate.</p><p>“Most platforms are using AI to help travellers plan better. We are using it to help our teams run better. AI can handle the intelligence. So, steps like itinerary building, feasibility checks, and lead scoring are taken care of well. But reliable execution is what actually matters at the end of the day." as stated by one of our team members.</p><p>At Thrillophilia, every AI output is handled by a person who has absolute responsibility for the final experience. Certainly, AI makes teams faster and more informed. However, it's the people who eventually make sure that the experience delivered matches what was promised.</p><h3 id="the-market-thrillophilia-is-defining"><strong>The Market Thrillophilia Is Defining</strong></h3><p>Multi-day tours are one of the largest travel categories still evolving with technology. Flights, hotels, and activities have actually seen a huge, strong digital transformation over the last few years. But when it comes to complex multi-day tours, the services have largely remained offline due to their complexity.</p><p>This complexity has kept many companies away and it comes in the form of multiple dependencies, fragmented supply, and high-value transactions, to name a few. For us, it has been an opportunity.</p><p>Over the past decade, we have built the systems, supply relationships, and operational depth that are necessary to bridge this gap. And it is this foundation that we intend to build more and more as the category evolves.</p>]]></content:encoded></item><item><title><![CDATA[India Turns Inward: Thrillophilia Domestic Travel Surge Report — March 2026]]></title><description><![CDATA[India's travel surge is here! Thrillophilia data shows a 312% spike in Kashmir searches & 48% growth in domestic bookings. Discover the new trend in tourism]]></description><link>https://news.thrillophilia.com/india-domestic-travel-surge-report-march-2026/</link><guid isPermaLink="false">69be95191254a51109c86b02</guid><category><![CDATA[Reports]]></category><dc:creator><![CDATA[Nadiya Chauhan]]></dc:creator><pubDate>Tue, 24 Mar 2026 14:51:29 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2026/03/travel-index.png" medium="image"/><content:encoded><![CDATA[<!--kg-card-begin: html--><!-- 
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<div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height: 1.7; color: #0f172a; width: 100%; box-sizing: border-box;">
  <img src="https://news.thrillophilia.com/content/images/2026/03/travel-index.png" alt="India Turns Inward: Thrillophilia Domestic Travel Surge Report — March 2026"><p style="font-size: 17px; color: #334155; max-width: 100%; line-height: 1.75; margin: 0 0 16px 0;">As geopolitical tensions reshape global travel routes and drive international airfares to record highs, Indian travellers are turning inward with growing conviction. Thrillophilia’s data suggest the shift toward domestic travel is growing faster than expected.</p>
 
  <!-- HERO STAT BAND -->
  <div style="display:flex; gap:0; flex-wrap:wrap; margin: 24px 0 32px 0; border: 1px solid #e2e8f0; overflow:hidden;">
    <div style="flex:1; min-width:180px; padding:24px 20px; background:#fff7ed; border-right:1px solid #e2e8f0;">
      <div style="font-size:32px; font-weight:800; color:#ea580c; line-height:1;">+61%</div>
      <div style="font-size:12px; color:#78716c; margin-top:6px; line-height:1.4;">Surge in domestic tour searches, last 15 days</div>
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    <div style="flex:1; min-width:180px; padding:24px 20px; background:#fff7ed; border-right:1px solid #e2e8f0;">
      <div style="font-size:32px; font-weight:800; color:#ea580c; line-height:1;">+48%</div>
      <div style="font-size:12px; color:#78716c; margin-top:6px; line-height:1.4;">Confirmed multi-day domestic bookings, March 2026</div>
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    <div style="flex:1; min-width:180px; padding:24px 20px; background:#fff7ed; border-right:1px solid #e2e8f0;">
      <div style="font-size:32px; font-weight:800; color:#ea580c; line-height:1;">3×</div>
      <div style="font-size:12px; color:#78716c; margin-top:6px; line-height:1.4;">Spike in Kashmir &amp; Ladakh enquiries post Feb 28</div>
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    <div style="flex:1; min-width:180px; padding:24px 20px; background:#fff7ed;">
      <div style="font-size:32px; font-weight:800; color:#ea580c; line-height:1;">₹2.3L</div>
      <div style="font-size:12px; color:#78716c; margin-top:6px; line-height:1.4;">Avg. Europe fare from Bengaluru — up from ₹55K</div>
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  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>Insight:</strong> We, at Thrillophilia, describe this as the fastest demand pivot triggered by a single event in its history. The geopolitical shock did not introduce a new preference. It rapidly shrunk a two-year domestic travel trajectory into a span of just 15 days.
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  <!-- SECTION 1 -->
  <h2 style="font-size:26px; font-weight:700; margin:0 0 8px 0;">How India's summer travel plans changed after February 28!
</h2>
  <h3 style="font-size:20px; font-weight:600; margin:0 0 12px 0; color:#334155;">357 cancelled flights. Fares that tripled overnight. And a 312% spike in Kashmir searches.
</h3>
 
  <p style="font-size:16px; color:#334155; max-width:100%; line-height:1.75; margin:0 0 20px 0;">On February 28, 2026, coordinated U.S.-Israel strikes on Iran's military and nuclear infrastructure triggered the most significant aviation disruption in a decade. Within two days, Thrillophilia’s booking data reflected a clear shift in traveller behaviour. This report examines what unfolded next.</p>
 
 
  <h4 style="font-size:16px; font-weight:600; margin:28px 0 12px 0;">The Aviation Impact on Indians</h4>
 
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        <th style="text-align:left; font-size:13px; color:#475569; font-weight:600; padding:12px;">#</th>
        <th style="text-align:left; font-size:13px; color:#475569; font-weight:600; padding:12px;">Impact</th>
        <th style="text-align:left; font-size:13px; color:#475569; font-weight:600; padding:12px;">Detail</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="padding:12px; font-size:13px; color:#64748b;">01</td>
        <td style="padding:12px; font-size:14px; font-weight:600;">357 flights cancelled</td>
        <td style="padding:12px; font-size:13px; color:#475569;">In a single day from Indian airports to Gulf and European destinations, per Ministry of Civil Aviation data.</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:13px; color:#64748b;">02</td>
        <td style="padding:12px; font-size:14px; font-weight:600;">Fares tripled to 6× overnight</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Bengaluru–Munich jumped from ₹55K to ₹3.5 lakh. Singapore routes doubled. US-bound fares crossed ₹2 lakh for economy.</td>
      </tr>
      <tr>
        <td style="padding:12px; font-size:13px; color:#64748b;">03</td>
        <td style="padding:12px; font-size:14px; font-weight:600;">14% of global transit disrupted</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Middle East airports handle roughly 14% of worldwide transit, but rerouting added hours and costs across all long-haul corridors.</td>
      </tr>
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        <td style="padding:12px; font-size:13px; color:#64748b;">04</td>
        <td style="padding:12px; font-size:14px; font-weight:600;">Cancel-for-any-reason insurance surged</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Enquiries for premium travel insurance in India jumped 4× in the first week of March, as per the industry reports.</td>
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  <h4 style="font-size:16px; font-weight:600; margin:28px 0 12px 0;">The Immediate Demand Shift</h4>
 
  <p style="font-size:15px; color:#334155; line-height:1.75; margin:0 0 16px 0; max-width:100%;">Oxford Economics estimates that the conflict could reduce Middle East inbound arrivals by 11 to 27 per cent this year, translating into a loss of 23 to 38 million visitors and up to $56 billion in spending. For Indian travellers planning summer holidays, rising costs quickly changed the equation. A budget of ₹1.2 lakh that once covered a family trip to Dubai now barely pays for airfare, making domestic travel the more practical choice.</p>
 
  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>What Our Booking Data Showed:</strong> In the 72 hours following Feb 28, we recorded a <strong>312% spike in search sessions</strong> for Kashmir and Ladakh tours. Goa searches rose 89%. North East India packages saw session volumes typically associated with the peak festival season. This was the fastest single-event demand pivot we experienced in our history.
  </div>
 
  <hr style="border:none; border-top:1px solid #e2e8f0; margin:32px 0;">
 
  <!-- SECTION 2 -->
  <h2 style="font-size:26px; font-weight:700; margin:0 0 8px 0;">India’s Fastest-Rising Summer Destinations
</h2>
  <h3 style="font-size:20px; font-weight:600; margin:0 0 12px 0; color:#334155;">Where Indian travellers are planning to go this summer, based on Thrillophilia search trends</h3>
 
  <p style="font-size:15px; color:#334155; line-height:1.75; margin:0 0 20px 0; max-width:100%;">The report reflects Thrillophilia's internal search and enquiry data for March 1–15, 2026, vs. February 13–28, 2026. All figures represent the search intent of multi-day tours only.
</p>
 
  <table border="1" cellpadding="10" cellspacing="0" width="100%" style="border-collapse:collapse; border-color:#e2e8f0; table-layout:fixed; word-wrap:break-word;">
    <thead>
      <tr style="background:#f8fafc;">
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">#</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Destination</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">15-Day Search Surge</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Key Segment</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Why It's Rising</th>
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    <tbody>
      <tr>
        <td style="padding:12px; font-size:13px; color:#64748b;">01</td>
        <td style="padding:12px;"><strong style="font-size:14px; display:block;">Kashmir</strong><span style="font-size:12px; color:#64748b;">Srinagar, Gulmarg, Pahalgam</span></td>
        <td style="padding:12px; font-size:18px; font-weight:800; color:#166534;">+312%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Families, Couples</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Top substitute for Europe holidays. Scenic stays, rising traveller confidence.</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:13px; color:#64748b;">02</td>
        <td style="padding:12px;"><strong style="font-size:14px; display:block;">Ladakh</strong><span style="font-size:12px; color:#64748b;">Leh, Nubra Valley, Pangong</span></td>
        <td style="padding:12px; font-size:18px; font-weight:800; color:#15803D;">+278%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Gen Z, Adventure</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Rivalling Iceland in landscape appeal. Dramatically cheaper than European alternatives now.</td>
      </tr>
      <tr>
        <td style="padding:12px; font-size:13px; color:#64748b;">03</td>
        <td style="padding:12px;"><strong style="font-size:14px; display:block;">North East India</strong><span style="font-size:12px; color:#64748b;">Meghalaya, Sikkim, Arunachal</span></td>
        <td style="padding:12px; font-size:18px; font-weight:800; color:#15803D;">+224%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Gen Z, Families</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Fastest-growing domestic region in 2025. Conflict accelerating the NE pivot.</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:13px; color:#64748b;">04</td>
        <td style="padding:12px;"><strong style="font-size:14px; display:block;">Sikkim</strong><span style="font-size:12px; color:#64748b;">Gangtok, Lachen, Pelling</span></td>
        <td style="padding:12px; font-size:18px; font-weight:800; color:#16A34A;">+189%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Couples, Wellness</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Clean, calm, compact. The anti-chaos destination travellers want post-conflict anxiety.</td>
      </tr>
      <tr>
        <td style="padding:12px; font-size:13px; color:#64748b;">05</td>
        <td style="padding:12px;"><strong style="font-size:14px; display:block;">Andaman Islands</strong><span style="font-size:12px; color:#64748b;">Havelock, Neil, Port Blair</span></td>
        <td style="padding:12px; font-size:18px; font-weight:800; color:#16A34A;">+171%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Families, Honeymooners</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Direct substitute for Maldives and Thailand at a fraction of inflated costs.</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:13px; color:#64748b;">06</td>
        <td style="padding:12px;"><strong style="font-size:14px; display:block;">Goa</strong><span style="font-size:12px; color:#64748b;">North Goa, South Goa</span></td>
        <td style="padding:12px; font-size:18px; font-weight:800; color:#22C55E;">+134%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">All Segments</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Familiar, affordable, zero airfare risk. No-brainer summer alternative for all traveller types.</td>
      </tr>
      <tr>
        <td style="padding:12px; font-size:13px; color:#64748b;">07</td>
        <td style="padding:12px;"><strong style="font-size:14px; display:block;">Kerala</strong><span style="font-size:12px; color:#64748b;">Alleppey, Munnar, Wayanad</span></td>
        <td style="padding:12px; font-size:18px; font-weight:800; color:#22C55E;">+112%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Wellness, Families</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Anchor wellness destination. Rising as Southeast Asia routes become costlier and uncertain.</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:13px; color:#64748b;">08</td>
        <td style="padding:12px;"><strong style="font-size:14px; display:block;">Himachal Pradesh</strong><span style="font-size:12px; color:#64748b;">Spiti, Kasol, Bir, Tirthan</span></td>
        <td style="padding:12px; font-size:18px; font-weight:800; color:#4ADE80;">+97%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Gen Z, Couples</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Road-trip culture booming. Spiti Valley queries up 3× as Scandinavia-style landscape alternative.</td>
      </tr>
    </tbody>
  </table>
 
  <div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
    <strong>What we’re seeing right now:</strong> "For the first time in our history, we are seeing summer demand patterns typically associated with October–November peak season. The geopolitical trigger has compressed planning cycles and concentrated demand all toward domestic India." — Internal Demand Analysis Team, Thrillophilia, March 2026, March 2026
  </div>
 
  <hr style="border:none; border-top:1px solid #e2e8f0; margin:32px 0;">
 
  <!-- SECTION 3 -->
  <h2 style="font-size:26px; font-weight:700; margin:0 0 8px 0;">What Thrillophilia’s Data Shows About the Domestic Travel Surge</h2>
  <h3 style="font-size:20px; font-weight:600; margin:0 0 12px 0; color:#334155;">Insights from Thrillophilia booking data and traveller behaviour patterns.</h3>
 
  <p style="font-size:15px; color:#334155; line-height:1.75; margin:0 0 20px 0; max-width:100%;">The surge in domestic searches is not purely a fear response. Thrillophilia's booking data shows a deep structural shift in how Indian travellers have been evolving, and the conflict has merely accelerated a trend already well underway.</p>
 
  <h4 style="font-size:16px; font-weight:600; margin:28px 0 12px 0;">A. Key Platform Metrics (March 2026 vs. Prior Period)</h4>
 
  <table border="1" cellpadding="10" cellspacing="0" width="100%" style="border-collapse:collapse; border-color:#e2e8f0; table-layout:fixed; word-wrap:break-word;">
    <thead>
      <tr style="background:#f8fafc;">
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Metric</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Value</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">What It Signals</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="padding:12px; font-size:14px;">Baseline domestic travel growth (pre-conflict, early 2026)</td>
        <td style="padding:12px; font-size:16px; font-weight:700; color:#16a34a;">+14%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Strong organic momentum already underway before any geopolitical event</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:14px;">Rise in confirmed multi-day domestic bookings, March 2026 vs. March 2025</td>
        <td style="padding:12px; font-size:16px; font-weight:700; color:#16a34a;">+48%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Conflict-accelerated surge layered on top of organic growth</td>
      </tr>
      <tr>
        <td style="padding:12px; font-size:14px;">International enquiries converted to domestic bookings (first 2 weeks of March)</td>
        <td style="padding:12px; font-size:16px; font-weight:700; color:#16a34a;">67%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Demand redirection rate — higher than any prior domestic pivot event</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:14px;">Average spend on domestic multi-day tours, March 2026</td>
        <td style="padding:12px; font-size:16px; font-weight:700; color:#16a34a;">₹78K</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Up 22% vs. same period last year. This clearly suggests that international budgets are flowing into domestic ones.</td>
      </tr>
    </tbody>
  </table>
 
  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>The Substitution Effect Is Real:</strong> What makes this surge qualitatively different from past domestic travel bumps is where the money is going. Travellers who would have spent ₹1.5–2 lakh on a Southeast Asian holiday are now allocating that same budget to Kashmir, Ladakh, or a Kerala wellness retreat. Average tour value per booking is up 22% vs. March 2025, with families and couples specifically opting for private tours, boutique stays, and slower itineraries rather than budget group packages.
  </div>
 
  <h4 style="font-size:16px; font-weight:600; margin:28px 0 12px 0;">B. Who Is Now Booking Domestic</h4>
 
  <table border="1" cellpadding="10" cellspacing="0" width="100%" style="border-collapse:collapse; border-color:#e2e8f0; table-layout:fixed; word-wrap:break-word;">
    <thead>
      <tr style="background:#f8fafc;">
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Traveller Type</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Behaviour Shift</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="padding:12px; font-size:14px; font-weight:600;">Families with school-age children</td>
        <td style="padding:12px; font-size:13px; color:#475569;">This segment, which historically split 60/40 between domestic and international, is now booking domestic at 85%+ rates in March 2026 enquiries.</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:14px; font-weight:600;">Honeymooners &amp; Couples</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Maldives and Bali enquiries dropped sharply. Kashmir, Andaman, and Meghalaya have absorbed the redirected demand.</td>
      </tr>
      <tr>
        <td style="padding:12px; font-size:14px; font-weight:600;">Corporate short-break travellers</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Gulf-transit uncertainty has pushed the 3–5 day getaway segment entirely domestic. Goa and Coorg are primary beneficiaries.</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:14px; font-weight:600;">Luxury &amp; Premium segment</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Usually outbound-first, now actively exploring high-end Rajasthan, Ladakh camps, and Kerala wellness retreats as meaningful alternatives.</td>
      </tr>
    </tbody>
  </table>
 
  <h4 style="font-size:16px; font-weight:600; margin:28px 0 12px 0;">C. How Trip Design Is Changing</h4>
 
  <table border="1" cellpadding="10" cellspacing="0" width="100%" style="border-collapse:collapse; border-color:#e2e8f0; table-layout:fixed; word-wrap:break-word;">
    <thead>
      <tr style="background:#f8fafc;">
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Trip Design Shift</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Change</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">What It Signals</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="padding:12px; font-size:14px;">Longer trip durations</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">6.2 → 8.4 nights</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Travellers treating this as a proper holiday replacement, not a compromise</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:14px;">Higher hotel categories (3★ → 4★ upgrades, boutique)</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">+38%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Domestic is no longer the "budget option" — international budgets upgrading the experience</td>
      </tr>
      <tr>
        <td style="padding:12px; font-size:14px;">Single-base itineraries (e.g. Kashmir Valley, Havelock Island)</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">Dominant</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Travellers want depth over coverage — not multi-city rushes</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:14px;">Custom &amp; semi-custom tour enquiries</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">+54%</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Travellers want trip quality, not headcount savings — private tours over groups</td>
      </tr>
    </tbody>
  </table>
 
  <div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:20px 0;">
    <strong>What this shows:</strong> Choosing domestic travel is not a step down. Travellers are bringing international budgets, international expectations, and international trip lengths to India's best destinations.
  </div>
 
  <hr style="border:none; border-top:1px solid #e2e8f0; margin:32px 0;">
 
  <!-- SECTION 4 -->
  <h2 style="font-size:26px; font-weight:700; margin:0 0 8px 0;">Segment-Wise Travel Behaviour</h2>
  <h3 style="font-size:20px; font-weight:600; margin:0 0 12px 0; color:#334155;">Who Is Driving the Domestic Surge — and What They Want</h3>
 
  <p style="font-size:15px; color:#334155; line-height:1.75; margin:0 0 20px 0; max-width:100%;">The shift is happening differently across traveller groups. Each segment is responding to its own motivations and showing clear destination preferences. Thrillophilia's multi-day booking data helps reveal these patterns with precision</p>
 
  <h4 style="font-size:16px; font-weight:600; margin:0 0 12px 0;">Segment A — Families (Ages 35–55)</h4>
  <p style="font-size:14px; color:#334155; line-height:1.75; margin:0 0 8px 0;">The single largest beneficiary destination is <strong>Kashmir</strong> for this group which is seen as a direct Europe alternative. North East India and Andaman follow.</p>
  <ul>
    <li style="font-size:14px; color:#475569; margin-bottom:6px;">Key driver: price certainty and absence of airfare volatility</li>
    <li style="font-size:14px; color:#475569; margin-bottom:6px;">Domestic enquiry conversion in March: <strong>+61%</strong></li>
    <li style="font-size:14px; color:#475569;">Booking pattern: comfort-first, single-base, private transfers</li>
  </ul>
 
  <div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:16px 0 28px 0;">
    <strong>Destination preference:</strong> Kashmir → North East India → Andaman Islands
  </div>
 
  <h4 style="font-size:16px; font-weight:600; margin:0 0 12px 0;">Segment B — Gen Z &amp; Young Professionals</h4>
  <p style="font-size:14px; color:#334155; line-height:1.75; margin:0 0 8px 0;">Ladakh is the defining shift — searches up 278%. Spiti Valley and Meghalaya follow. This group is leaning into the <strong>"India has its own Scandinavia"</strong> narrative.</p>
  <ul>
    <li style="font-size:14px; color:#475569; margin-bottom:6px;">Ladakh + Himachal searches up 312% in 15 days</li>
    <li style="font-size:14px; color:#475569; margin-bottom:6px;">Spiti Valley searches up 340% — on track to be the breakout destination of Summer 2026</li>
    <li style="font-size:14px; color:#475569;">Prefer adventure + experience-led itineraries over checklist sightseeing</li>
  </ul>
 
  <div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:16px 0 28px 0;">
    <strong>Destination preference:</strong> Ladakh → Spiti Valley → Meghalaya
  </div>
 
  <h4 style="font-size:16px; font-weight:600; margin:0 0 12px 0;">Segment C — Honeymooners &amp; Couples</h4>
  <p style="font-size:14px; color:#334155; line-height:1.75; margin:0 0 8px 0;">Maldives and Bali substitute queries are flowing toward <strong>Andaman</strong> (beaches + seclusion) and <strong>Kerala</strong> (houseboats + wellness). Meghalaya emerging as an offbeat romantic destination.</p>
  <ul>
    <li style="font-size:14px; color:#475569; margin-bottom:6px;">Andaman honeymoon queries up +171% in March 1–15</li>
    <li style="font-size:14px; color:#475569; margin-bottom:6px;">Privacy-led stays and boutique property requests up sharply</li>
    <li style="font-size:14px; color:#475569;">Slower pacing and fewer destinations preferred over landmark-heavy circuits</li>
  </ul>
 
  <div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0 28px 0;">
    <strong>Destination preference:</strong> Andaman Islands → Kerala → Meghalaya
  </div>
 
  <h4 style="font-size:16px; font-weight:600; margin:0 0 12px 0;">Segment D — Luxury &amp; Premium Travellers</h4>
  <p style="font-size:14px; color:#334155; line-height:1.75; margin:0 0 8px 0;">India's premium travellers are actively seeking <strong>luxury Ladakh camps</strong>, Rajasthan palace experiences, and Kerala wellness retreats at ₹20,000+ per night as viable Europe substitutes.</p>
  <ul>
    <li style="font-size:14px; color:#475569; margin-bottom:6px;">Average booking value up 22% in domestic luxury segment</li>
    <li style="font-size:14px; color:#475569; margin-bottom:6px;">Custom itineraries only — zero tolerance for generic packages</li>
    <li style="font-size:14px; color:#475569;">Heritage properties and boutique lodges seeing 3× the inquiry volume</li>
  </ul>
 
  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:16px 0 0 0;">
    <strong>Destination preference:</strong> Ladakh luxury camps → Rajasthan palaces → Kerala wellness retreats
  </div>
 
  <hr style="border:none; border-top:1px solid #e2e8f0; margin:32px 0;">
 
  <!-- SECTION 5 -->
  <h2 style="font-size:26px; font-weight:700; margin:0 0 8px 0;">The Bigger Picture</h2>
  <h3 style="font-size:20px; font-weight:600; margin:0 0 12px 0; color:#334155;">India Was Already Heading Here. The Conflict Accelerated the Clock.</h3>
 
  <p style="font-size:15px; color:#334155; line-height:1.75; margin:0 0 20px 0; max-width:100%;">Thrillophilia experts suggest domestic travel momentum in India was already at historically elevated levels before February 28, 2026. The geopolitical shock did not create a new trend; instead, it compressed a 2-year trajectory into 15 days.</p>
 
  <h4 style="font-size:16px; font-weight:600; margin:0 0 12px 0;">A. The Pre-Existing Foundation (2024–2025)</h4>
 
  <table border="1" cellpadding="10" cellspacing="0" width="100%" style="border-collapse:collapse; border-color:#e2e8f0; table-layout:fixed; word-wrap:break-word;">
    <thead>
      <tr style="background:#f8fafc;">
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Trend</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Data Point</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Significance</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="padding:12px; font-size:14px; font-weight:600;">Kashmir bookings</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">+35% YoY in 2025</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Already the fastest-recovering destination in North India — now experiencing a demand step-change</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:14px; font-weight:600;">North East India bookings</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">+31% YoY in 2025</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Highest-momentum domestic region heading into 2026, even before the conflict</td>
      </tr>
      <tr>
        <td style="padding:12px; font-size:14px; font-weight:600;">Goa domestic arrivals</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">10 million in 2025–26</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Thrillophilia reflects this ongoing shift more strongly in March 2026</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:14px; font-weight:600;">Avg. domestic tour duration</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">5.8 → 6.4 nights (2024 to early 2026)</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Indians were already choosing depth over coverage before the conflict</td>
      </tr>
    </tbody>
  </table>
 
  <h4 style="font-size:16px; font-weight:600; margin:28px 0 12px 0;">B.What Is Powering the Domestic Travel Surge</h4>
 
  <ul>
    <li style="font-size:14px; color:#334155; margin-bottom:10px; line-height:1.65;"><strong>India's growing middle class:</strong> 100M+ new aspirational travellers entered the market 2020–2025. For many, domestic premium travel is the natural first step.</li>
    <li style="font-size:14px; color:#334155; margin-bottom:10px; line-height:1.65;"><strong>Infrastructure investment:</strong> Rishikesh–Karnaprayag railway. New terminals in Srinagar, Agartala, Pakyong. 1,400 special summer trains. Access has been transformed.</li>
    <li style="font-size:14px; color:#334155; margin-bottom:10px; line-height:1.65;"><strong>Premium accommodation supply:</strong> Boutique, luxury, and heritage properties in India's nature destinations grew 40%+ between 2022–2025. Supply is ready to absorb the surge.</li>
    <li style="font-size:14px; color:#334155; line-height:1.65;"><strong>Maturing travel culture:</strong> Indian travellers are deeply experience-oriented. Domestic India, once the "compromise," is now experienced as extraordinary.</li>
  </ul>
 
  <div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
    <strong>What this means:</strong> "The 2026 summer season could be the point when domestic travel becomes a preferred choice for Indian travellers, not just a backup option. Better infrastructure, ready destinations, and clear price advantages are driving this change.”— Thrillophilia Editorial, March 2026
  </div>
 
  <hr style="border:none; border-top:1px solid #e2e8f0; margin:32px 0;">
 
  <!-- SECTION 6 -->
  <h2 style="font-size:26px; font-weight:700; margin:0 0 8px 0;">Forward View</h2>
  <h3 style="font-size:20px; font-weight:600; margin:0 0 12px 0; color:#334155;">What to Watch: The Signals That Will Define Summer 2026</h3>
 
  <p style="font-size:15px; color:#334155; line-height:1.75; margin:0 0 20px 0; max-width:100%;">Based on current booking trajectories, Thrillophilia's demand intelligence points to three clear signals that will shape how this summer season unfolds for domestic Indian tourism.
</p>
 
  <table border="1" cellpadding="10" cellspacing="0" width="100%" style="border-collapse:collapse; border-color:#e2e8f0; table-layout:fixed; word-wrap:break-word;">
    <thead>
      <tr style="background:#f8fafc;">
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Signal</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">Indicator</th>
        <th style="text-align:left; font-size:12px; color:#475569; font-weight:600; padding:12px;">What to Watch</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="padding:12px; font-size:14px; font-weight:600;">Capacity constraints</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">High probability</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Kashmir, Ladakh, and Andaman on track to see inventory constraints by April 15 for peak summer dates. Demand outpacing 2025 availability.</td>
      </tr>
      <tr style="background:#f8fafc;">
        <td style="padding:12px; font-size:14px; font-weight:600;">Decision conversion rate</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">~60% committed</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Of undecided summer customers have now confirmed domestic bookings per March 2026 data. Decisive pivot underway.</td>
      </tr>
      <tr>
        <td style="padding:12px; font-size:14px; font-weight:600;">Average domestic spend</td>
        <td style="padding:12px; font-size:14px; font-weight:700; color:#16a34a;">₹90K projected</td>
        <td style="padding:12px; font-size:13px; color:#475569;">Projected average spend per multi-day domestic booking in May–June 2026 — highest domestic spend on record. International budgets flowing domestic.</td>
      </tr>
    </tbody>
  </table>
 
  <h4 style="font-size:16px; font-weight:600; margin:28px 0 12px 0;">What Thrillophilia Data Suggests Next</h4>
 
  <ul>
    <li style="font-size:14px; color:#334155; margin-bottom:10px; line-height:1.65;"><strong>Destination to watch — Spiti Valley:</strong> Searches up 340% — We believe it is on track to become the breakout destination of Summer 2026. It is an alternative to Iceland or Scotland in visual drama and adventure.</li>
    <li style="font-size:14px; color:#334155; margin-bottom:10px; line-height:1.65;"><strong>Format to watch — India Luxury Escapes:</strong> The ₹1.5–3 lakh per couple domestic premium segment is growing at 3× the rate of standard bookings. Heritage and boutique property ecosystem absorbing outbound luxury spend.</li>
    <li style="font-size:14px; color:#334155; line-height:1.65;"><strong>Traveller to watch — The Converted International Traveller:</strong> Families who book domestic this summer and have a great experience may not revert to the same international patterns post-conflict. This is a structural conversion, not a temporary detour.</li>
  </ul>
 
  <div style="background:#f1f5f9; padding:20px; border-left:5px solid #2563eb; margin-top:30px;">
    <strong>What this means:</strong> The 2026 domestic travel surge shows that more Indians are now choosing to explore within the country by preference, not just by circumstance. This creates a strong opportunity for the travel industry to offer better experiences, higher quality, and smoother service across domestic destinations.

  </div>
 
  <hr style="border:none; border-top:1px solid #e2e8f0; margin:32px 0;">
 
  <!-- SECTION 7: METHODOLOGY -->
  <h2 style="font-size:26px; font-weight:700; margin:0 0 8px 0;">Methodology &amp; Data Notes</h2>
 
  <h3 style="font-size:18px; font-weight:600; margin:0 0 12px 0; color:#334155;">About Thrillophilia &amp; This Report</h3>
  <p style="font-size:14px; color:#475569; line-height:1.75; margin:0 0 16px 0; max-width:100%;"><strong>About Thrillophilia:</strong> Thrillophilia is India's leading AI-powered multi-day tours platform, having operated over 76,000 multi-day trips across domestic and international destinations. With over 210,000 travellers in its 2025 dataset, Thrillophilia's booking intelligence represents one of the most granular real-travel datasets in Indian leisure tourism.</p>
 
  <h3 style="font-size:18px; font-weight:600; margin:0 0 12px 0; color:#334155;">Data Sources</h3>
  <ul>
    <li style="font-size:14px; color:#475569; margin-bottom:8px; line-height:1.65;"><strong>Search &amp; Enquiry Data:</strong> The 15-day surge figures (March 1–15 vs. February 13–28, 2026) are derived from platform-level search session volumes, tour page engagement depth, and direct enquiry submissions for multi-day tour packages. These are qualified travel-intent signals, not raw web traffic.</li>
    <li style="font-size:14px; color:#475569; margin-bottom:8px; line-height:1.65;"><strong>Booking Data:</strong> All confirmed booking figures reflect finalised, paid multi-day tour bookings. Independent hotel, flight, or activity bookings are excluded.</li>
    <li style="font-size:14px; color:#475569; line-height:1.65;"><strong>Traveller Data:</strong> All traveller data is aggregated and anonymised. No personally identifiable information is used.</li>
  </ul>
 
  <h3 style="font-size:18px; font-weight:600; margin:0 0 12px 0; color:#334155;">Limitations</h3>
  <ul>
    <li style="font-size:14px; color:#475569; margin-bottom:8px;">Search surge figures reflect traveller intent signals observed across digital platforms and should be interpreted as directional indicators rather than confirmed booking volumes.</li>
    <li style="font-size:14px; color:#475569; margin-bottom:8px;">The comparison period has been aligned across two equal 20-day windows (March 1–15 versus February 13–28) to maintain consistency and avoid seasonal distortion.</li>
    <li style="font-size:14px; color:#475569; margin-bottom:8px;">The findings are intended to highlight emerging travel interest patterns and directional movement, not to represent market share or final transaction outcomes.</li>
    <li style="font-size:14px; color:#475569;">This analysis is focused exclusively on consumer leisure travel behaviour and does not include business travel, corporate movement, MICE activity, or inbound international travel.</li>
  </ul>
 
  <div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:20px 0;">
    <strong>Media Contact:</strong> For press enquiries or interview requests: press@thrillophilia.com &nbsp;·&nbsp;news@thrillophilia.com
  </div>
 
</div>
<!--kg-card-end: html-->]]></content:encoded></item><item><title><![CDATA[Thrillophilia Signs MoU with Tamil Nadu Government to Jointly Promote Curated Tourism Experiences]]></title><description><![CDATA[Thrillophilia and the Tamil Nadu Government sign an MoU to collaborate on curated tourism experiences and strengthen sustainable tourism growth.]]></description><link>https://news.thrillophilia.com/thrillophilia-signs-mou-with-tamil-nadu-government-to-jointly-promote-curated-tourism-experiences/</link><guid isPermaLink="false">698191a01254a51109c86af0</guid><category><![CDATA[News]]></category><dc:creator><![CDATA[Nadiya Chauhan]]></dc:creator><pubDate>Tue, 03 Feb 2026 10:43:45 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2026/02/thrillo-mou-with-tamil-nadu-government.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2026/02/thrillo-mou-with-tamil-nadu-government.jpg" alt="Thrillophilia Signs MoU with Tamil Nadu Government to Jointly Promote Curated Tourism Experiences"><p>Thrillophilia Travel Solutions Private Limited has signed a Memorandum of Understanding (MoU) with Guidance Tamil Nadu and the Directorate of Tourism, Government of Tamil Nadu, to collaborate on the promotion and development of curated tourism experiences and itineraries across the state.</p><p>The MoU was signed in Chennai between Guidance Tamil Nadu, the state’s nodal agency for investment promotion and facilitation, the Directorate of Tourism, Government of Tamil Nadu, and Thrillophilia Travel Solutions Pvt. Ltd., one of India’s largest platforms for experiences and multi-day tours.</p><p>Under the partnership, the parties will work together on destination marketing and digital promotion initiatives aimed at increasing Tamil Nadu’s visibility among domestic and international travellers. The collaboration will focus on developing and promoting well-designed itineraries and experiential travel routes that showcase the state’s cultural, heritage, spiritual, and natural offerings.</p><p>As part of the MoU, Guidance Tamil Nadu will facilitate necessary permissions, registrations, and approvals from relevant state departments in accordance with existing policies and regulations. The Directorate of Tourism will extend institutional support to promote tourism initiatives aligned with the Government of Tamil Nadu’s objectives.</p><p>The MoU reflects a shared intent to leverage digital platforms and data-led storytelling to inspire travel demand and drive higher tourist footfall to Tamil Nadu. It is intended to promote tourism initiatives of the Government of Tamil Nadu and does not involve any financial commitments or procurement obligations for the state.</p><p>Thrillophilia, which operates across both experiences and multi-day tour segments, works closely with destination partners to design end-to-end travel itineraries that combine attractions, activities, accommodation, and on-ground logistics into integrated travel products. The company serves millions of travellers annually and has built a strong presence across India and international markets through its technology-led travel planning platform.</p><p>The MoU is not legally binding and expresses the mutual intent of the parties to cooperate in promoting tourism initiatives and projects of the Government of Tamil Nadu.</p>]]></content:encoded></item><item><title><![CDATA[Thrillophilia and DCT Abu Dhabi Partner to Reinforce
Long Stays, Experiential Multi-Day Tours and Attract New Travellers from India]]></title><description><![CDATA[Thrillophilia and DCT Abu Dhabi partner to promote long stays, experiential multi-day tours, and attract new travellers from India.]]></description><link>https://news.thrillophilia.com/thrillophilia-dct-abu-dhabi-partner-to-reinforce-long-stays-experiential-multi-day-tours-india/</link><guid isPermaLink="false">696f6da51254a51109c86aca</guid><category><![CDATA[News]]></category><dc:creator><![CDATA[Arpit Jain]]></dc:creator><pubDate>Tue, 20 Jan 2026 12:13:25 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2026/01/Image_20230529_133309_954.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2026/01/Image_20230529_133309_954.jpg" alt="Thrillophilia and DCT Abu Dhabi Partner to Reinforce
Long Stays, Experiential Multi-Day Tours and Attract New Travellers from India"><p><strong>Jaipur, India, 20/01/2026:</strong> Thrillophilia, India's leading AI-powered platform for personalised tours, has joined forces with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to reinforce the emirate as a destination of choice for travellers from India</p><p>The partnership aligns with strong tourism growth from India, Abu Dhabi’s largest inbound market. Year-to-date, Abu Dhabi has recorded a 26 per cent growth in hotel guests from India and a 21 per cent increase in flight seat capacity from the market, compared to the same period last year.</p><p>Abhishek Daga, Co-founder of Thrillophilia, said: “Indian travellers’ perception of Abu Dhabi is changing rapidly. With easier discovery, localised content, instant booking, and value-driven multi-day itineraries, we’re seeing travellers extend their stays to 3-5 nights and explore far beyond the usual landmarks, from the best attraction parks to mangrove kayaking to island retreats and cultural circuits."</p><p>Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Our collaboration with Thrillophilia is key to our strategy of empowering our trusted travel trade partners. India is a top priority for us, and by providing platforms that offer easier discovery, localised content, and seamless booking, we are showcasing the full breadth of experiences available in the emirate, inspiring longer stays and deeper engagement.”</p><p>The partnership blends technology and curated content to make extended visits to Abu Dhabi seamless and inspiring. <a href="https://www.thrillophilia.com/">Thrillophilia</a> has introduced over 80 bookable local experiences and 50 ready-to-go itineraries, covering both Abu Dhabi-only getaways and combined itineraries with neighbouring emirates. Since its launch, the campaign has generated over one million visits to Abu Dhabi experience pages on the platform.</p><p>Experiences such as mangrove kayaking, Louvre Abu Dhabi evenings, and desert nights now account for nearly 30 per cent of Abu Dhabi bookings on the platform, compared to approximately 15 per cent previously. The initiative has already influenced over 60,000 travellers and aims to convert over 30,000 new Indian visitors into full-fledged Abu Dhabi holiday bookings over the next 18 to 24 months.</p><p>To further empower its travel trade partners, DCT Abu Dhabi offers a suite of tools including the ‘Experience Abu Dhabi Experts’ e-learning platform, available in English and Hindi, which certifies agents as destination specialists. Additionally, the destination’s reseller portal for the Abu Dhabi Pass provides wholesale rates and a seamless interface, empowering agents in India and beyond to be an integral part of Abu Dhabi’s compelling growth story.</p><h3 id="about-the-department-of-culture-and-tourism-abu-dhabi-">About the Department of Culture and Tourism – Abu Dhabi:</h3><p>The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions.</p><p>By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture, creative and tourism industries.</p><p>DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.</p><p><strong>For more information, please contact:</strong><br><a href="mailto:info@thrillophilia.com">info@thrillophilia.com</a></p>]]></content:encoded></item><item><title><![CDATA[How India Travelled in 2025: Thrillophilia Multi-Day Travel Index]]></title><description><![CDATA[An analysis of executed multi-day trips across destinations, formats and traveller segments.]]></description><link>https://news.thrillophilia.com/how-india-travelled-in-2025-thrillophilia-report/</link><guid isPermaLink="false">69664dfb88a42b158c915d08</guid><category><![CDATA[Reports]]></category><dc:creator><![CDATA[Nadiya Chauhan]]></dc:creator><pubDate>Sun, 18 Jan 2026 19:53:00 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2026/01/image---2026-01-15T202353.377.png" medium="image"/><content:encoded><![CDATA[<!--kg-card-begin: html--><div style="
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<div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
  <strong>
    Published using aggregated, anonymised data from 210,112 travellers and 76,261 multi-day trips operated by Thrillophilia.
  </strong>
</div>


<h2>Overview:</h2>

<img src="https://news.thrillophilia.com/content/images/2026/01/image---2026-01-15T202353.377.png" alt="How India Travelled in 2025: Thrillophilia Multi-Day Travel Index"><p>This report examines how Indian leisure travellers travelled in 2024 and 2025, based on multi-day trips that were planned, booked, and completed through Thrillophilia. The focus is on data based consumer behaviour rather than interest shown in search.</p>

<p>The data shows that the Indian leisure travel sector is becoming more thoughtful in how trips are planned and experienced. Travellers across age groups, preferences, and budgets are moving away from rushed, checklist-style itineraries and towards journeys that prioritise comfort, pacing, and clarity of execution. Tourists now prefer fewer destinations per trip, a fulcrum point instead of multiple destinations and hotels, and more realistic, relaxing, and thoughtful daily planning across domestic and international travel destinations.</p>

<p>Custom and semi-custom trips now account for a large share of multi-day travel and are no longer limited to premium or niche segments. Domestic travel continues to drive demand, while short-haul international destinations have emerged as the fastest growing destinations due to ease of access, shorter flight times, and predictable on-ground experiences. Across all travel segments, value is increasingly judged by how smoothly a trip runs rather than by headline price alone.</p>

<div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
<strong>Insight:</strong> Together, these patterns point to a maturing travel market in which trip design and execution quality are playing a central role in shaping travel demands and trends.
</div>

<hr>

<h2>Section 1: About This Index</h2>

<h3>1.1 What This Index Measures</h3>

<p>The Thrillophilia Multi-Day Travel Index measures how Indian leisure travellers actually planned and undertook multi-day trips over a defined period, based on executed travel rather than intent or aspiration.</p>

<p>This index is designed to answer a simple but critical question:</p>

<div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
<strong>Where, how, and in what formats did Indians actually travel when they committed to a multi-day journey?</strong>
</div>

<h4>A. What Qualifies as a “Multi-Day Trip” in This Index</h4>

<p>For the purpose of this index, a multi-day trip is defined as:</p>

<ul>
<li>A leisure itinerary involving two or more consecutive nights</li>
<li>Covering one or multiple destinations</li>
<li>Planned and booked as a single, end-to-end journey</li>
<li>Undertaken for leisure purposes, including holidays, honeymoons, family trips, wellness travel, and experiential travel</li>
</ul>

<h4>Key characteristics of qualifying trips:</h4>

<ul>
<li>Includes overnight stays (minimum 2 nights)</li>
<li>Includes a planned daily structure (sightseeing, activities, or experiences)</li>
<li>Includes logistics coordination across days (accommodation, transfers, experiences)</li>
<li>Has a defined start and end date</li>
</ul>

<h4>What does not qualify:</h4>

<ul>
<li>Day trips or single-activity bookings</li>
<li>Standalone hotel stays without an itinerary</li>
<li>Flights booked without an accompanying multi-day plan</li>
<li>Transit stopovers without structured travel</li>
</ul>

<div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
This ensures the index reflects journey-level travel decisions, not isolated purchases.
</div>

<h4>B. What is Included in This Index?</h4>

<p>The index is built using aggregated, anonymised data from multi-day tours that were planned, booked, and operated within the index window.</p>

<p><strong>Included data signals cover:</strong></p>

<h4>1. Executed Multi-Day Leisure Trips</h4>
<ul>
<li>Domestic multi-day trips within India</li>
<li>International outbound multi-day trips from India</li>
<li>Trips across all traveller types: solo, couples, families, and groups</li>
</ul>

<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
Only trips that moved beyond planning and resulted in confirmed bookings are included.
</div>

<h4>2. Itinerary Design & Modification Behaviour</h4>
<ul>
<li>Number of nights and destinations</li>
<li>Changes requested before booking (pace, hotels, routing)</li>
<li>Preference shifts observed across traveller segments</li>
</ul>

<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
This helps understand how travellers structured their trips, not just where they went.
</div>

<h4>3. Traveller Segmentation Signals</h4>
<ul>
<li>Gen Z & young professionals</li>
<li>Families</li>
<li>Honeymooners & couples</li>
<li>Luxury & premium travellers</li>
<li>Wellness & slow-travel seekers</li>
</ul>

<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
This allows the index to reflect who travelled where, not just overall volume.
</div>

<h4>4. Destination-Level Demand Patterns</h4>
<ul>
<li>Relative popularity of destinations</li>
<li>Movement of destinations up or down rankings over time</li>
<li>Emergence of new or previously niche destinations</li>
</ul>

<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
Destinations are ranked relative to each other, rather than reported as raw counts.
</div>

<h4>C. What is Explicitly Excluded?</h4>

<p>To maintain clarity and comparability, the following are not included in this index:</p>

<ul>
<li>Search intent without booking</li>
<li>Browsing behaviour on listings or marketplaces</li>
<li>Standalone flight bookings</li>
<li>Standalone hotel bookings</li>
<li>Activities or attractions booked independently</li>
<li>Business travel, MICE, or corporate offsites</li>
<li>Inbound foreign tourist travel to India</li>
</ul>
      <div style="background:#ecfeff; padding:14px; border-left:5px solid #06b6d4; margin:16px 0;">
Excluding these ensures the index reflects deliberate leisure travel decisions, not fragmented, subjective, or exploratory behaviour.
</div>

<h4>D. How Does This Index Differ from Tourism Board Data?</h4>

<p>Tourism board data typically measures:</p>

<ul>
<li>Tourist arrivals</li>
<li>Hotel occupancy</li>
<li>Footfall at destinations</li>
<li>Border entries or airport traffic</li>
</ul>

<p>While useful at a macro level, such data does not explain:</p>

<ul>
<li>Trip structure</li>
<li>Traveller intent</li>
<li>Length of stay patterns</li>
<li>Traveller segment preferences</li>
</ul>

<p>In contrast, this index measures:</p>

<ul>
<li>Trip-level behaviour</li>
<li>Traveller-led decision patterns</li>
<li>How journeys are designed and experienced</li>
</ul>
<div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
It answers why travellers went somewhere, not just that they arrived.
</div>

<h4>E. How Does This Index Differ from OTA or Marketplace Data?</h4>

<p>Online travel agencies (OTAs) and marketplaces primarily reflect:</p>

<ul>
<li>Individual product transactions (flights, hotels, activities)</li>
<li>Price-led comparison behaviour</li>
<li>High-volume, low-context bookings</li>
</ul>

<p>This index differs in three key ways:</p>

<ul>
<li><strong>Journey-Level View</strong>: It analyses complete multi-day journeys rather than isolated components.</li>
<li><strong>Execution-Based Signals</strong>: It reflects trips that were actually taken, not just searched or listed.</li>
<li><strong>Format & Segment Focus</strong>: It captures how different traveller types plan and experience travel, not just what they purchase.</li>
</ul>

<p>As a result, the index reveals structural travel patterns that are often invisible in component-level data.</p>

<h4>F. Why This Matters</h4>

<p>Multi-day travel represents the highest-intent, highest-commitment form of leisure travel.</p>

<p>By focusing exclusively on this category, the index provides:</p>

<ul>
<li>A clearer picture of how Indian leisure travel is evolving</li>
<li>Early signals of destination momentum</li>
<li>Insight into changing traveller priorities across age and income groups</li>
</ul>

<p>This makes the index particularly relevant for:</p>

<ul>
<li>Media and industry analysts</li>
<li>Destination marketers</li>
<li>Tourism boards</li>
<li>Travel ecosystem stakeholders</li>
</ul>

<hr>

<h3>1.2 How This Index Is Built</h3>

<p>The Thrillophilia Multi-Day Travel Index compares how Indian travellers booked and travelled in 2025 versus 2024, based only on confirmed multi-day leisure trips.</p>

<p><strong>The purpose is simple:</strong><br>
To identify what changed in destinations, traveller segments, and trip formats year-on-year.</p>

<h4>A. Timeframe & Scope</h4>
<ul>
<li>Comparison: 2024 vs 2025</li>
<li>Coverage:
  <ul>
    <li>Domestic India</li>
    <li>International outbound travel from India</li>
  </ul>
</li>
<li>Trip type: Leisure multi-day travel (2+ nights)</li>
</ul>

<h4>B. Data Used</h4>

<p>Only trips that were booked, paid for, and travelled are included.</p>

<p>The analysis uses:</p>

<ul>
<li>Multi-day tour bookings</li>
<li>Destination-level booking trends</li>
<li>Traveller group composition (families, couples, Gen Z, luxury, wellness)</li>
<li>Trip structure (duration, number of destinations, hotel category)</li>
</ul>

<h4>C. How Trends Are Measured</h4>

<p>All insights are expressed as:</p>

<ul>
<li>Year-on-year growth or decline (%)</li>
<li>Trends in destination rankings</li>
</ul>

<p>This allows us to clearly state, for example:</p>

<ul>
<li>Which destinations grew faster in 2025</li>
<li>Which traveller segments expanded or slowed</li>
<li>How trip design preferences shifted</li>
</ul>

<h4>D. What Is Excluded</h4>

<p>To avoid distortion, the index does not include:</p>

<ul>
<li>Search or browsing data</li>
<li>Standalone flights or hotel bookings</li>
<li>Activities booked independently</li>
<li>Business or corporate travel</li>
</ul>

<p><strong>Note:</strong> Only multi-day leisure trips that actually happened are analysed.</p>

<h4>E. Why This Approach Works</h4>

<p>By comparing real travel in 2024 vs 2025, this index reflects revealed traveller behaviour, not intent or aspiration.</p>

<hr>

<h3>1.3 How to Read the Rankings</h3>

<p>All rankings in this report reflect actual multi-day leisure trips booked and travelled during the comparison period. They are designed to show relative preference and travel momentum, not absolute market size.</p>

<h4>A. What “Top 10” Means</h4>
<ul>
<li>Destinations are ranked out of 10, based on overall booking share in 2025</li>
<li>Only multi-day leisure trips are considered</li>
<li>Rankings indicate where Indians travelled the most, not where they searched the most</li>
</ul>

<h4>B. What “Fastest Growing” Means</h4>
<ul>
<li>Destinations showing the highest year-on-year growth from 2024 to 2025</li>
<li>Growth is measured on actual bookings, not listings or page views</li>
<li>A destination can be fast-growing even if it is not yet among the largest</li>
</ul>

<h4>C. What “Loved by” a Traveller Segment Means</h4>
<ul>
<li>Reflects destinations that saw disproportionate growth within a specific traveller group</li>
<li>For example: Gen Z, families, honeymooners, luxury or wellness travellers</li>
<li>Indicates increasing preference, not just popularity</li>
</ul>

<h4>D. Why Rankings Are Used Instead of Raw Numbers</h4>
<ul>
<li>Rankings allow clean comparison across destinations</li>
<li>Avoid distortion caused by base size differences</li>
<li>Make trends easier to interpret for readers</li>
</ul>

<h4>E. What Rankings Do Not Represent</h4>
<ul>
<li>They are not tourism arrival statistics</li>
<li>They do not reflect search interest or online browsing</li>
<li>They are not endorsements or recommendations</li>
</ul>
</div>

<div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height:1.7; color:#0f172a; max-width:1100px; margin:auto;">

  <h2>Section 2: The Big Shifts In Indian Leisure Travel</h2>

  <h3>2.1 How Indian Leisure Travel Has Changed Since 2023</h3>

  <p>Indian leisure travel between 2023 and 2025 did not merely rebound in volume, it changed in character.
  Across multi-day trips booked and travelled, three clear behavioural shifts stand out.</p>

  <h4>A. From Checklist Travel to Experience-Led Travel</h4>

  <p>Till 2023, a large share of itineraries were designed to cover maximum places in minimum time.
  By 2025, travellers increasingly chose to do less, but experience more.</p>

  <p><strong>Observed patterns (2024 - 2025):</strong></p>

  <ul>
    <li>Fewer destinations per trip, but longer stays in each</li>
    <li>Decline in rushed, landmark-heavy itineraries</li>
    <li>Rise in experience clusters (nature, culture, food, adventure)</li>
    <li>Increase in trips designed around experiences rather than city counts</li>
    <li>Growth in itineraries with one primary base instead of frequent hotel changes</li>
    <li>Higher acceptance of itineraries that deliberately include downtime or buffer days</li>
  </ul>

  <div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
    <strong>What this signals:</strong><br>
    Indian travellers are no longer optimising for “how many places we can see”, but for how meaningful and comfortable the journey feels.
  </div>

  <h4>B. From Group-Heavy to Personalised & Semi-Custom Itineraries</h4>

  <p>Group travel still exists, but it is no longer the default choice. Travellers increasingly moved towards personalised or semi-custom multi-day tours in 2024 and 2025.</p>

  <p><strong>Observed patterns:</strong></p>

  <ul>
    <li>Higher demand for itineraries tailored especially around:
      <ul>
        <li>Family composition</li>
        <li>Pace preferences</li>
        <li>Hotel comfort levels</li>
        <li>Reducing daily travel time</li>
        <li>Adjusting sightseeing density</li>
      </ul>
    </li>
    <li>Decline in large, rigid group schedules</li>
    <li>Faster growth in custom and semi-custom tours compared to fixed group departures</li>
    <li>Group tours increasingly concentrated in budget-sensitive segments only</li>
  </ul>

  <div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
    <strong>What this signals:</strong><br>
    Indian travellers now expect trips to adapt to them, not the other way around.
  </div>

  <h4>C. From Price-Led to Outcome-Led Decisions</h4>

  <p>While price remains important, it is no longer the primary decision driver in multi-day travel. Since 2023, travellers increasingly prioritised final outcome and experience over the lowest visible cost.</p>

  <p><strong>Observed patterns:</strong></p>

  <ul>
    <li>Higher willingness to accept price differences in exchange for:
      <ul>
        <li>Better hotels</li>
        <li>More realistic itineraries</li>
        <li>Clear on-ground support</li>
      </ul>
    </li>
    <li>A sharp decline in bookings driven purely by discounts</li>
    <li>Increased acceptance of higher-priced itineraries when execution clarity was higher</li>
    <li>Fewer cancellations on well-defined, slower-paced trips</li>
    <li>Shift in customer queries from “Can this be cheaper?” to “How will this be executed?”</li>
  </ul>

  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>What this signals:</strong><br>
    Travellers are optimising for peace of mind, not just savings, especially for family and international travel.
  </div>
    
  <!-- Section 2.2 starts here -->
  <h3>2.2 What Stayed the Same</h3>

  <p>While Indian leisure travel evolved in meaningful ways after 2023, not everything changed. Several foundational patterns remained stable and continue to anchor multi-day travel demand. These constants provide context to the shifts outlined earlier and explain why certain destinations and formats continue to perform as strongly.</p>

  <h4>A. Core Domestic Demand Remained Strong</h4>

  <p>Domestic travel continued to form the backbone of Indian multi-day leisure trips.</p>

  <p><strong>Observed patterns:</strong></p>

  <ul>
    <li>A significant share of multi-day trips remained within India</li>
    <li>Domestic destinations continued to attract first-time travellers and repeat visitors equally</li>
    <li>Seasonal peaks (summer, festive periods) remained unchanged</li>
    <li>Continued preference for destinations that allow easy logistics and shorter travel times</li>
    <li>Stable demand for hill stations, heritage circuits, and nature-led regions</li>
  </ul>

  <div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
    <strong>Why this matters:</strong><br>
    Domestic travel remains a major section of multi-day trips and acts as the stabilising force during global uncertainty.
  </div>

  <h4>B. Seasonal Family Travel Persisted</h4>

  <p>Despite changes in trip design and spend behaviour, seasonal families travel patterns did not change significantly.</p>

  <p><strong>Observed patterns:</strong></p>

  <ul>
    <li>Booking volumes peaked around predictable calendar periods</li>
    <li>Summer and festive windows remained the highest-demand periods</li>
    <li>Advance planning cycles for families remained longer than other segments</li>
    <li>Families continued to avoid shoulder seasons unless trips were short-haul</li>
    <li>Trip duration during school holidays remained longer than off-season travel</li>
  </ul>

  <div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
    <strong>Why this matters:</strong><br>
    Family travel is still calendar-driven, even though the manner and nature of travel has evolved.
  </div>

  <h4>C. Short-Haul Asia Tours Continued to Dominate Outbound Travel</h4>

  <p>Short-haul Asian destinations retained their position as the most accessible and reliable outbound choices for Indian travellers.</p>

  <p><strong>Observed patterns:</strong></p>

  <ul>
    <li>Southeast Asia and nearby short-haul international destinations like Thailand, Singapore, Malaysia, Bali and neighbouring regions remained top preferences</li>
    <li>Visa simplicity and flight duration continued to influence decisions</li>
    <li>Repeat travel to familiar short-haul destinations remained high</li>
    <li>Strong family and Gen Z preference for short-haul international trips</li>
    <li>Shorter decision cycles compared to long-haul destinations</li>
  </ul>

  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>Why this matters:</strong><br>
    Short-haul Asia continues to offer the best balance of affordability, convenience, and experience density for Indian travellers.
      </div>
  </div>
<h2>Section 3: The Traveller Segments Redefining Indian Leisure Travel</h2>

<h3>3.1 Gen Z & Young Professionals (Ages ~23–35)</h3>

<p>This segment showed the sharpest behavioural change between 2024 and 2025. The shift is not about where Gen Z travels alone, but how frequently, how intensely, and why.</p>

<h4>A. Trip Structure & Timing Preferences (2025 vs 2024)</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr>
<th>Behaviour Metric</th>
<th>Change</th>
<th>What It Signals</th>
</tr>
<tr><td>Weekend-heavy & short-break travel (4–6 nights)</td><td>+43%</td><td>Trips planned around work schedules</td></tr>
<tr><td>Long annual vacations (10+ nights)</td><td>–12%</td><td>Decline of once-a-year long holidays</td></tr>
<tr><td>Multiple trips per year</td><td>+51%</td><td>Higher travel frequency</td></tr>
<tr><td>Off-season travel</td><td>+39%</td><td>Greater flexibility and price awareness</td></tr>
<tr><td>Remote-work enabled itineraries</td><td>+34%</td><td>Travel combined with working days</td></tr>
</table>
<div style="background:#fff7ed; padding:18px; border-left:5px solid #f97316; margin:24px 0;">
<p><strong>What this shows:</strong><br>
Gen Z is travelling more frequently but for shorter durations, structuring trips around work schedules, flexibility, and the ability to travel outside peak seasons rather than committing to one long annual holiday.</p><p></p></div>
<h4>B. Experience & Itinerary Design Preferences</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr>
<th>Behaviour Metric</th>
<th>Change</th>
<th>What It Signals</th>
</tr>
<tr><td>Adventure & experience-led itineraries</td><td>+58%</td><td>Experiences driving destination choice</td></tr>
<tr><td>Nightlife, events & after-dark experiences</td><td>+47%</td><td>Demand for curated evenings</td></tr>
<tr><td>Cultural immersion & food-led travel</td><td>+42%</td><td>Shift away from tourist-only circuits</td></tr>
<tr><td>Landmark-heavy sightseeing</td><td>–14%</td><td>Declining appeal of checklist travel</td></tr>
<tr><td>Flexible daily pacing</td><td>+49%</td><td>Clear rejection of overpacked days</td></tr>
</table>
<div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Gen Z prioritises experience quality per day over sightseeing volume, favouring flexible pacing, cultural experiences, and curated activities over landmark-heavy itineraries.</p></div>

<h4>C. Spending & Value Perception</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr>
<th>Behaviour Metric</th>
<th>Change</th>
<th>What It Signals</th>
</tr>
<tr><td>Value-for-money optimisation</td><td>+52%</td><td>Willingness to pay for better outcomes</td></tr>
<tr><td>Budget-only travel</td><td>–9%</td><td>Lower focus on cheapest options</td></tr>
<tr><td>Mid-premium hotels / hostels</td><td>+38%</td><td>Comfort preferred over low cost</td></tr>
<tr><td>Shared accommodations</td><td>–16%</td><td>Declining tolerance for inconvenience</td></tr>
</table>
<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
<p><strong>What this shows:</strong><br>
Gen Z remains cost-aware but is increasingly willing to spend for comfort, better planning, and smoother execution, signalling a shift away from purely budget-driven travel.</p></div>

<h4>D. Destination Behaviour Patterns*</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr>
<th>Behaviour Metric</th>
<th>Change</th>
<th>What It Signals</th>
</tr>
<tr><td>Southeast Asia travel</td><td>+54%</td><td>High experience density and accessibility</td></tr>
<tr><td>First-time destination experimentation</td><td>+48%</td><td>Openness to newer destinations</td></tr>
<tr><td>Repeat visits to the same destination</td><td>–24%</td><td>Preference for novelty</td></tr>
<tr><td>Long-haul aspiration travel</td><td>+12%</td><td>Present, but limited</td></tr>
</table>
<div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
<p><strong>What this shows:</strong><br>
Gen Z outbound travel growth is centred on short-haul destinations with high experience value. Interest in new destinations is rising, while repeat travel is declining. Long-haul travel remains aspirational and selective.</p></div>

<p><em>*Repeat travel remains skewed toward a few destinations such as Goa, Thailand, and Himachal.</em></p>


<h4>E. Top Domestic Destinations Loved by Gen Z (India, 2025)</h4>
<p>(Ranked by booking preference & growth momentum)</p>

<table border="1" cellpadding="10" cellspacing="0" width="100%">
<tr>
<th>Rank</th>
<th>Destination</th>
<th>YoY Growth</th>
<th>Why It Grew</th>
</tr>
    <tr><td>1</td><td>Himachal Pradesh <p>(beyond Shimla–Manali)</p>
        </td><td>+41%</td><td>Road trips, treks, offbeat stays</td></tr>
<tr><td>2</td><td>Uttarakhand</td><td>+38%</td><td>Adventure, wellness, short breaks</td></tr>
<tr><td>3</td><td>Goa (experience-led)</td><td>+34%</td><td>Cafés, surf, slow travel</td></tr>
<tr><td>4</td><td>Meghalaya</td><td>+46%</td><td>Nature-led, first-time exploration</td></tr>
<tr><td>5</td><td>Sikkim</td><td>+32%</td><td>Clean destinations, calm itineraries</td></tr>
<tr><td>6</td><td>Ladakh</td><td>+29%</td><td>Landscape-led adventure</td></tr>
<tr><td>7</td><td>Kashmir</td><td>+27%</td><td>Improved confidence and scenery</td></tr>
<tr><td>8</td><td>Coorg & Western Ghats</td><td>+25%</td><td>Nature stays and slow weekends</td></tr>
<tr><td>9</td><td>Rajasthan</td><td>+22%</td><td>Festivals and culture</td></tr>
<tr><td>10</td><td>Andaman Islands</td><td>+19%</td><td>Island novelty and water activities</td></tr>
</table>
<div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Gen Z domestic travel growth is concentrated in mountain, nature-led, and offbeat regions that support short trips, flexible pacing, and experience-driven itineraries rather than metro-centric tourism.</p>
</div>
<h4>F. Top International Destinations Loved by Gen Z</h4>

<h4>Short-Haul International (Highest Volume)</h4>
<p>Year-on-Year Change: 2025 vs 2024</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr>
<th>Rank</th>
<th>Destination</th>
    <th>YoY Growth</th>
<th>Why It Grew</th>
</tr>
<tr><td>1</td><td>Thailand</td><td>+44%</td><td>High experience density, nightlife + adventure</td></tr>
<tr><td>2</td><td>Indonesia (Bali)</td><td>+39%</td><td>Culture, surf, wellness, flexible trip lengths</td></tr>
<tr><td>3</td><td>Vietnam</td><td>+51%</td><td>First-time exploration, value, food culture</td></tr>
<tr><td>4</td><td>Singapore</td><td>+28%</td><td>Events, concerts, short structured trips</td></tr>
<tr><td>5</td><td>Sri Lanka</td><td>+33%</td><td>Compact itineraries, surf + culture</td></tr>
<tr><td>6</td><td>Malaysia</td><td>+26%</td><td>Easy logistics, urban + nature mix</td></tr>
<tr><td>7</td><td>Philippines</td><td>+48%</td><td>Visa tailwinds, island hopping, novelty</td></tr>
<tr><td>8</td><td>Hong Kong</td><td>+21%</td><td>Events, nightlife revival, short breaks</td></tr>
<tr><td>9</td><td>Georgia</td><td>+36%</td><td>Visa-free access, culture + nightlife</td></tr>
<tr><td>10</td><td>Japan</td><td>+24%</td><td>Culture, safety, aspirational short trips</td></tr>
</table>
<div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
   
<p><strong>What this shows</strong></p>
<p>
Gen Z travel growth follows clear patterns rather than broad trends. Momentum is strongest in destinations with short flight times, high experience value per day, and strong first-time appeal. Destinations such as Vietnam, the Philippines, and Georgia represent a new wave of Gen Z travel interest, while repeat-heavy destinations continue to grow at a slower pace where novelty is limited.
</p></div>

<h4>Long-Haul Gen-Z Travel Destinations (Lower Volume, Higher Spend)</h4>
<p>Year-on-Year Change: 2025 vs 2024</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr>
<th>Rank</th>
<th>Destination Country</th>
<th>YoY Growth</th>
<th>Why It Grew</th>
</tr>
<tr><td>1</td><td>Europe (multi-country trips)</td><td>+24%</td><td>Culture-rich cities, rail travel, café culture, festivals, social media appeal</td></tr>
<tr><td>2</td><td>Kenya</td><td>+18%</td><td>Safari experiences, nature travel, bucket-list adventure</td></tr>
<tr><td>3</td><td>Australia</td><td>+16%</td><td>Beach lifestyle, adventure sports, English-speaking ease</td></tr>
<tr><td>4</td><td>South Korea</td><td>+19%</td><td>K-pop, beauty culture, street food, youth trends</td></tr>
<tr><td>5</td><td>Iceland</td><td>+21%</td><td>Northern Lights, road trips, dramatic landscapes</td></tr>
</table>
<div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
<p><strong>What this shows:</strong><br>
Long-haul Gen Z travel remains lower in volume but higher in spend and intent, driven by culture, pop influence, and unique experiences rather than frequency.</p></div>

<h4>G. Preferred Gen-Z Trip Formats</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr>
<th>Trip Format</th>
<th>YoY Trend</th>
</tr>
<tr><td>Hybrid (adventure + culture + leisure)</td><td>Strong growth</td></tr>
<tr><td>Adventure-led trips</td><td>High growth</td></tr>
<tr><td>Culture & lifestyle trips</td><td>Steady growth</td></tr>
<tr><td>Landmark-only sightseeing</td><td>Declining</td></tr>
</table>
<div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Hybrid itineraries that combine adventure, culture, and leisure have become the default for Gen Z, while landmark-only sightseeing formats continue to lose relevance.</p></div>

<h3>3.2 Families (Ages ~35–55)</h3>
<p>Between 2024 and 2025, families emerged as the most stable and fastest-growing contributor to multi-day travel. Unlike Gen Z, family travel is not driven by experimentation, it is driven by risk management, comfort, and predictability.</p>

<h4>3.2.1 How Families Plan & Decide</h4>

<h4>A. Planning Behaviour (2025 vs 2024)</h4>

<p>A. Planning Behaviour (2025 vs 2024)</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Behaviour Metric</th><th>Change</th><th>What It Signals</th></tr>
<tr><td>Advance planning (30–90 days)</td><td>+16%</td><td>Families plan earlier to reduce uncertainty</td></tr>
<tr><td>Custom or semi-custom itineraries</td><td>+21%</td><td>One-size-fits-all trips increasingly rejected</td></tr>
<tr><td>Itinerary revisions before booking</td><td>+18%</td><td>Active involvement in pacing & comfort decisions</td></tr>
<tr><td>Last-minute bookings</td><td>–11%</td><td>Lower tolerance for uncertainty</td></tr>
<tr><td>Fixed large group tours</td><td>–18%</td><td>Declining relevance for families</td></tr>
</table>
<div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Family travel plans are increasingly well thought out, with longer planning cycles, higher involvement in itinerary design, and a clear preference for certainty over spontaneity.</p></div>

<h4>B. Comfort vs Coverage</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Preference Shift</th><th>Change</th><th>What It Signals</th></tr>
<tr><td>Comfort-first itineraries</td><td>+19%</td><td>Comfort outweighs destination count</td></tr>
<tr><td>Fewer destinations per trip</td><td>+14%</td><td>Preference for depth over coverage</td></tr>
<tr><td>Multi-city rushed itineraries</td><td>–18%</td><td>Clear rejection of fast pacing</td></tr>
<tr><td>Day trips from a single base</td><td>+22%</td><td>Reduced fatigue for children & elders</td></tr>
</table>
<div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Families no longer measure trip value by how much they cover, but by how smoothly the trip runs. Families increasingly prioritise comfort over coverage, choosing fewer destinations, slower pacing, and day trips from a single base to reduce fatigue for children and elders. Multi-city rushed itineraries continue to decline, showing that smooth execution and manageable days matter more than packing in more stops.</p>
    </div>

<h4>C. Core Decision Hierarchy for Family Travel</h4>
<p>(Ranked by importance based on booking behaviour)</p>

<ul>
<li>Predictability of execution</li>
<li>Pace suitable for children & elders</li>
<li>Hotel quality & room comfort</li>
<li>On-ground support availability</li>
<li>Price (only after the above are satisfied)</li>
</ul>
<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
<p>This hierarchy is consistently reflected in itinerary acceptance, modification requests, and cancellations avoided.</p></div>

<h4>3.2.2 Family Preference Patterns (2025 vs 2024)</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Preference Pattern</th><th>Change</th><th>What It Signals</th></tr>
<tr><td>Slower pacing & realistic routing</td><td>+17%</td><td>Families reject over-packed itineraries</td></tr>
<tr><td>Premium & trusted hotel categories</td><td>+19%</td><td>Comfort outweighs marginal savings</td></tr>
<tr><td>Child- & elder-friendly experiences</td><td>+23%</td><td>Multi-generation suitability matters</td></tr>
<tr><td>Private / semi-private transfers</td><td>+11%</td><td>Safety & reduced fatigue prioritised</td></tr>
<tr><td>Single-city or limited-city trips</td><td>+14%</td><td>Depth preferred over coverage</td></tr>
<tr><td>Multi-city rush itineraries</td><td>–18%</td><td>Clear decline in appeal</td></tr>
</table>
<div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
<p><strong>What this shows:</strong><br>
Families clearly prefer comfort, safety, and low-fatigue travel, with stronger preference for slower pacing, trusted hotels, and child- and elder-friendly experiences. Demand also shifts towards private logistics and limited-city routing that reduces transitions, while fast, multi-city rush itineraries see a clear decline as families prioritise depth and smooth execution over maximum coverage.</p></div>

<h4>3.2.3 Outcomes of Trip Structure Observed</h4>

<h4>Fewer Transitions, Longer Stays</h4>

<p>Families increasingly design trips with:</p>
<ul>
<li>Fewer hotel changes</li>
<li>Longer stays per city</li>
<li>Day trips instead of overnight hops</li>
<li>Built-in rest buffers</li>
</ul>

<p>Resulting outcomes (2025 vs 2024):</p>
<ul>
<li>Increase in average trip duration</li>
<li>Higher per-night hotel spend</li>
<li>Fewer on-trip escalations and complaints</li>
</ul>

<h4>Hotels Became Non-Negotiable</h4>

<p>Higher acceptance for:</p>
<ul>
<li>Larger room categories</li>
<li>Central or well-connected locations</li>
<li>Known hotel brands or trusted properties</li>
</ul>

<p>Strong resistance observed to:</p>
<ul>
<li>Unbranded budget hotels</li>
<li>Location-compromised stays</li>
<li>Frequent hotel switching</li>
</ul>

<p>Hotels are now viewed as a risk-management choice, not a discretionary upgrade.</p>

<h4>Safety & Support Trump Everything</h4>

<p>Family travellers increasingly ask:</p>
<ul>
<li>“Who do we contact if something goes wrong?”</li>
<li>“Is this transfer reliable with kids?”</li>
<li>“What happens if flights are delayed?”</li>
</ul>

<p>Observed correlation:</p>
<ul>
<li>Higher booking conversion is associated with clearer support communication.</li>
<li>Lower cancellation rates on well-explained itineraries</li>
</ul>

<p>This reinforces the shift toward accountability-led trip selection.</p>

<h4>3.2.4 Top Domestic Destinations for Family Travel (India, 2025)</h4>
<p>Ranked by booking preference, consistency & YoY growth — 2025 vs 2024</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Rank</th><th>Destination</th><th>YoY Growth</th><th>Why Families Chose It</th></tr>
<tr><td>1</td><td>Rajasthan</td><td>+28%</td><td>Heritage hotels, easy logistics, multi-generation appeal</td></tr>
<tr><td>2</td><td>Kerala</td><td>+31%</td><td>Wellness, backwaters, slower pacing, safe travel</td></tr>
<tr><td>3</td><td>North East India (multi-state)</td><td>+42%</td><td>Nature-led, longer stays, rising confidence for families</td></tr>
<tr><td>4</td><td>Himachal Pradesh</td><td>+26%</td><td>Hill stations, road accessibility, predictable itineraries</td></tr>
<tr><td>5</td><td>Uttarakhand</td><td>+24%</td><td>Spiritual + leisure mix, short-break friendly</td></tr>
<tr><td>6</td><td>Ladakh (family-friendly itineraries)</td><td>+33%</td><td>Shift from adventure to comfort-led family travel</td></tr>
<tr><td>7</td><td>Andaman Islands</td><td>+22%</td><td>Island novelty, safe water activities, compact plans</td></tr>
<tr><td>8</td><td>Sikkim</td><td>+19%</td><td>Clean destinations, calm pace, scenic stays</td></tr>
<tr><td>9</td><td>Kashmir</td><td>+37%</td><td>Improving confidence, scenic stays, and family-paced itineraries</td></tr>
<tr><td>10</td><td>Goa (leisure-led)</td><td>+18%</td><td>Resorts, relaxed itineraries, not nightlife-driven</td></tr>
</table>
<div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">

<p><strong>What this shows:</strong><br>
Families increasingly favour comfort-first, low-friction destinations with predictable routing and better stays. North East India and Ladakh emerge as structural risers as family confidence improves, while Kashmir shows late but sharp recovery-led momentum.</p></div>

<h4>3.2.5 Top International Family Destinations</h4>

<h4>Short-Haul International</h4>
<p>Year-on-Year Growth: 2025 vs 2024 ( no order)</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Rank</th><th>Destination</th><th>YoY Growth</th><th>Why It Works for Families</th></tr>
<tr><td>1</td><td>Singapore</td><td>+34%</td><td>Theme parks, safety, short flight time</td></tr>
<tr><td>2</td><td>Thailand</td><td>+29%</td><td>Family resorts, flexible itineraries</td></tr>
<tr><td>3</td><td>Abu Dhabi</td><td>+41%</td><td>Theme parks, clean infrastructure, predictable ops</td></tr>
<tr><td>4</td><td>Malaysia</td><td>+23%</td><td>Easy logistics, urban + nature mix</td></tr>
<tr><td>5</td><td>Sri Lanka</td><td>+27%</td><td>Compact routes, nature + culture</td></tr>
<tr><td>6</td><td>Dubai</td><td>+6%</td><td>Shopping, resorts, familiarity</td></tr>
<tr><td>7</td><td>Indonesia (Bali)</td><td>+19%</td><td>Villa stays, slower family pacing</td></tr>
<tr><td>8</td><td>Hong Kong</td><td>+27%</td><td>Events, Disneyland, short city breaks</td></tr>
</table>
<div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Short-haul family travel clusters around destinations that reduce disruption risk through short flights, strong infrastructure, and highly structured experiences like theme parks and resort-led stays, while familiarity-driven demand remains steady but grows slower.</p></div>

<h4>Long-Haul International (Lower Volume, Higher Spend)</h4>
<p>Year-on-Year Growth: 2025 vs 2024</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Rank</th><th>Destination</th><th>YoY Growth</th><th>Why Families Chose It</th></tr>
<tr><td>1</td><td>Europe (selective, slower circuits)</td><td>+32%</td><td>Fewer countries, longer stays, comfort-led touring</td></tr>
<tr><td>2</td><td>Japan</td><td>+39%</td><td>Safety, cleanliness, cultural depth</td></tr>
<tr><td>3</td><td>Australia</td><td>+14%</td><td>English-speaking ease, nature + cities</td></tr>
<tr><td>4</td><td>Kenya & South Africa</td><td>+35%</td><td>Safari-led, once-in-a-lifetime family trips</td></tr>
<tr><td>5</td><td>United States (West Coast & National Parks)</td><td>+21%</td><td>Road trips, theme parks, multi-gen suitability</td></tr>
</table>
<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
<p><strong>Key insight:</strong><br>
Long-haul family travel in 2025 grew not in frequency, but in confidence — fewer trips, higher spend, deeper planning.</p></div>

<h4>3.2.6 Preferred Family Trip Formats</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Trip Format</th><th>YoY Trend</th><th>Notes</th></tr>
<tr><td>Leisure & sightseeing-led trips</td><td>Strong growth</td><td>Slower pacing, fewer transitions</td></tr>
<tr><td>Theme park-centric trips</td><td>High growth</td><td>Especially Singapore & Abu Dhabi</td></tr>
<tr><td>Nature & slow travel</td><td>Strong growth</td><td>Kerala, Kashmir, Europe, NZ</td></tr>
<tr><td>Fast-paced multi-city tours</td><td>Declining</td><td>Fatigue & risk concerns</td></tr>
</table>
<div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
<p><strong>What this shows:</strong><br>
The fastest-growing family formats are the ones that reduce execution risk, which is why single-base leisure, theme-park breaks, and slow nature itineraries outperform multi-city touring.</p></div>


<h3>3.3 Honeymooners & Couples</h3>

<p>Honeymoon and couple travel remains one of the most emotionally driven segments, but between 2024 and 2025, it became far more intentional and differentiated. This cohort moved decisively away from cliché destinations and rushed sightseeing, towards privacy, pacing, and memorable experiences.</p>

<h4>3.3.1 What Defines Honeymoon Travel Today</h4>
    
    

<h4>A. Structural Shifts in Honeymoon Travel (2025 vs 2024)</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Behaviour Shift</th><th>YoY Change</th><th>What It Indicates</th></tr>
<tr><td>Custom & semi-custom honeymoon itineraries</td><td>+47%</td><td>Couples want trips built around them, not templates</td></tr>
<tr><td>Privacy-led accommodation choices</td><td>+42%</td><td>Villas, boutique hotels, unique stays preferred</td></tr>
<tr><td>Landmark-heavy sightseeing</td><td>–19%</td><td>Declining appeal of checklist honeymoons</td></tr>
<tr><td>Slower pacing & fewer destinations</td><td>+38%</td><td>Depth over coverage</td></tr>
<tr><td>Shorter honeymoons (5–7 nights)</td><td>+29%</td><td>Minimoons + later long trips</td></tr>
<tr><td>Ultra-luxury, high-cost honeymoons</td><td>–8%</td><td>Value & experience &gt; pure opulence</td></tr>
</table>
<div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Honeymoon travel shifts towards personalised, privacy-first trips built around couples, not templates. Villas and boutique stays rise, while landmark-heavy sightseeing declines. Couples prefer fewer destinations with slower pacing, and they lean more towards 5–7 night minimoons. Ultra-luxury softens slightly as experience value outweighs pure opulence.</p></div>

<h4>B. What Couples Optimise For (Observed Booking Behaviour)</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Priority</th><th>YoY Change</th><th>What Matters Most</th></tr>
<tr><td>Privacy & exclusivity</td><td>+24%</td><td>Less crowding, more personal space</td></tr>
<tr><td>Experience-led days (sunset cruises, safaris, slow travel)</td><td>+21%</td><td>Shared memories &gt; sightseeing</td></tr>
<tr><td>Romantic accommodation upgrades</td><td>+36%</td><td>Better rooms, views, locations</td></tr>
<tr><td>Nightlife-centric travel</td><td>–11%</td><td>Losing relevance for honeymoons</td></tr>
<tr><td>Discount-driven choices</td><td>–14%</td><td>Emotional value outweighs savings</td></tr>
</table>
<div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Couples increasingly optimise for privacy, personal space, and experience-led days that create shared memories rather than packed sightseeing. Romantic stay upgrades see the strongest lift, showing higher willingness to pay for better rooms, views, and locations. Nightlife-first plans and discount-driven choices decline, signalling that emotional value now outweighs savings.</p></div>

<h4>3.3.2 Top Honeymoon Destinations — India</h4>

<p>Ranked by booking preference &amp; YoY growth (2025 vs 2024)</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Rank</th><th>Destination</th><th>YoY Growth</th><th>Why It Resonates</th></tr>
<tr><td>1</td><td>Kerala</td><td>+39%</td><td>Backwaters, wellness, slow pace</td></tr>
<tr><td>2</td><td>Kashmir</td><td>+31%</td><td>Scenic beauty, romantic stays, recovery in confidence</td></tr>
<tr><td>3</td><td>Andaman Islands</td><td>+34%</td><td>Seclusion, beaches, water experiences</td></tr>
<tr><td>4</td><td>Himachal Pradesh</td><td>+26%</td><td>Mountain stays, boutique hotels</td></tr>
<tr><td>5</td><td>Meghalaya</td><td>+44%</td><td>Offbeat romance, nature &amp; novelty</td></tr>
<tr><td>6</td><td>Rajasthan</td><td>+22%</td><td>Palace stays, heritage romance</td></tr>
<tr><td>7</td><td>Sikkim</td><td>+24%</td><td>Calm pace, scenic intimacy</td></tr>
<tr><td>8</td><td>Goa (leisure-led)</td><td>+19%</td><td>Boutique resorts, relaxed itineraries</td></tr>
<tr><td>9</td><td>Ladakh</td><td>+21%</td><td>Adventure-romance hybrids</td></tr>
<tr><td>10</td><td>Uttarakhand</td><td>+18%</td><td>Hill escapes, short romantic breaks</td></tr>
</table>
<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
<p><strong>What this shows:</strong><br>
Honeymoon demand clusters around destinations that naturally support privacy, scenic stays, and slower pacing, with strong momentum in nature-first and offbeat choices like Meghalaya and the islands. Kerala and Andaman remain consistent anchors for calm, stay-led romance, while Kashmir’s rise reflects improving confidence and growing preference for romantic, comfort-led itineraries over rushed sightseeing.</p></div>

<h4>3.3.3 Top Honeymoon Destinations — International</h4>

<p>Overall Top International Honeymoon Destinations<br>
(Ranked by booking preference &amp; YoY growth, 2025 vs 2024)</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Rank</th><th>Destination</th><th>YoY Growth</th><th>Why Couples Choose It</th></tr>
<tr><td>1</td><td>Thailand</td><td>+33%</td><td>Romantic resorts, privacy, affordability</td></tr>
<tr><td>2</td><td>Indonesia (Bali)</td><td>+36%</td><td>Villas, wellness, slow romance</td></tr>
<tr><td>3</td><td>Maldives</td><td>+27%</td><td>Privacy, overwater villas, milestone honeymoons</td></tr>
<tr><td>4</td><td>Sri Lanka</td><td>+29%</td><td>Compact routes, culture + beaches</td></tr>
<tr><td>5</td><td>Vietnam</td><td>+41%</td><td>Novelty, scenic cruises, value</td></tr>
<tr><td>6</td><td>Switzerland</td><td>+24%</td><td>Classic romance, scenic rail journeys</td></tr>
<tr><td>7</td><td>Italy</td><td>+21%</td><td>Culture, food, slow city stays</td></tr>
<tr><td>8</td><td>Japan</td><td>+26%</td><td>Clean, safe, culturally rich</td></tr>
<tr><td>9</td><td>South Africa</td><td>+31%</td><td>Safari + wine + coastline</td></tr>
<tr><td>10</td><td>Greece</td><td>+19%</td><td>Island romance, boutique stays</td></tr>
</table>
<div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
<p><strong>What this shows:</strong><br>
International honeymoon demand clusters around destinations that offer privacy-led stays and experience-rich days with predictable execution. Short-haul leaders combine resort or villa formats with compact routing, while long-haul picks skew towards milestone romance built on scenic journeys, culture, and once-in-a-lifetime experiences.</p></div>

<h4>Short-Haul vs Long-Haul Honeymoon Split</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Category</th><th>YoY Trend</th><th>Insight</th></tr>
<tr><td>Short-haul international</td><td>Strong growth</td><td>Preferred for quicker, flexible honeymoons</td></tr>
<tr><td>Long-haul international</td><td>Moderate growth</td><td>Chosen for milestone or once-in-a-lifetime trips</td></tr>
<tr><td>Domestic honeymoons</td><td>Steady growth</td><td>Increasing quality &amp; privacy appeal</td></tr>
</table>
<div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Honeymoon growth is strongest in short-haul trips that allow quicker, flexible breaks with lower travel fatigue. Long-haul remains a milestone choice, taken less frequently but with higher intent, longer planning, and deeper stay-led experiences, while domestic demand stays steady as privacy and trip quality improve.</p>

</div>
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<h3>3.4 Luxury & Premium Leisure Travellers</h3>

<p>Luxury travel remains a smaller-volume but high-impact segment within Indian multi-day travel. Between 2024 and 2025, luxury demand did not expand through extravagance, it expanded through precision, privacy, and control.</p>

<h4>3.4.1 What Luxury Means Now (Not Just Hotels)</h4>

<p>Luxury travel in 2025 is no longer defined primarily by:</p>
<ul>
<li>Hotel star ratings</li>
<li>Brand names alone</li>
<li>Excessive itinerary coverage</li>
</ul>

<p>Instead, it is defined by how well a trip fits the traveller’s intent.</p>

<h4>Key Behavioural Shifts (2025 vs 2024)</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Luxury Behaviour Shift</th><th>YoY Change</th><th>What It Indicates</th></tr>
<tr><td>Custom-built itineraries</td><td>+26%</td><td>Luxury travellers reject templates</td></tr>
<tr><td>Privacy-led accommodations</td><td>+21%</td><td>Villas, lodges, boutique stays preferred</td></tr>
<tr><td>Fewer destinations per trip</td><td>+28%</td><td>Depth over coverage</td></tr>
<tr><td>Landmark-heavy sightseeing</td><td>–17%</td><td>Experiences valued over checklists</td></tr>
<tr><td>Private guides & transfers</td><td>+4%</td><td>Control and comfort prioritised</td></tr>
<tr><td>Price-led decision making</td><td>–13%</td><td>Outcome matters more than cost</td></tr>
</table>
<div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Luxury travel is increasingly defined by control and fit, with stronger preference for custom-built itineraries, privacy-led stays, and fewer destinations per trip. Checklist sightseeing and price-led decision making decline, showing that time efficiency, comfort, and execution certainty matter more than visible extravagance.</p></div>

<h4>3.4.2 Top Luxury Domestic Destinations (India)</h4>

<p>Ranked by premium booking share & YoY growth — 2025 vs 2024</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Rank</th><th>Destination</th><th>YoY Growth</th><th>Why It Attracts Luxury Travellers</th></tr>
<tr><td>1</td><td>Rajasthan</td><td>+34%</td><td>Heritage palaces, experiential stays</td></tr>
<tr><td>2</td><td>Kerala</td><td>+29%</td><td>Wellness retreats, backwaters, privacy</td></tr>
<tr><td>3</td><td>Ladakh</td><td>+41%</td><td>Luxury camps, remote landscapes</td></tr>
<tr><td>4</td><td>Andaman Islands</td><td>+26%</td><td>Secluded beaches, premium resorts</td></tr>
<tr><td>5</td><td>Uttarakhand</td><td>+12%</td><td>Wellness & Himalayan luxury lodges</td></tr>
<tr><td>6</td><td>Sikkim</td><td>+14%</td><td>Boutique mountain stays, slow travel</td></tr>
<tr><td>7</td><td>Himachal Pradesh</td><td>+19%</td><td>Private hill retreats</td></tr>
</table>
<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
<p><strong>What this shows:</strong><br>
Luxury domestic demand clusters around destinations that naturally support seclusion and controlled experiences, including heritage stays, remote landscapes, and privacy-led retreats. The strongest performers align with slower pacing and high-comfort trip design rather than high-coverage touring.</p></div>

<h4>3.4.3 Top Luxury International Destinations</h4>

<p>Ranked by YoY growth in premium multi-day bookings (2025 vs 2024)</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Rank</th><th>Destination</th><th>YoY Growth</th><th>Why Luxury Demand Grew</th></tr>
<tr><td>1</td><td>Italy</td><td>+27%</td><td>Slow travel, food & culture immersion</td></tr>
<tr><td>2</td><td>Switzerland</td><td>+18%</td><td>Scenic rail, luxury alpine stays</td></tr>
<tr><td>3</td><td>Japan</td><td>+33%</td><td>Precision, safety, curated experiences</td></tr>
<tr><td>4</td><td>South Africa</td><td>+19%</td><td>Safari lodges, wine estates</td></tr>
<tr><td>5</td><td>Kenya</td><td>+42%</td><td>Ultra-premium safaris</td></tr>
<tr><td>6</td><td>France</td><td>+5%</td><td>Boutique hotels, culinary travel</td></tr>
<tr><td>7</td><td>Greece</td><td>+12%</td><td>Island villas, slow island hopping</td></tr>
<tr><td>8</td><td>Australia</td><td>+11%</td><td>Nature-led luxury, long stays</td></tr>
<tr><td>9</td><td>Maldives</td><td>+18%</td><td>Privacy-first, milestone travel</td></tr>
<tr><td>10</td><td>Scandinavia</td><td>+27%</td><td>Nature immersion, low-density luxury</td></tr>
</table>
<div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
<p><strong>What this shows:</strong><br>
Luxury international growth concentrates in destinations that enable curated, experience-first travel such as scenic rail journeys, safari-led formats, and low-density, privacy-heavy stays. Demand rises where premium outcomes feel predictable and personalised, with strong momentum in milestone-style itineraries.</p></div>

<h4>Short-Haul vs Long-Haul Luxury Split</h4>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Category</th><th>YoY Trend</th><th>Insight</th></tr>
<tr><td>Short-haul luxury</td><td>Moderate growth</td><td>Chosen for quick, controlled indulgence</td></tr>
<tr><td>Long-haul luxury</td><td>Strong growth</td><td>Preferred for milestone & experiential travel</td></tr>
</table>
<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
<p><strong>What this shows:</strong><br>
Short-haul luxury grows through compact, controlled breaks that deliver comfort with minimal complexity. Long-haul luxury grows faster because it is treated as milestone travel, with fewer trips but higher intent, deeper itineraries, and more experiential formats.</p></div>

<h4>3.4.4 Common Luxury Trip Characteristics</h4>

<p>Observed Luxury Trip Design Patterns (2025)</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Trip Characteristic</th><th>YoY Change</th><th>Why It Matters</th></tr>
<tr><td>Custom itineraries only</td><td>+26%</td><td>Zero tolerance for generic plans</td></tr>
<tr><td>Private transfers & guides</td><td>+14%</td><td>Comfort, flexibility, control</td></tr>
<tr><td>Fewer destinations (1–3 max)</td><td>+28%</td><td>Time valued over coverage</td></tr>
<tr><td>Premium experiential activities</td><td>+21%</td><td>Safari, cruises, rail journeys</td></tr>
<tr><td>Longer stays per location</td><td>+25%</td><td>True immersion</td></tr>
<tr><td>Fast-paced touring</td><td>–22%</td><td>Explicitly rejected</td></tr>
</table>
<div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
<p><strong>What this shows:</strong><br>
Luxury travel in current times is defined by control and precision, with strong preference for fully customised, low-transition itineraries that prioritise time, comfort, and premium experiences, while fast-paced coverage-led touring is consistently rejected.</p></div>

<hr>

<h3>3.5 Wellness & Slow-Travel Seekers</h3>

<p>Wellness and slow travel moved from a niche category to a distinct planning mindset between 2024 and 2025. Travellers increasingly used multi-day trips for recovery, balance, and longevity, not just leisure.</p>

<p>This segment cuts across age groups but is especially strong among:</p>
<ul>
<li>Urban professionals</li>
<li>Families seeking restorative breaks</li>
<li>Luxury travellers prioritising health outcomes</li>
</ul>

<h4>3.5.1 Rise of Wellness-Led Travel</h4>

<p>Key Behavioural Shifts (2025 vs 2024)</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Wellness Behaviour</th><th>YoY Change</th><th>What It Indicates</th></tr>
<tr><td>Wellness-led multi-day trips</td><td>+24%</td><td>Wellness is now a primary trip driver</td></tr>
<tr><td>Longer stays at a single location</td><td>+19%</td><td>Healing over sightseeing</td></tr>
<tr><td>Digital-detox & low-activity itineraries</td><td>+21%</td><td>Fatigue with hyper-packed travel</td></tr>
<tr><td>Spa & Ayurveda-centric itineraries</td><td>+16%</td><td>Preventive health focus</td></tr>
<tr><td>Landmark-heavy sightseeing</td><td>–21%</td><td>Clear rejection among wellness travellers</td></tr>
<tr><td>Multi-city fast travel</td><td>–26%</td><td>Slow travel preferred</td></tr>
</table>
<div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
<strong>What this shows:</strong><br>
Wellness travel increasingly functions as an intentional recovery format, with higher preference for stay-led trips, longer single-location breaks, and lower-activity, digital-detox itineraries. Spa and Ayurveda-led programs gain share as preventive health becomes a key driver, while landmark-heavy sightseeing and fast multi-city routing decline sharply.
</div>

<h4>3.5.2 Top Wellness Destinations in India</h4>

<p>Ranked by wellness-led booking growth & consistency (2025 vs 2024)</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Rank</th><th>Destination</th><th>YoY Growth</th><th>Why It Leads</th></tr>
<tr><td>1</td><td>Kerala</td><td>+27%</td><td>Ayurveda, retreats, water-led calm</td></tr>
<tr><td>2</td><td>Uttarakhand</td><td>+12%</td><td>Yoga hubs, Himalayan retreats</td></tr>
<tr><td>3</td><td>Coorg & Western Ghats</td><td>+13%</td><td>Forest stays, coffee estates</td></tr>
<tr><td>4</td><td>Himachal Pradesh (offbeat)</td><td>+9%</td><td>Mountain quietude, slow itineraries</td></tr>
<tr><td>5</td><td>Sikkim</td><td>+6%</td><td>Clean environments, scenic stillness</td></tr>
<tr><td>6</td><td>Rajasthan (heritage retreats)</td><td>+11%</td><td>Palace-based wellness, privacy</td></tr>
</table>
<div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
<p><strong>What this shows:</strong><br>
Indian wellness travel clusters around nature, silence, and structured healing, not sightseeing hubs.</p></div>

<h4>3.5.3 Top International Wellness Destinations</h4>

<p>International Wellness Destinations (2025 vs 2024)</p>

<table border="1" cellpadding="8" cellspacing="0" width="100%">
<tr><th>Rank</th><th>Destination</th><th>YoY Growth</th><th>Why It Resonates</th></tr>
<tr><td>1</td><td>Sri Lanka</td><td>+39%</td><td>Ayurveda, coastal calm, compact travel</td></tr>
<tr><td>2</td><td>Indonesia (Bali)</td><td>+14%</td><td>Yoga, retreats, spiritual tourism</td></tr>
<tr><td>3</td><td>Thailand</td><td>+18%</td><td>Wellness resorts, detox programs</td></tr>
<tr><td>4</td><td>Japan</td><td>+11%</td><td>Onsen culture, mindful living</td></tr>
<tr><td>5</td><td>Bhutan</td><td>+26%</td><td>Mindfulness, low-impact tourism</td></tr>
<tr><td>6</td><td>Italy (countryside)</td><td>+6%</td><td>Slow food, rural wellness</td></tr>
<tr><td>7</td><td>Switzerland</td><td>+19%</td><td>Alpine retreats, nature immersion</td></tr>
<tr><td>8</td><td>Austria</td><td>+3%</td><td>Stable demand, spa towns, thermal wellness</td></tr>
</table>
<div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
<p><strong>What this shows:</strong><br>
International wellness growth in 2024-2025 clusters around destinations that offer compact routing or stay-led recovery formats, with strong wellness infrastructure and low-friction execution, rather than sightseeing-heavy travel.</p></div>
   

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  <h2>Section 4: Destination League Tables — Where Indians Travelled Between 2024–2025</h2>

  <p>
    While traveller segments and trip formats explain how Indians travelled, destination rankings show where demand actually concentrated in 2025.
    These league tables are based on confirmed multi-day leisure trips and reflect relative preference and momentum rather than absolute tourist arrivals.
  </p>

  <p>
    The rankings below should be read as indicators of sustained demand, recovery, or acceleration across destinations, shaped by accessibility,
    trip design suitability, and traveller confidence.
  </p>

  <hr>

  <h3>Top 15 Domestic Destinations — Overall Demand</h3>

  <table style="width:100%; border-collapse:collapse; margin-top:20px;">
    <thead>
      <tr>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Rank</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Destination</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">YoY Growth</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Why It Continues to Perform</th>
      </tr>
    </thead>

    <tbody>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">1</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Kerala</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+19%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Strong appeal across families, wellness travellers, and couples</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">2</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Rajasthan</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+17%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Depth of heritage experiences and a strong hotel ecosystem</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">3</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Himachal Pradesh</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+14%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Year-round demand and road-trip friendly circuits</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">4</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">North East India</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+31%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Breakout growth driven by first-time and experience-led travel</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">5</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Uttarakhand</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+13%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Combination of spiritual, leisure, and short-break travel</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">6</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Kashmir</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+35%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Strong recovery supported by rising traveller confidence</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">7</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Goa</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+21%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Shift towards leisure-led, resort-based travel</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">8</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Ladakh</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+31%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Transition from adventure-only to family and luxury formats</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">9</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Andaman Islands</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+11%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Island novelty with controlled, consistent demand</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">10</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Sikkim</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+12%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Clean destinations and calm, well-paced itineraries</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">11</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Coorg &amp; Western Ghats</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+11%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Nature-led slow travel demand</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">12</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Tamil Nadu</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+18%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Temple circuits combined with leisure travel</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">13</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Maharashtra</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+16%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Short breaks, hill stations, and weekend travel</td>
      </tr>

      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">14</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Karnataka</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+17%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">Mix of heritage, hills, and wildlife</td>
      </tr>
    </tbody>
  </table>

  <div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
    <strong>What this shows:</strong>
    Domestic demand in 2025 increased for destinations that support slower pacing, diverse trip formats, and provided reliable on-ground experiences.
    Regions offering versatility across traveller segments continued to perform consistently.    
  </div>

    
</div>
<div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height:1.7; color:#0f172a; max-width:1100px; margin:auto;">

  <h3>4.2 Top Short-Haul International Destinations</h3>

  <p>
    (Destinations under ~6–7 hours flight time from India. Ranked by overall multi-day travel demand; year-on-year change shown for context)
  </p>

  <p>
    Short-haul international destinations continued to account for the largest share of outbound multi-day travel in 2025.
    Ease of access, visa clarity, and compact itineraries played a major role in sustaining demand.
  </p>

  <h4>Top Short-Haul International Destinations (2025)</h4>

  <table style="width:100%; border-collapse:collapse; margin-top:20px;">
    <thead>
      <tr>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Rank</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Destination</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">YoY Growth</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Why It Performs</th>
      </tr>
    </thead>

    <tbody>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">1</td><td style="border:1px solid #e5e7eb; padding:12px;">Thailand</td><td style="border:1px solid #e5e7eb; padding:12px;">+21%</td><td style="border:1px solid #e5e7eb; padding:12px;">Versatile across Gen Z, families &amp; couples</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">2</td><td style="border:1px solid #e5e7eb; padding:12px;">Singapore</td><td style="border:1px solid #e5e7eb; padding:12px;">+24%</td><td style="border:1px solid #e5e7eb; padding:12px;">Family-friendly, events &amp; theme parks</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">3</td><td style="border:1px solid #e5e7eb; padding:12px;">Abu Dhabi</td><td style="border:1px solid #e5e7eb; padding:12px;">+36%</td><td style="border:1px solid #e5e7eb; padding:12px;">Experience clustering, premium infrastructure</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">4</td><td style="border:1px solid #e5e7eb; padding:12px;">Malaysia</td><td style="border:1px solid #e5e7eb; padding:12px;">+16%</td><td style="border:1px solid #e5e7eb; padding:12px;">Urban + nature mix, easy logistics</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">5</td><td style="border:1px solid #e5e7eb; padding:12px;">Sri Lanka</td><td style="border:1px solid #e5e7eb; padding:12px;">+25%</td><td style="border:1px solid #e5e7eb; padding:12px;">Compact routes, culture + beaches</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">6</td><td style="border:1px solid #e5e7eb; padding:12px;">Dubai</td><td style="border:1px solid #e5e7eb; padding:12px;">+2%</td><td style="border:1px solid #e5e7eb; padding:12px;">Largely stable demand, familiarity, shopping, resorts</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">7</td><td style="border:1px solid #e5e7eb; padding:12px;">Indonesia (Bali)</td><td style="border:1px solid #e5e7eb; padding:12px;">+6%</td><td style="border:1px solid #e5e7eb; padding:12px;">Wellness, villas, slow travel</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">8</td><td style="border:1px solid #e5e7eb; padding:12px;">Hong Kong</td><td style="border:1px solid #e5e7eb; padding:12px;">+18%</td><td style="border:1px solid #e5e7eb; padding:12px;">Events, Disneyland, short city breaks</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">9</td><td style="border:1px solid #e5e7eb; padding:12px;">Vietnam</td><td style="border:1px solid #e5e7eb; padding:12px;">+31%</td><td style="border:1px solid #e5e7eb; padding:12px;">First-time exploration, strong momentum</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">10</td><td style="border:1px solid #e5e7eb; padding:12px;">Philippines</td><td style="border:1px solid #e5e7eb; padding:12px;">+39%</td><td style="border:1px solid #e5e7eb; padding:12px;">Visa tailwinds, island experiences</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">11</td><td style="border:1px solid #e5e7eb; padding:12px;">Georgia</td><td style="border:1px solid #e5e7eb; padding:12px;">+14%</td><td style="border:1px solid #e5e7eb; padding:12px;">Visa-free access, culture + nightlife</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">12</td><td style="border:1px solid #e5e7eb; padding:12px;">Nepal</td><td style="border:1px solid #e5e7eb; padding:12px;">+17%</td><td style="border:1px solid #e5e7eb; padding:12px;">Short spiritual &amp; nature breaks</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">13</td><td style="border:1px solid #e5e7eb; padding:12px;">Bhutan</td><td style="border:1px solid #e5e7eb; padding:12px;">+21%</td><td style="border:1px solid #e5e7eb; padding:12px;">Wellness &amp; low-impact travel</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">14</td><td style="border:1px solid #e5e7eb; padding:12px;">Japan (short-duration itineraries)</td><td style="border:1px solid #e5e7eb; padding:12px;">+36%</td><td style="border:1px solid #e5e7eb; padding:12px;">Safety, culture, selective demand</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">15</td><td style="border:1px solid #e5e7eb; padding:12px;">France</td><td style="border:1px solid #e5e7eb; padding:12px;">5%</td><td style="border:1px solid #e5e7eb; padding:12px;">Selective city trips driven by culture and repeat travel</td></tr>
    </tbody>
  </table>

  <div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
    <strong>What this shows:</strong>
    Short-haul demand remains driven by predictability, experience density, and manageable trip durations rather than price alone.
  </div>

  <hr>

  <h3>4.3 Top Long-Haul International Destinations</h3>

  <p>
    (7+ hours flight; Ranked by overall multi-day demand across all traveller segments)
  </p>

  <p>
    Long-haul travel remained lower in volume but higher in intent and average spend.
    Growth was concentrated in destinations that support slower pacing, experiential depth, and longer stays.
  </p>

  <h4>Top 15 Long-Haul International Destinations (2025)</h4>

  <table style="width:100%; border-collapse:collapse; margin-top:20px;">
    <thead>
      <tr>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Rank</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Destination</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">YoY Growth</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Why It Attracts Demand</th>
      </tr>
    </thead>

    <tbody>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">1</td><td style="border:1px solid #e5e7eb; padding:12px;">Europe (selective multi-country)</td><td style="border:1px solid #e5e7eb; padding:12px;">+27%</td><td style="border:1px solid #e5e7eb; padding:12px;">Custom pacing and cultural depth</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">2</td><td style="border:1px solid #e5e7eb; padding:12px;">Switzerland</td><td style="border:1px solid #e5e7eb; padding:12px;">+23%</td><td style="border:1px solid #e5e7eb; padding:12px;">Scenic rail journeys and family appeal</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">3</td><td style="border:1px solid #e5e7eb; padding:12px;">Italy</td><td style="border:1px solid #e5e7eb; padding:12px;">+16%</td><td style="border:1px solid #e5e7eb; padding:12px;">Food, culture, and slow city travel</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">4</td><td style="border:1px solid #e5e7eb; padding:12px;">Spain</td><td style="border:1px solid #e5e7eb; padding:12px;">+11%</td><td style="border:1px solid #e5e7eb; padding:12px;">Boutique stays and countryside travel</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">5</td><td style="border:1px solid #e5e7eb; padding:12px;">Japan</td><td style="border:1px solid #e5e7eb; padding:12px;">+39%</td><td style="border:1px solid #e5e7eb; padding:12px;">Safety, cleanliness, and cultural depth</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">6</td><td style="border:1px solid #e5e7eb; padding:12px;">South Africa</td><td style="border:1px solid #e5e7eb; padding:12px;">+23%</td><td style="border:1px solid #e5e7eb; padding:12px;">Safari, wine, and coastal combinations</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">7</td><td style="border:1px solid #e5e7eb; padding:12px;">Kenya</td><td style="border:1px solid #e5e7eb; padding:12px;">+35%</td><td style="border:1px solid #e5e7eb; padding:12px;">High-end safari-led experiences</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">8</td><td style="border:1px solid #e5e7eb; padding:12px;">Australia</td><td style="border:1px solid #e5e7eb; padding:12px;">+12%</td><td style="border:1px solid #e5e7eb; padding:12px;">Nature-led travel and English-speaking ease</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">9</td><td style="border:1px solid #e5e7eb; padding:12px;">New Zealand</td><td style="border:1px solid #e5e7eb; padding:12px;">+14%</td><td style="border:1px solid #e5e7eb; padding:12px;">Scenic road trips and slow travel</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">10</td><td style="border:1px solid #e5e7eb; padding:12px;">United States</td><td style="border:1px solid #e5e7eb; padding:12px;">+10%</td><td style="border:1px solid #e5e7eb; padding:12px;">National parks and West Coast itineraries</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">11</td><td style="border:1px solid #e5e7eb; padding:12px;">Greece</td><td style="border:1px solid #e5e7eb; padding:12px;">+18%</td><td style="border:1px solid #e5e7eb; padding:12px;">Island hopping and boutique stays</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">12</td><td style="border:1px solid #e5e7eb; padding:12px;">Spain</td><td style="border:1px solid #e5e7eb; padding:12px;">+17%</td><td style="border:1px solid #e5e7eb; padding:12px;">Culture and leisure mix</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">13</td><td style="border:1px solid #e5e7eb; padding:12px;">Scandinavia</td><td style="border:1px solid #e5e7eb; padding:12px;">+25%</td><td style="border:1px solid #e5e7eb; padding:12px;">Nature immersion experiences and summer demand</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">14</td><td style="border:1px solid #e5e7eb; padding:12px;">Iceland</td><td style="border:1px solid #e5e7eb; padding:12px;">+39%</td><td style="border:1px solid #e5e7eb; padding:12px;">Landscape-driven experiential travel</td></tr>
      <tr><td style="border:1px solid #e5e7eb; padding:12px;">15</td><td style="border:1px solid #e5e7eb; padding:12px;">Austria</td><td style="border:1px solid #e5e7eb; padding:12px;">+16%</td><td style="border:1px solid #e5e7eb; padding:12px;">Alpine slow travel and lakeside stays</td></tr>
    </tbody>
  </table>

  <div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
    <strong>What this shows:</strong>
    Long-haul growth in 2025 was driven by experience-led and well-paced itineraries rather than high-frequency travel.
  </div>

</div>
<div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height:1.7; color:#0f172a; max-width:1100px; margin:auto;">

  <h3>4.4 Fastest-Climbing Destinations</h3>

  <p>
    (Relative movement based on year-on-year demand acceleration. No absolute numbers; directional pattern only)
  </p>

  <h4>Domestic – Fastest Climbers</h4>

  <ul>
    <li>North East India and Sikkim</li>
    <li>Ladakh</li>
    <li>Kashmir</li>
  </ul>

  <h4>International – Fastest Climbers</h4>

  <ul>
    <li>Vietnam</li>
    <li>Philippines</li>
    <li>Iceland</li>
    <li>Japan</li>
    <li>Kenya</li>
    <li>Scandinavia</li>
  </ul>

    
<div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height:1.7; color:#0f172a; max-width:1100px; margin:auto;">
    <p>

  </p><h2>Section 5: Trip Format Index — How People Are Travelling</h2>

  <p>
    While destinations explain where Indians travelled, trip formats explain how those journeys were planned and executed.
  </p>

  <p>
    Between 2024 and 2025, the most meaningful shifts in multi-day travel were structural rather than geographic.
    Changes in customisation, duration, and pacing played a larger role in shaping travel outcomes than destination choice alone.
  </p>

  <p>
    This section outlines how Indian travellers structured their trips in 2025 and how those structures evolved year-on-year.
  </p>

  <h3>5.1 Custom vs Group Travel</h3>

  <h4>Relative Preference Shift (2025 vs 2024)</h4>

  <table style="width:100%; border-collapse:collapse; margin-top:20px;">
    <thead>
      <tr>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Trip Format</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">YoY Change</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">What Changed</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Custom / Tailor-made tours</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+18%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Became the most preferred format across families, luxury travellers, and honeymooners, driven by the need for control and flexibility
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Semi-custom tours</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+16%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Chosen by travellers seeking flexibility while keeping costs predictable
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Fixed small-group tours</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+11%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Continued relevance, largely within more price-sensitive traveller segments
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Large group / bus tours</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">–21%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Sharp decline due to rigid schedules, fatigue, and limited personalisation
        </td>
      </tr>
    </tbody>
  </table>

  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>What This Means:</strong>
    Custom travel formats are no longer restricted to premium or niche travellers.
    They are increasingly the default choice across multiple segments.
    Group tours continue to exist, but are largely sustained where price sensitivity is high and traveller expectations are limited.
  </div>

  <h3>5.2 Trip Duration Trends</h3>

  <h4>Trip Length Distribution (2025 vs 2024)</h4>

  <table style="width:100%; border-collapse:collapse; margin-top:20px;">
    <thead>
      <tr>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Trip Duration</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">YoY Change</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Who Drives This</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Short trips (3–5 nights)</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+24%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Gen Z and working professionals managing limited leave
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Medium trips (6–9 nights)</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+19%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Families, couples, and wellness travellers seeking balanced itineraries
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Long trips (10–14 nights)</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+14%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Long-haul travel and milestone trips planned with intent
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Very long trips (15+ nights)</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">–9%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Decline outside a small set of luxury or extended-stay travellers
        </td>
      </tr>
    </tbody>
  </table>

  <div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
    <strong>What This Means:</strong>
    Travel frequency increased between 2024-2025, but average trip length compressed.
    Medium-length trips of 6 to 9 nights emerged as the most preferred format, balancing time availability with meaningful travel experiences.
    Longer trips are now planned purposefully with better experiences rather than occurring by default.
  </div>

</div>

 <div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height:1.7; color:#0f172a; max-width:1100px; margin:auto;">
     
     <p>

  </p><h3>5.3 Pacing &amp; Itinerary Design Trends</h3>  

  <h4>A. Slower vs Rushed Itineraries</h4>

  <table style="width:100%; border-collapse:collapse; margin-top:20px;">
    <thead>
      <tr>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Pacing Preference</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">YoY Change</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Behavioural Insight</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Slower, realistic pacing</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+21%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Preference for reduced fatigue and more comfortable daily schedules
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Balanced pacing</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+19%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Viewed as an acceptable middle ground across traveller segments
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Rushed, over-packed itineraries</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">–17%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Increasingly rejected due to physical and mental fatigue
        </td>
      </tr>
    </tbody>
  </table>

  <div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
    <strong>What This Means:</strong>
    Travellers increasingly questioned long daily travel times, early-morning starts, late finishes,
    and tightly packed sightseeing schedules. Comfort and realism now play a central role in itinerary acceptance.
  </div>

  <h4>B. Single-Base vs Multi-City Trips</h4>

  <table style="width:100%; border-collapse:collapse; margin-top:20px;">
    <thead>
      <tr>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Trip Structure</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">YoY Change</th>
        <th style="border:1px solid #e5e7eb; padding:12px; text-align:left;">Why It Changed</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Single-base trips with day excursions</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+36%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Fewer transitions, less packing, and more rest
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Two-city trips</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">+21%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Limited variety without excessive movement
        </td>
      </tr>
      <tr>
        <td style="border:1px solid #e5e7eb; padding:12px;">Multi-city (4+ stops) itineraries</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">–24%</td>
        <td style="border:1px solid #e5e7eb; padding:12px;">
          Higher fatigue, greater logistical risk, and lower comfort
        </td>
      </tr>
    </tbody>
  </table>

  <div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
    <strong>What This Means:</strong>
    Trips with fewer hotel changes and longer stays per location consistently delivered higher satisfaction
    and fewer on-trip issues. Travellers increasingly preferred depth over coverage when designing multi-day journeys.
  </div>

</div>

     <p>
<div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height:1.7; color:#0f172a; max-width:1100px; margin:auto;">

  <h2>Section 6: Domestic India — Regional Deep Dive</h2>

  <p>
    India’s domestic multi-day travel growth since 2023 has not been uniform.
    Different regions are evolving at different speeds based on access, traveller confidence,
    trip formats, and the type of experiences they support.
  </p>

  <p>
    This section highlights what is structurally growing and what has stabilised across major domestic regions.
  </p>

  <h3>6.1 North India</h3>

  <p><strong>Key States &amp; Regions:</strong><br>
    Himachal Pradesh, Uttarakhand, <a href="https://www.thrillophilia.com/cities/kashmir/tours" rel="noopener noreferrer">Kashmir</a>, <a href="https://www.thrillophilia.com/leh-ladakh-tour" rel="noopener noreferrer">Ladakh</a>, Rajasthan
  </p>

  <h4>What’s Growing</h4>

  <ul>
    <li>
      <strong>Kashmir:</strong>
      Strong recovery-led growth, particularly among families and honeymooners,
      driven by improved confidence and comfort-led itineraries
    </li>
    <li>
      <strong>Ladakh:</strong>
      Clear shift from adventure-only travel to family-friendly and luxury formats
    </li>
    <li>
      <strong>Offbeat Himachal &amp; Uttarakhand:</strong>
      Villages, road trips, and slower itineraries gaining preference over mass hill stations
    </li>
    <li>
      <strong>Rajasthan (heritage circuits):</strong>
      Premium, experience-led travel replacing checklist sightseeing
    </li>
  </ul>

  <h4>Why:</h4>

  <ul>
    <li>Improved traveller confidence and on-ground infrastructure</li>
    <li>Strong appeal across families, couples, and luxury travellers</li>
    <li>
      Destinations that support slower pacing and depth consistently outperform rushed formats
    </li>
  </ul>

  <h4>What’s Stabilising</h4>

  <ul>
    <li>Shimla–Manali mass circuits</li>
    <li>Rushed, multi-city hill itineraries</li>
    <li>Budget group tours concentrated in peak summer months</li>
  </ul>

  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>Regional Insight:</strong>
    North India remains the backbone of domestic multi-day travel,
    but growth has clearly shifted from volume-driven travel to quality-led experiences.
  </div>

</div>

</p><p>
    <div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height:1.7; color:#0f172a; max-width:1100px; margin:auto;">

  <h3>6.2 Northeast India</h3>

  <p><strong>Key States &amp; Regions:</strong><br>
    Meghalaya, <a href="https://www.thrillophilia.com/states/sikkim/tours" rel="noopener noreferrer">Sikkim</a>, Arunachal Pradesh, <a href="https://www.thrillophilia.com/states/assam/tours" rel="noopener noreferrer">Assam</a>, Nagaland (select circuits)
  </p>

  <h4>What’s Growing</h4>

  <ul>
    <li>
      <strong>Meghalaya:</strong>
      Among the fastest-climbing destinations nationally, driven by nature-led and first-time travel
    </li>
    <li>
      <strong>Sikkim:</strong>
      Clean, calm, and well-paced itineraries seeing steady traction
    </li>
    <li>
      Multi-state Northeast circuits: Longer stays with fewer destinations replacing short sampler trips
    </li>
    <li>
      Strong demand for nature-led and first-time exploration
    </li>
  </ul>

  <h4>Why</h4>

  <ul>
    <li>Rising traveller confidence</li>
    <li>Strong interest from Gen Z and families</li>
    <li>
      Preference for offbeat, less crowded destinations with depth
    </li>
  </ul>

  <h4>What’s Stabilising</h4>

  <ul>
    <li>Short, rushed “Northeast sampler” trips</li>
    <li>Single-city visits without sufficient depth</li>
  </ul>

  <div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
    <strong>Regional Insight:</strong>
    The Northeast has moved from experimental travel to intentional travel,
    making it the highest-momentum region in domestic India.
  </div>

  <h3>6.3 West &amp; Central India</h3>

  <p><strong>Key States &amp; Regions:</strong><br>
    <a href="https://www.thrillophilia.com/states/rajasthan/tours" rel="noopener noreferrer">Rajasthan</a>, Gujarat, Madhya Pradesh, Maharashtra
  </p>

  <h4>What’s Growing</h4>

  <ul>
    <li>
      <strong>Rajasthan:</strong>
      Heritage stays, cultural experiences and slower circuits gaining preference
    </li>
    <li>
      <strong>Madhya Pradesh:</strong>
      Wildlife, heritage, and offbeat central India itineraries
    </li>
    <li>
      <strong>Maharashtra (Western Ghats, Konkan):</strong>
      Short leisure breaks and slow travel itineraries
    </li>
  </ul>

  <h4>Why:</h4>

  <ul>
    <li>Improved accommodation quality across regions</li>
    <li>Rising interest in culture and nature combinations</li>
    <li>Increased demand for weekend and short-break travel</li>
  </ul>

  <h4>What’s Stabilising</h4>

  <ul>
    <li>High-frequency business-leisure overlap travel</li>
    <li>Large group heritage tours with fixed routing</li>
  </ul>

  <div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
    <strong>Regional Insight:</strong>
    West and Central India are benefiting from rediscovery rather than novelty,
    with travellers returning to familiar regions but with more experience-led expectations.
  </div>

  <h3>6.4 South India</h3>

  <p><strong>Key States &amp; Regions:</strong><br>
    <a href="https://www.thrillophilia.com/states/kerala/tours" rel="noopener noreferrer">Kerala</a>, Karnataka, Tamil Nadu, Coorg &amp; Western Ghats
  </p>

  <h4>What’s Growing</h4>

  <ul>
    <li>
      <strong>Kerala:</strong>
      Strong demand driven by wellness, slow travel, family, and luxury segments
    </li>
    <li>
      <strong>Coorg &amp; Western Ghats:</strong>
      Nature-embedded stays and digital detox trips
    </li>
    <li>
      <strong>Tamil Nadu:</strong>
      Temple circuits combined with leisure stays
    </li>
    <li>
      Boutique resorts and wellness retreats across the region
    </li>
  </ul>

  <h4>Why</h4>

  <ul>
    <li>Strong alignment with wellness, family, and premium travel preferences</li>
    <li>Destinations support longer stays with fewer transitions</li>
    <li>Perception of safety, predictability, and reliable infrastructure</li>
  </ul>

  <h4>What’s Stabilising</h4>

  <ul>
    <li>Fast-paced sightseeing circuits</li>
    <li>City-heavy itineraries without nature or leisure elements</li>
  </ul>

  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>Regional Insight:</strong>
    South India has emerged as the anchor region for wellness and slow travel,
    supported by steady, high-quality demand rather than sharp volatility.
  </div>

</div>
</p><p>
<div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height:1.7; color:#0f172a; max-width:1100px; margin:auto;">

  <h2>Section 7: International Travel — Regional Deep Dive</h2>

  <p>
    Indian outbound multi-day travel since 2023 has not expanded evenly across regions.
    Growth has concentrated in regions that offer ease, experience density, and predictable execution,
    while others have stabilised into slower, more deliberate demand patterns.
  </p>

  <h3>7.1 Southeast Asia</h3>

  <p><strong>Key Destinations:</strong><br>
    <a href="https://www.thrillophilia.com/countries/thailand/tours" rel="noopener noreferrer">Thailand</a>, Indonesia, <a href="https://www.thrillophilia.com/countries/vietnam/tours" rel="noopener noreferrer">Vietnam</a>, Malaysia, Philippines, <a href="https://www.thrillophilia.com/countries/singapore/tours" rel="noopener noreferrer">Singapore</a>
  </p>

  <h4>What’s Growing</h4>

  <ul>
    <li>
      <strong>Vietnam &amp; Philippines:</strong>
      Fastest momentum due to first-time travel curiosity
    </li>
    <li>
      <strong>Thailand &amp; Bali:</strong>
      Continued dominance across Gen Z, families, and honeymoons
    </li>
    <li>
      Experience-led itineraries: food, nightlife, beaches, wellness
    </li>
    <li>
      Shorter, repeat international trips
    </li>
  </ul>

  <h4>What’s Stabilising</h4>

  <ul>
    <li>Pure sightseeing-only city circuits</li>
    <li>Budget group tours without experiential layering</li>
  </ul>

  <div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
    <strong>Regional Insight:</strong>
    Southeast Asia remains the volume engine of Indian outbound travel,
    driven by high experience-per-day value and low friction.
  </div>

  <h3>7.2 Middle East</h3>

  <p><strong>Key Destinations:</strong><br>
    <a href="https://www.thrillophilia.com/cities/dubai/tours" rel="noopener noreferrer">Dubai</a>, Abu Dhabi, Qatar, Oman
  </p>

  <h4>What’s Growing</h4>

  <ul>
    <li>
      <strong>Abu Dhabi:</strong>
      Theme parks, family-centric experiences, cultural attractions
    </li>
    <li>Resort-led leisure travel</li>
    <li>Short, high-comfort international breaks</li>
  </ul>

  <h4>What’s Stabilising</h4>

  <ul>
    <li>Shopping-only Dubai trips</li>
    <li>High-frequency repeat visits without new experiences</li>
  </ul>

  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>Regional Insight:</strong>
    The Middle East has shifted from transactional travel (shopping)
    to experience-designed leisure, especially for families.
  </div>

  <h3>7.3 Europe</h3>

  <p><strong>Key Destinations:</strong><br>
    <a href="https://www.thrillophilia.com/countries/switzerland/tours" rel="noopener noreferrer">Switzerland</a>, Italy, France, Greece, <a href="https://www.thrillophilia.com/regions/scandinavia/tours" rel="noopener noreferrer">Scandinavia</a>
  </p>

  <h4>What’s Growing</h4>

  <ul>
    <li>Selective Europe: Fewer countries, longer stays</li>
    <li>Scenic rail journeys and countryside travel</li>
    <li>Family-friendly and luxury-led Europe itineraries</li>
  </ul>

  <h4>What’s Stabilising</h4>

  <ul>
    <li>6–8 country “Europe in 10 days” tours</li>
    <li>Landmark-only sightseeing routes</li>
  </ul>

  <div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
    <strong>Regional Insight:</strong>
    Europe is no longer about coverage, it is about curation, pacing, and immersion.
  </div>

  <h3>7.4 Africa</h3>

  <p><strong>Key Destinations:</strong><br>
    <a href="https://www.thrillophilia.com/countries/kenya/tours" rel="noopener noreferrer">Kenya</a>, South Africa, <a href="https://www.thrillophilia.com/countries/tanzania/tours" rel="noopener noreferrer">Tanzania</a>
  </p>

  <h4>What’s Growing</h4>

  <ul>
    <li>Safari-led luxury and family travel</li>
    <li>Once-in-a-lifetime, milestone trips</li>
    <li>Combinations of wildlife + wine + coast (South Africa)</li>
  </ul>

  <h4>What’s Stabilising</h4>

  <ul>
    <li>Budget wildlife tours</li>
    <li>Short, rushed safari itineraries</li>
  </ul>

  <div style="background:#ecfeff; padding:16px; border-left:5px solid #06b6d4; margin:20px 0;">
    <strong>Regional Insight:</strong>
    Africa’s growth is high-intent, low-frequency, high-spend,
    driven by experience depth, not volume.
  </div>

  <h3>7.5 Australia, New Zealand &amp; the Americas</h3>

  <p><strong>Key Destinations:</strong><br>
    <a href="https://www.thrillophilia.com/countries/australia/tours" rel="noopener noreferrer">Australia</a>, New Zealand, United States, Canada
  </p>

  <h4>What’s Growing</h4>

  <ul>
    <li>Australia &amp; New Zealand: Nature-led, slow road-trip itineraries</li>
    <li>USA West Coast &amp; National Parks</li>
    <li>Multi-generation family travel</li>
  </ul>

  <h4>What’s Stabilising</h4>

  <ul>
    <li>City-only USA itineraries</li>
    <li>Business-leisure overlap travel</li>
  </ul>

  <div style="background:#f1f5f9; padding:18px; border-left:5px solid #2563eb; margin:24px 0;">
    <strong>Regional Insight:</strong>
    These regions attract deliberate, long-planning-cycle travellers
    seeking space, nature, and familiarity.
  </div>

</div>
</p><p>
<div style="font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial; line-height:1.7; color:#0f172a; max-width:1100px; margin:auto;">

  <h2>Section 8: What This Means For The Travel Ecosystem</h2>

  <p>The data in this report suggests changes that extend beyond short-term fluctuations. It reflects a structural shift in how Indian leisure travel is being conceived, purchased, and consumed.</p>

  <h3>8.1 What This Signals About Indian Travellers</h3>

  <p>Across segments, destinations, and formats, Indian travellers are converging around a few consistent expectations.</p>

  <p><strong>Key Signals:</strong></p>

  <ul>
    <li>
      <strong>Intentional travel is replacing impulsive travel</strong><br>
      Trips are planned with clearer objectives, rest, bonding, wellness, or experiences rather than generic sightseeing itineraries
    </li>

    <li>
      <strong>Reliability now outweighs Novelty</strong><br>
      Travellers are willing to try new destinations, but only when execution feels predictable.
    </li>

    <li>
      <strong>Time has become the most important currency</strong><br>
      Fewer places, better pacing, and smoother logistics consistently outperform packed itineraries.
    </li>

    <li>
      <strong>Value is judged by outcomes, not prices</strong><br>
      Satisfaction, comfort, and peace of mind matter more than absolute cost savings.
    </li>
  </ul>

  <div style="background:#fff7ed; padding:16px; border-left:5px solid #f97316; margin:20px 0;">
    <strong>What this means:</strong><br>
    Indian leisure travel is becoming more intentional and outcome-led, with travellers prioritising reliable execution,
    smoother pacing, and time efficiency, while value is increasingly measured by comfort and peace of mind rather than
    lowest price or maximum coverage.
  </div>

  <h3>8.2 What Destinations Should Pay Attention To</h3>

  <p>Destinations that grew consistently between 2023 and 2025 share common traits, not marketing budgets.</p>

  <p><strong>What Matters More Than Promotion</strong></p>

  <ul>
    <li>Ease of movement within the destination</li>
    <li>Ability to support slower, single-base itineraries</li>
    <li>Quality and reliability of accommodation</li>
    <li>Experiences that work across age groups</li>
  </ul>

  <p><strong>What Is Losing Impact</strong></p>

  <ul>
    <li>Landmark-heavy promotion without itinerary context</li>
    <li>Volume-led tourism strategies</li>
    <li>One-size-fits-all destination positioning</li>
  </ul>

  <div style="background:#f0fdf4; padding:14px; border-left:5px solid #16a34a; margin:16px 0;">
    <strong>What this means:</strong><br>
    Destination momentum increasingly comes from trip design readiness, not promotion, with stronger growth in places
    that enable easy movement, slower single-base itineraries, reliable stays, and broad-appeal experiences, while
    landmark-only messaging and volume-led, generic positioning steadily lose impact.
  </div>

  <h3>8.3 How Trip Design Is Changing</h3>

  <p>Trip design is no longer a backend activity, it is now the core differentiator.</p>

  <p><strong>Observed Design Shifts</strong></p>

  <ul>
    <li>From multi-city rushing to depth-led routing</li>
    <li>From fixed schedules to adaptive pacing</li>
    <li>From generic inclusions to experience layering</li>
    <li>From hotel-first planning to itinerary-first planning</li>
  </ul>

  <p>Trips that are more clearly structured tend to see better conversion and lower cancellation rates.</p>

  <div style="background:#f1f5f9; padding:20px; border-left:5px solid #2563eb; margin-top:30px;">
    <strong>What this means:</strong><br>
    The future of leisure travel belongs to well-designed journeys, not assembled packages.
    The Indian travel market is not just growing , it is maturing.
    Growth now rewards clarity, pacing, and accountability far more than scale or discounts.
  </div>

  <h2>Section 9: Methodology &amp; Definitions</h2>

  <p>This section outlines how the India Multi-Day Tours Index 2024 was constructed and how it should be interpreted.</p>

  <h3>9.1 Data Coverage</h3>
    

  <p><strong>Timeframe analysed:</strong></p>

  <ul>
    <li>Calendar years 2024 and 2025 (with directional reference to 2023)</li>
  </ul>

  <p><strong>Trip type included:</strong></p>

  <ul>
    <li>Leisure multi-day trips (2+ nights)</li>
    <li>Domestic (within India) and international outbound travel</li>
  </ul>

  <p><strong>Data sources:</strong></p>

  <ul>
    <li>Confirmed multi-day bookings</li>
    <li>Itinerary design and modification patterns</li>
    <li>Traveller segmentation (family, Gen Z, couples, luxury, wellness)</li>
    <li>On-ground execution and fulfilment data</li>
  </ul>

  <p><strong>NOTE:</strong> All data is aggregated and anonymised.</p>

  <h3>9.2 Definitions</h3>

  <p><strong>Multi-Day Trip:</strong><br>
  A leisure journey involving two or more nights, designed and booked as part of a single itinerary.</p>

  <p><strong>Custom / Semi-Custom Trip:</strong><br>
  An itinerary adapted to traveller preferences (pace, hotels, routing), even if based on a base template.</p>

  <p><strong>Short-Haul International:</strong><br>
  Destinations typically within ~5–6 hours of flight time from India.</p>

  <p><strong>Long-Haul International:</strong><br>
  Destinations requiring an extended flight duration (6+ hours) and longer planning cycles.</p>

  <p><strong>Growth / Decline:</strong><br>
  Refers to year-on-year pattern in actual booked and travelled trips, not search or intent data.</p>

  <h3>9.3 Index Construction Logic</h3>

  <ul>
    <li>All rankings and trends are derived from observed behaviour, not surveys or stated preferences.</li>
    <li>Growth indicators reflect relative movement between 2024 and 2025.</li>
    <li>“Fastest-climbing” designations indicate acceleration, not absolute volume.</li>
    <li>Segment-specific insights reflect disproportionate growth within that segment.</li>
  </ul>

  <p><strong>NOTE:</strong> This ensures that the index reflects revealed demand, not aspirational interest.</p>

  <h3>9.4 Limitations</h3>

  <ul>
    <li>The index reflects multi-day leisure travel only and does not represent total tourism arrivals.</li>
    <li>Independent flight-only, hotel-only, or activity-only bookings are excluded.</li>
    <li>Business, corporate, MICE, and inbound foreign travel are not part of this analysis.</li>
    <li>Results indicate directional trends, not market share estimates.</li>
  </ul>

  <h2>Key Findings of the Report</h2>

  <p>
    The Thrillophilia Multi-Day Travel Index shows that Indian leisure travel is entering a more mature phase, where the
    strongest demand is shaped less by hype and more by how a journey feels and runs on-ground. Across all traveller
    segments, it is observed that visitors increasingly prioritise comfort, pacing, and predictability, choosing fewer
    destinations, longer stays, and simpler routing over high-coverage itineraries. Custom and semi-custom travel has
    also become mainstream, reflecting a clear expectation that trips should adapt to traveller needs rather than forcing
    travellers into fixed formats.
  </p>

  <p>
    Destination momentum follows the same logic. Regions and countries that support low-friction movement, reliable stays,
    and experience-led days continue to rise, while rushed multi-city touring and landmark-only travel loses relevance.
    Domestic demand remains the backbone of multi-day travel, while short-haul international destinations grow fastest
    due to ease of access and more controllable execution.
  </p>

  <p>
    Overall, the market is shifting from price-led decisions to outcome-led decisions, where value is measured by smooth
    execution, support clarity, and how restorative or fulfilling the trip feels. For the travel ecosystem, this signals
    a clear direction: the future belongs to destinations and operators that design journeys with intention, reduce travel
    fatigue, and deliver consistent end-to-end experiences.
  </p>

</div>
     </p></div>

<!--kg-card-end: html--></div></div>]]></content:encoded></item><item><title><![CDATA[Thrillophilia-Korea Tourism Organization Deepens Ties with Exclusive Winter Itineraries; Amid 44% Rise in Indian Arrivals]]></title><description><![CDATA[<figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/12/image-2.png" class="kg-image"></figure><p><a href="https://www.thrillophilia.com/countries/south-korea">Thrillophilia</a>, India's leading AI-powered multi-day tours platform, has partnered with the <a href="https://knto.or.kr/eng/index">Korea Tourism Organization (KTO)</a> to jointly launch a new series of winter travel programs running from November to December. Leveraging Thrillophilia's strength in crafting experiential itineraries, the collaboration introduces a specially curated set of winter routes across Korea, with</p>]]></description><link>https://news.thrillophilia.com/thrillophilia-korea-tourism-organization-deepens-ties-with-exclusive-winter-itineraries-amid-44-rise-in-indian-arrivals/</link><guid isPermaLink="false">693278a388a42b158c915bf2</guid><category><![CDATA[Partnerships]]></category><category><![CDATA[Partnership-Team]]></category><dc:creator><![CDATA[Shreya Rana]]></dc:creator><pubDate>Fri, 05 Dec 2025 06:36:21 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2025/12/b160927081-banner-size.jpg" medium="image"/><content:encoded><![CDATA[<figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/12/image-2.png" class="kg-image" alt="Thrillophilia-Korea Tourism Organization Deepens Ties with Exclusive Winter Itineraries; Amid 44% Rise in Indian Arrivals"></figure><img src="https://news.thrillophilia.com/content/images/2025/12/b160927081-banner-size.jpg" alt="Thrillophilia-Korea Tourism Organization Deepens Ties with Exclusive Winter Itineraries; Amid 44% Rise in Indian Arrivals"><p><a href="https://www.thrillophilia.com/countries/south-korea">Thrillophilia</a>, India's leading AI-powered multi-day tours platform, has partnered with the <a href="https://knto.or.kr/eng/index">Korea Tourism Organization (KTO)</a> to jointly launch a new series of winter travel programs running from November to December. Leveraging Thrillophilia's strength in crafting experiential itineraries, the collaboration introduces a specially curated set of winter routes across Korea, with a strong focus on Seoul and Busan. The 44% year-on-year further reinforces the India growing pull among young urban travellers seeking seasonal experiences. These programs spotlight Korea's signature winter charm.</p><p>Each experience has been handpicked to showcase Korea the way locals enjoy the season, from neighborhood winter cafes and festive village markets to high-altitude snow parks and scenic night-time cityscapes. This level of curation makes the itineraries distinctly different from anything currently available in the Indian market.</p><p>Korea makes particularly strong sense for this push as the destination's appeal is rising rapidly among Indian tourists, fuelled by both winter adventure and strong cultural affinity. Thrillophilia's long-term global expansion strategy sees Korea as a natural fit, a country that offers a mix of modern infrastructure, rich culinary tradition, year-round travel appeal, and strong connectivity.</p><p><strong>Abhishek Daga, Co-founder, Thrillophilia, said,</strong> "Korea isn't just another winter destination, it's a season in itself. We have also observed a good rise in searches and wishlist activity for Korea in the last quarter alone, signalling a significant shift in how Indian travellers are choosing winter destinations beyond Southeast Asia. With this partnership, we're giving Indian travellers access to winter itineraries that go far deeper than sightseeing. These programs are designed to feel immersive, thoughtful, and truly reflective of Korea's seasonal magic, and we're excited to bring that experience to our community."</p><p><strong>Mr. Myong Kil Yun, Regional Director, India &amp; SAARC Countries, Korea Tourism Organization (KTO) commented,</strong> "India continues to be one of Korea's most important growth markets. We witnessed a strong 44% year-on-year increase in Indian arrivals last year -- from around 1.23 lakh visitors in 2023 to 1.76 lakh in 2024. The momentum has remained steady in 2025 as well, with over 171,000 Indian travellers visiting Korea between January and October, and we expect to cross 200,000 arrivals by the end of the year. This upward trend reflects the growing interest among young urban travellers who are looking for meaningful seasonal experiences. Our collaboration with Thrillophilia allows us to present Korea's winter charm in a more immersive and authentic way.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://news.thrillophilia.com/content/images/2025/12/Screenshot-2025-12-05-114829-1.png" class="kg-image" alt="Thrillophilia-Korea Tourism Organization Deepens Ties with Exclusive Winter Itineraries; Amid 44% Rise in Indian Arrivals"><figcaption>Left to Right: Sonika Mendiratta - Marketing Manager at KTO, Nadiya Chauhan - Partnership and Alliances Manager at Thrillophilia &amp; Mr. Myong Kil Yun – Regional Director – SAARC &amp; KTO India</figcaption></figure><p>The itineraries are strategically designed for a wide segment of Indian travellers; from families and first-time international holidaymakers to women travellers, millennials seeking seasonal experiences, and premium travellers looking for curated, high-quality getaways.</p><figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/12/image.png" class="kg-image" alt="Thrillophilia-Korea Tourism Organization Deepens Ties with Exclusive Winter Itineraries; Amid 44% Rise in Indian Arrivals"></figure><p>***</p><p><strong><strong><strong><strong>Join us for a thrilling experience: <a href="https://www.instagram.com/thrillophilia/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Aorganization%3A635839&amp;keywords=Thrillophilia.com&amp;origin=ENTITY_SEARCH_HOME_HISTORY&amp;sid=m2U">LinkedIn</a> &amp; <a href="https://www.thrillophilia.com/">Website</a></strong></strong></strong></strong></p>]]></content:encoded></item><item><title><![CDATA[Indian couples embrace short ‘minimoons’ followed by longer trips: Thrillophilia]]></title><description><![CDATA[<p><em> ~According to Thrillophilia’s 2025 Honeymoon Report, shorter, experience-driven trips are up 18% YoY as couples opt for quick getaways post-wedding, followed by a longer vacation later in the year~ </em></p><figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/11/image-4.png" class="kg-image"></figure><p><a href="https://www.thrillophilia.com/">Thrillophilia</a>, India’s leading AI-powered travel platform for discovering and personalizing multi-day trips, has released its Honeymoon Travel Report 2025-26,</p>]]></description><link>https://news.thrillophilia.com/thrillophilia-honeymoon-report-2025-2026-minimoons-on-the-rise-indian-couples-redefine-honeymoon-travel-with-short-escapes-followed-by-big-moons/</link><guid isPermaLink="false">69241c0288a42b158c915ba5</guid><dc:creator><![CDATA[Shreya Rana]]></dc:creator><pubDate>Mon, 24 Nov 2025 09:12:36 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2025/11/dx2d4nn17uljrrf78hzezmxbc879_shutterstock_137193326.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2025/11/dx2d4nn17uljrrf78hzezmxbc879_shutterstock_137193326.jpg" alt="Indian couples embrace short ‘minimoons’ followed by longer trips: Thrillophilia"><p><em> ~According to Thrillophilia’s 2025 Honeymoon Report, shorter, experience-driven trips are up 18% YoY as couples opt for quick getaways post-wedding, followed by a longer vacation later in the year~ </em></p><figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/11/image-4.png" class="kg-image" alt="Indian couples embrace short ‘minimoons’ followed by longer trips: Thrillophilia"></figure><p><a href="https://www.thrillophilia.com/">Thrillophilia</a>, India’s leading AI-powered travel platform for discovering and personalizing multi-day trips, has released its Honeymoon Travel Report 2025-26, revealing that Indian honeymooners are rewriting the script on how they travel after marriage. </p><p>The classic two-week escape is giving way to a two-phase format: a quick, experience-rich “minimoon” (3–5 nights) right after the wedding, followed months later by a longer, more immersive “big-moon.” According to Thrillophilia’s Honeymoon Travel Report 2025–26, short, experience-driven trips are up 18% YoY, making it one of the most significant shifts in how couples are celebrating their first year together. </p><p><strong>Abhishek Daga, Co-Founder, Thrillophilia, said, </strong>“Couples today want both rest and adventure, just not all at once. They’re choosing short, easy escapes right after the wedding, then planning a once-in-a-lifetime trip later when they can truly disconnect. This season is experience-first: Indian honeymooners are trading ‘checklist Europe’ for slow-luxury, private villas, heritage courtyards, and wellness resets. They’re spending smarter, not less, choosing experiences that feel personal over postcard-packed itineraries.” <a href="https://www.dnaindia.com/lifestyle/report-minimoons-new-post-wedding-therapy-know-why-couples-are-ditching-honeymoon-3189910">(DNA Quoted)</a></p><p><strong>Why the two-phase honeymoon works; </strong>The minimoon allows couples to recover immediately after wedding festivities without taking long leaves or managing complex logistics. The later big-moon, planned months after, becomes a deeper, more experiential journey, often international, offbeat, or nature-focused, that allows time to personalize, budget, and truly unwind. Together, these two phases are redefining what luxury and intimacy mean for the modern Indian couple. </p><p>Within India, Kerala (17%), Andaman (14%), Goa (13%), and Rajasthan (12%) continue to dominate honeymoon bookings, while quieter destinations such as Meghalaya, Coorg, and Himachal Pradesh are emerging as preferred alternatives for couples seeking privacy and nature. Internationally, Bali (21%), Maldives (18%), Thailand (16%), and Vietnam (14%) lead the charts, with Vietnam emerging as the breakout favourite, recording nearly a 90% surge in honeymoon bookings year-on-year. Other destinations such as Dubai–Abu Dhabi, Turkey, and Sri Lanka are also seeing strong growth. Visa ease, affordable mid-haul airfares, and privacy-led itineraries have collectively driven a 41% jump in international honeymoons compared to last year, signaling a growing appetite for short-haul yet premium experiences. </p><p>Across both phases of travel, experience has clearly become the new definition of luxury. Around 64% of couples now opt for romantic or private upgrades such as beach dinners, sunset cruises, villa stays, and private transfers. Meanwhile, 42% of itineraries include adventure-light activities like snorkeling, ziplining, or snow play, while wellness and nature-led escapes, including Ayurveda retreats and desert stargazing, are rapidly gaining traction. </p><figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/11/image-5.png" class="kg-image" alt="Indian couples embrace short ‘minimoons’ followed by longer trips: Thrillophilia"></figure><p><strong>Spending &amp; Booking Behavior </strong></p><p>● Average spend: India ₹1.05 lakh per couple; International ₹2.45 lakh </p><p>● Maldives leads the premium bracket at ~₹2.8 lakh median. </p><p>● Pay-later: 17% opt for EMI/pay-later, skewed to long-haul islands. </p><p>● Faster planning: lead times at 26 days (domestic) and 41 days (international).</p><p>Another defining trend is the rise of travelers from India’s smaller cities. Tier-2 and Tier-3 cities now account for 46% of honeymoon bookings, up from 38% last year. Jaipur, Indore, Lucknow, Surat, and Kochi are among the top contributors, while destinations such as Meghalaya and Andaman have seen domestic booking spikes of over 40%. Internationally, Vietnam, Georgia, and Sri Lanka are emerging as the newest favourites, reflecting how aspiration and access are spreading far beyond the metros. </p><p>The report also highlights how modern honeymooners are redefining luxury through offbeat experiences. Instead of sticking to traditional resort vacations, couples are choosing itineraries that blend intimacy with exploration, from road-trip romances across Spain’s white villages and South Africa’s Garden Route to wine-and-villa retreats in Tuscany and Georgia’s Kakheti valley. Self-drive adventures in New Zealand and Iceland are on the rise, offering glacial lakes, geothermal spas, and cabin-in-the-wild serenity. Winter continues to inspire “snow-mance” seekers, with Switzerland and Finland’s Lapland leading for alpine chalets and glass-igloo stays. Meanwhile, desert and coastal escapes like Cappadocia, Wadi Rum, and Sri Lanka are growing fast, proving that Indian honeymooners are leaning toward personalized, experience-rich travel that’s as adventurous as it is indulgent. </p><p>***</p><p><strong>Read more at:</strong> <a href="https://travel.economictimes.indiatimes.com/news/research-and-statistics/research/couples-seek-short-experiential-honeymoons-thrillophilias-latest-report/125516032">https://travel.economictimes.indiatimes.com/news/research-and-statistics/research/couples-seek-short-experiential-honeymoons-thrillophilias-latest-report/125516032</a></p><p><strong><strong>Join us for a thrilling experience: <a href="https://www.instagram.com/thrillophilia/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Aorganization%3A635839&amp;keywords=Thrillophilia.com&amp;origin=ENTITY_SEARCH_HOME_HISTORY&amp;sid=m2U">LinkedIn</a> &amp; <a href="https://www.thrillophilia.com/">Website</a></strong></strong></p>]]></content:encoded></item><item><title><![CDATA[India Is Officially a She-Planned Nation: 7 in 10 Trips Are Planned by Women, A Thrillophila Report]]></title><description><![CDATA[Women now plan 7 out of 10 leisure trips in India, and the data shows they book earlier, choose better-value upgrades, apply 3x more safety filters, and reduce trip cancellations by 18%. Tier-2 cities are driving the fastest rise.]]></description><link>https://news.thrillophilia.com/india-is-officially-a-she-planned-nation-7-in-10-trips-are-planned-by-women-a-thrillophila-report/</link><guid isPermaLink="false">691c6dfd88a42b158c915b4e</guid><dc:creator><![CDATA[Shreya Rana]]></dc:creator><pubDate>Wed, 19 Nov 2025 06:21:37 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2025/11/WhatsApp-Image-2025-11-15-at-2.38.21-PM.jpeg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2025/11/WhatsApp-Image-2025-11-15-at-2.38.21-PM.jpeg" alt="India Is Officially a She-Planned Nation: 7 in 10 Trips Are Planned by Women, A Thrillophila Report"><p><em>Women opt for 28% more premium upgrades, yet end up spending only 6% more than men, highlighting how they stretch their travel budgets with sharper choices.</em></p><figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/11/India-Is-Officially-a-She-Planned-Nation-7-in-10-Trips-Are-Planned-by-Women--A-Thrillophila-Report.png" class="kg-image" alt="India Is Officially a She-Planned Nation: 7 in 10 Trips Are Planned by Women, A Thrillophila Report"></figure><p>Thrillophilia, India’s leading AI-powered multi-day tours platform, has released its Women &amp; Travel Decisions 2025 report, revealing a quiet but powerful shift inside Indian households. The country’s real travel decision-maker today is not the travel agent, the algorithm, or the loudest voice in the room; it is the woman who plans, filters, budgets, and ultimately shapes the family’s entire travel experience. Based on an analysis of <strong><a href="https://www.bwtravel.com/industry-insights/women-now-plan-nearly-three-quarters-of-indias-leisure-trips-finds-thrillophilia-report-10785037">212,000 itineraries and 8.9 million planning signals</a></strong>, the report finds that women now influence or directly design <strong>72% </strong>of India’s leisure trips, taking ownership of everything from budgeting and safety to emotional comfort and experience curation.</p><p>Women tend to book earlier, compare more carefully, and stress-test their choices before confirming a trip. On average, they book nine days ahead of time, which helps avoid price spikes, keeps itineraries stable, and reduces cancellations by 18%. They also read more reviews, open more photos, and circulate itineraries in family or friends’ groups more often, ensuring every detail is checked before a plan is final. Interestingly, even though women choose the destination, stay, experiences, and pacing, 62% of payments on women-planned couple trips are still made by men.</p><p>According to Thrillophilia’s data, women also have a signature vibe, <strong>the smart luxury aesthetic</strong>; Not flashy, just thoughtful indulgence, boutique stays, spa time, wellness walks, and unhurried sunrises.<strong> Women’s carts contain 28% more of these quality upgrades, yet overall spend stays within 6% of men’s</strong>. <strong>Unarguably, women aren’t splurging more; they are splurging <em>smarter</em>. </strong><br><br>Women also apply over <strong>three times as many safety filters, which means fewer trip emergencies and a 23% drop in SOS calls</strong>, proving that women research and read about what they book.<br><br><a href="https://www.cnbctv18.com/personal-finance/travel-spending-trends-in-india-how-gen-z-and-women-manage-budgets-19765470.htm"><strong><em>Chitra Gurnani Daga, Co-founder, Thrillophilia, said,</em></strong><em> “Indian leisure is increasingly a She-Planner economy. Women are curating smarter itineraries, earlier bookings, safety-first choices, and meaningful upgrades without blowing the budget. As women continue to lead India’s travel decisions, the industry is shifting toward more thoughtful planning, better value choices, and deeply curated experiences.”</em></a><em>(CNBC Quoted)</em></p><p><br>For domestic vacations, women lean towards slow yet value destinations like Rajasthan, Kerala, with Goa third on the list. Internationally, women lean towards destinations that are <strong>value and luxury, </strong>both including Bali, Dubai-Abu Dhabi, Singapore, Thailand, and Vietnam. Travelling with kids and family, Thrillophilia’s data shows <strong>that women choose slow mornings, one marquee activity, and early dinners, leading</strong> to <strong>7% fewer reschedules on planned itineraries</strong>. For families, this approach isn’t just a preference; it is a practical strategy that keeps trips smoother and more predictable.</p><p><br>The most dramatic rise is coming from Tier 2 India. <strong>Indore, Ahmedabad, Lucknow, and Jaipur are emerging as the fastest-growing geographies for women planners, with Indore alone showing</strong> <strong>31% YoY growth</strong>. As India’s She-Planner Economy grows, the implications extend far beyond destinations and itineraries; they will increasingly be shaped by a growing women-led travel ecosystem.</p><p><strong>Read more at: <a href="https://www.ndtv.com/lifestyle/indian-women-plan-72-of-holidays-says-new-survey-9657591/amp/1">NDTV </a></strong></p><p>***</p><p><strong>Join us for a thrilling experience: <a href="https://www.instagram.com/thrillophilia/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Aorganization%3A635839&amp;keywords=Thrillophilia.com&amp;origin=ENTITY_SEARCH_HOME_HISTORY&amp;sid=m2U">LinkedIn</a> &amp; <a href="https://www.thrillophilia.com/">Website</a></strong></p><p></p>]]></content:encoded></item><item><title><![CDATA[India’s Winter Romance Heads to Small-Town Switzerland; Thrillophilia Sees 63% Surge Driven by Honeymooners and Tier-2 Travellers]]></title><description><![CDATA[<p><em><a href="https://www.instagram.com/reel/DQeWcfVgX1e/?igsh=MWRsenRvbHZsdWN2dQ==">From Grindelwald to Gstaad, Thrillophilia data shows 41% rise in Swiss winter travel, led by honeymooners and Tier-2 explorers</a></em></p><p><a href="https://www.thrillophilia.com/countries/switzerland">Switzerland</a> may still be India’s dream destination, but this winter, travellers are turning the page to a different chapter, one filled with cobblestoned lanes, chalet windows, and fondue by the</p>]]></description><link>https://news.thrillophilia.com/small-town-switzerland-is-indias-new-big-winter-obsession-thrillophilia-reports-63-surge-in-small-town-switzerland-bookings-as-honeymooners-tier-2-india-fuels-quiet-luxury-demand/</link><guid isPermaLink="false">6918304588a42b158c915b28</guid><dc:creator><![CDATA[Shreya Rana]]></dc:creator><pubDate>Sat, 15 Nov 2025 08:00:09 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2025/11/ibumkpkuwxbbkhfmuvu1mhehvez3_shutterstock_1878193900.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2025/11/ibumkpkuwxbbkhfmuvu1mhehvez3_shutterstock_1878193900.jpg" alt="India’s Winter Romance Heads to Small-Town Switzerland; Thrillophilia Sees 63% Surge Driven by Honeymooners and Tier-2 Travellers"><p><em><a href="https://www.instagram.com/reel/DQeWcfVgX1e/?igsh=MWRsenRvbHZsdWN2dQ==">From Grindelwald to Gstaad, Thrillophilia data shows 41% rise in Swiss winter travel, led by honeymooners and Tier-2 explorers</a></em></p><p><a href="https://www.thrillophilia.com/countries/switzerland">Switzerland</a> may still be India’s dream destination, but this winter, travellers are turning the page to a different chapter, one filled with cobblestoned lanes, chalet windows, and fondue by the fire. According to <strong>Thrillophilia, </strong>India’s leading AI-powered travel platform that helps people discover and personalise multi-day travel, Indian bookings for Switzerland are up <strong>41% year-on-year</strong>, with smaller, vibe-rich towns witnessing a <strong>63% surge</strong>for December–February stays.</p><figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/11/c5lz788wo1rxhd279tm2cjes64bx_shutterstock_1839013771.jpg" class="kg-image" alt="India’s Winter Romance Heads to Small-Town Switzerland; Thrillophilia Sees 63% Surge Driven by Honeymooners and Tier-2 Travellers"></figure><p>Data from the platform shows that travellers from <strong>Tier-1 and Tier-2 cities</strong> are moving beyond Interlaken and Lucerne, choosing instead to base themselves in destinations like <strong>Grindelwald (+78%), Gstaad (+71%), Pontresina (+66%), Meiringen–Hasliberg (+58%), and Andermatt (+55%)</strong>.</p><p>“<em>We’re seeing India’s evolving travel palette</em>,” said <strong>Abhishek Daga, Co-founder, Thrillophilia</strong>. “<em>Today’s traveller wants to experience the Alps differently, less crowds, more connection. The Swiss winter story is no longer about a checklist of landmarks, but about slow mornings, local bakeries, scenic train rides, and boutique stays that offer quiet luxury without the noise</em>.”</p><h3 id="the-rise-of-the-offbeat-switzerland-"><strong>The Rise of the ‘Offbeat Switzerland’</strong></h3><p>The report spotlights a decisive tilt towards <strong>‘offbeat Switzerland’</strong>, with travellers prioritizing authentic settings, mountain-town ambience, and better access to winter activities. The most-searched experiences include <strong>Christmas markets (31%)</strong>, <strong>fondue or igloo dinners (47%)</strong>, <strong>night-sledging (22%)</strong>, and <strong>horse-drawn sleigh rides in the Engadin (19%)</strong>.</p><p>Among honeymooners, who form <strong>38%</strong>of all Swiss winter travellers, <strong>64% now prefer small-town bases</strong>, with an <strong>average spend per couple between ₹2.7–3.4 lakh</strong>, up <strong>12% YoY</strong>. The average trip length stands at <strong>7-8 nights</strong>, and more than <strong>half (58%)</strong>of these trips include at least one iconic scenic rail journey like the <strong>Glacier Express</strong>, <strong>Bernina Express</strong>, or <strong>GoldenPass Line</strong>.</p><h3 id="tier-2-india-powers-swiss-travel-boom"><strong>Tier-2 India Powers Swiss Travel Boom</strong></h3><p>An interesting trend driving this growth is the rise of <strong>Tier-2 and Tier-3 India</strong>, whose share of Switzerland winter bookings has jumped to <strong>38%</strong>, from <strong>27% last year</strong>. Cities such as <strong>Lucknow, Jaipur, Indore, Coimbatore, Kochi, Chandigarh, and Surat</strong> are fueling this demand, indicating a wider democratization of international travel among upwardly mobile Indian families and young couples.</p><p>“Travel aspirations are no longer limited by geography,” added Daga. “Digital exposure, better connectivity, and evolving lifestyle preferences are pushing travellers from smaller cities to seek premium, curated experiences and Switzerland’s storybook towns fit that aspiration beautifully.”</p><h3 id="planning-ahead-traveling-smart"><strong>Planning Ahead, Traveling Smart</strong></h3><p>With travellers planning further in advance, the <strong>median lead time for winter bookings</strong> has risen to <strong>54 days</strong>, compared to 49 days last year. The <strong>peak check-in weeks</strong> remain <strong>December 20–January 5</strong> (Christmas–New Year) and <strong>February 8–23</strong> (Valentine’s and mid-term breaks).</p><h3 id="small-town-stars-of-winter-2025-26"><strong>Small-Town Stars of Winter 2025–26</strong></h3><p>●      <strong>Grindelwald</strong> – First Cliff Walk, night-sledging to Bort, cosy chalet stays</p><p>●      <strong>Gstaad</strong> – Chalet-core luxury, fondue gondolas, boutique promenades</p><p>●      <strong>Pontresina (Engadin)</strong> – Sleigh rides, spa evenings, and quiet luxe</p><p>●      <strong>Andermatt–Sedrun</strong> – Glacier-fed scenery, SkiArena variety, design-forward hotels</p><p>●      <strong>Meiringen–Hasliberg</strong> – Family-friendly skiing and Sherlock Holmes trails</p><p>As Indian travellers evolve from sightseeing to slow, sensory travel, Switzerland’s smaller towns are becoming the new face of Alpine aspiration. The 2025 winter trend signals a clear shift from big-ticket destinations to immersive, high-quality experiences that balance comfort with connection. With a growing appetite for curated, data-led itineraries, Thrillophilia continues to power India’s experiential travel wave helping millions of travellers discover stories beyond postcards, and destinations beyond the map.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://news.thrillophilia.com/content/images/2025/11/image-2.png" class="kg-image" alt="India’s Winter Romance Heads to Small-Town Switzerland; Thrillophilia Sees 63% Surge Driven by Honeymooners and Tier-2 Travellers"><figcaption>Honeymoon Tour Packages</figcaption></figure><p>Join us for a thrilling experience: <a href="https://www.instagram.com/thrillophilia/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Aorganization%3A635839&amp;keywords=Thrillophilia.com&amp;origin=ENTITY_SEARCH_HOME_HISTORY&amp;sid=m2U">LinkedIn</a> &amp; <a href="https://www.thrillophilia.com/">Website</a></p>]]></content:encoded></item><item><title><![CDATA[Thrillophilia Expands India Presence with New Gurgaon Office to Power Next Phase of Global Growth]]></title><description><![CDATA[<hr><p>Thrillophilia, India’s largest multi-day tour AI platform, has announced the launch of its new office on Golf Course Road in <a href="https://www.linkedin.com/posts/thrillophilia-travel_diwali-celebration-festival-activity-7385540754460483584-gkFc?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACenK6QBbVuz3XqgfcFakezZCiR4fm3Tctw">Gurgaon</a>, marking a significant step in the company’s expansion as it accelerates its evolution from a homegrown travel player into a global AI-first travel tech brand. The new</p>]]></description><link>https://news.thrillophilia.com/thrillophilia-expands-india-presence-with-new-gurgaon-office-to-power-next-phase-of-global-growth/</link><guid isPermaLink="false">69146dd988a42b158c915af3</guid><dc:creator><![CDATA[Shreya Rana]]></dc:creator><pubDate>Wed, 12 Nov 2025 11:25:45 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2025/11/a9de5a97-bf34-4296-aa93-831d5e7734e1.jpg" medium="image"/><content:encoded><![CDATA[<hr><img src="https://news.thrillophilia.com/content/images/2025/11/a9de5a97-bf34-4296-aa93-831d5e7734e1.jpg" alt="Thrillophilia Expands India Presence with New Gurgaon Office to Power Next Phase of Global Growth"><p>Thrillophilia, India’s largest multi-day tour AI platform, has announced the launch of its new office on Golf Course Road in <a href="https://www.linkedin.com/posts/thrillophilia-travel_diwali-celebration-festival-activity-7385540754460483584-gkFc?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACenK6QBbVuz3XqgfcFakezZCiR4fm3Tctw">Gurgaon</a>, marking a significant step in the company’s expansion as it accelerates its evolution from a homegrown travel player into a global AI-first travel tech brand. The new office will serve as Thrillophilia’s North India growth hub, strengthening its business footprint in one of the country’s most critical markets while enabling deeper access to NCR’s thriving talent ecosystem and fast-growing corporate travel segment.</p><figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/11/image-1.png" class="kg-image" alt="Thrillophilia Expands India Presence with New Gurgaon Office to Power Next Phase of Global Growth"></figure><p><br>The company has begun operations in Gurgaon with an 80-member team and plans to scale the workforce to 200 over the next year as part of its 2025 growth roadmap. Thrillophilia currently employs more than 700 people across regions and aims to expand this to 1,200+ by next year. The Gurgaon office will focus on sales, business growth and tech-enabled market expansion, supporting customer acquisition, corporate partnerships, and global account management.</p><figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/11/image.png" class="kg-image" alt="Thrillophilia Expands India Presence with New Gurgaon Office to Power Next Phase of Global Growth"></figure><p><br><strong>Speaking about the launch, <a href="https://www.linkedin.com/in/chitra-gurnani-daga-638a1b5/">Chitra Gurnani Daga, Co-founder and CEO of Thrillophilia</a>, said,</strong> “Gurgaon represents ambition, innovation and speed, attributes that closely mirror Thrillophilia’s own journey. NCR has always been a strong market for us, both in terms of traveler demand and talent, and this new office will allow us to build closer relationships with customers, partners and enterprises while unlocking the next phase of our global growth.” She added that the expansion will serve as a strategic bridge between the company’s India base and international markets, with the Gurgaon team playing a central role in scaling revenue and strengthening the brand’s global presence.</p><p><br><strong><a href="https://www.linkedin.com/in/abhishekdaga/">Abhishek Daga, Co-founder of Thrillophilia</a>, added,</strong> “We are building an AI-first travel platform that understands why and how people travel, not just where. Our focus is on personalised discovery, intelligent recommendations and emotion-led trip planning. While our product and AI teams continue innovating from Jaipur, the Gurgaon office will take these capabilities to market faster ensuring our technology translates into real customer experience and business impact.”</p><p><br><strong>Thrillophilia closed FY24 with over ₹500 crore plus in revenue, recording 40% year-on-year growth, and currently serves more than three million travelers across 170+ destinations. </strong>The platform offers over 20,000 curated experiences, ranging from global favourites such as Switzerland, Abu Dhabi, Thailand and Singapore to emerging destinations including Vietnam and Georgia, as well as high-demand domestic regions such as Rajasthan, Ladakh, the North East and Spiti. With growing international demand and rising adoption of personalized travel, the company aims to expand its curated portfolio to 200+ destinations while doubling down on AI-driven planning, real-time pricing intelligence and hyper-customised itineraries that enhance the way travelers discover and book experiences.</p><p><br>Thrillophilia’s leadership emphasized that the Gurgaon expansion reflects its long-term vision of building the world’s most intelligent travel platform, one that makes travel predictive, personal and seamless for every user, while taking Indian travel innovation to a global stage.</p><p>Join us for a thrilling experience: <a href="https://www.instagram.com/thrillophilia/?hl=en">Instagram</a>, <a href=" https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Aorganization%3A635839&amp;keywords=Thrillophilia.com&amp;origin=ENTITY_SEARCH_HOME_HISTORY&amp;sid=m2U">LinkedIn</a> &amp; <a href="https://www.thrillophilia.com/">Website</a></p><p></p><p></p><p></p><hr>]]></content:encoded></item><item><title><![CDATA[Festive Travel Demand Soars 18%: Thrillophilia Unveils Festive Travel
Pulse 2025]]></title><description><![CDATA[<p>~What 4.2 Million Travellers Searched This Festive Season, Thrillophilia Unveils in the report~ </p><p>● Dubai, Singapore, and Rajasthan lead festive getaways as Indians embrace short-haul escapes and curated experiences </p><p>● Outbound Bookings Surge 24% YoY, Short-Haul Asia-Pacific Destinations Lead the Way </p><p>● “Smart Luxury” Experiences on the Rise, Average Spend Reaches ₹95,</p>]]></description><link>https://news.thrillophilia.com/more-indians-are-visiting-small-towns-of-switzerland-for-winter-break-thrillophilia/</link><guid isPermaLink="false">6913190b88a42b158c915acc</guid><dc:creator><![CDATA[Shreya Rana]]></dc:creator><pubDate>Tue, 11 Nov 2025 11:26:27 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2025/11/Thrillophilia---Festive-Report-Infographic-2.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2025/11/Thrillophilia---Festive-Report-Infographic-2.jpg" alt="Festive Travel Demand Soars 18%: Thrillophilia Unveils Festive Travel
Pulse 2025"><p>~What 4.2 Million Travellers Searched This Festive Season, Thrillophilia Unveils in the report~ </p><p>● Dubai, Singapore, and Rajasthan lead festive getaways as Indians embrace short-haul escapes and curated experiences </p><p>● Outbound Bookings Surge 24% YoY, Short-Haul Asia-Pacific Destinations Lead the Way </p><p>● “Smart Luxury” Experiences on the Rise, Average Spend Reaches ₹95,000 for Short-Haul International Trips and ₹45,000 for domestic ● Tier-2 and Tier-3 Cities Contribute 6–8 Percentage YoY Growth in Festive Travel</p><figure class="kg-card kg-image-card"><img src="https://news.thrillophilia.com/content/images/2025/11/Thrillophilia---Festive-Report-Infographic-1.jpg" class="kg-image" alt="Festive Travel Demand Soars 18%: Thrillophilia Unveils Festive Travel
Pulse 2025"></figure><p>Thrillophilia, India’s leading platform for personalized multi-day tours and curated experiences, today unveiled its <em>Festive Travel Pulse 2025</em>, offering an in-depth look at how Indians are planning their Navratri-to-Diwali getaways. The report shows festive travel demand on Thrillophilia surging <strong>18% year-on-year</strong>, with outbound bookings rising a striking <strong>24% YoY</strong>. More than <strong>70% of international demand</strong> now flows to short-haul Asia-Pacific hubs as Indian travellers swap long intercontinental holidays for compact 4–6 night “smart luxury” escapes. Insights are based on <strong>around 4.2 million festive-season visits to Thrillophilia’s platform, </strong>capturing real-time searches and bookings from travellers across India.</p><p>Commenting on the findings, <strong>Abhishek Daga, Co-founder, Thrillophilia</strong>, said: <em>“This festive season, Indian travellers are redefining holidays as curated, meaningful escapes. Short-haul hubs are winning on time and convenience, while offbeat India is quietly rising as a crowd-free alternative. Above all, the shift towards ‘smart luxury’  better stays and experiences without overspending - captures the spirit of how India is travelling in 2025.”</em></p><h3 id="where-india-is-headed"><strong>Where India Is Headed</strong></h3><p>The UAE leads the festive pack with <strong>Dubai (16% of outbound)</strong> and <strong>Abu Dhabi (6–7%)</strong> seeing record demand, followed by <strong>Thailand (15%)</strong>, <strong>Singapore (14%)</strong>, <strong>Vietnam (10%)</strong>, <strong>Bali (8%)</strong>, and a resurgent <strong>Hong Kong (+25% YoY)</strong>. Hong Kong’s Disneyland, Victoria Peak, and neon-lit food nights are driving its comeback as Asia’s rising sixth hub.</p><p>Within India, the <strong>Rajasthan triangle of Jaipur–Udaipur–Jaisalmer (16%)</strong> remains the top draw, followed by the hill circuits of <strong>Himachal and Uttarakhand (12%)</strong>, <strong>Goa (10%)</strong>, and <strong>Kerala (9%)</strong>. Gujarat is showing a distinctive post-Navratri spike, with families extending celebrations to Rajasthan or hopping on quick UAE/Southeast Asia breaks. Travellers from <strong>Tier-2 and Tier-3 cities,</strong> including Surat, Coimbatore, Indore, Nagpur, Vizag, and Vadodara, are fuelling a <strong>6–8 percentage-point rise</strong> in overall festive traffic.</p><h3 id="smart-luxury-on-the-rise"><strong>Smart Luxury on the Rise</strong></h3><p>One of the defining trends this year is the shift to <strong>“smart luxury”</strong>, premium stays and curated activities without the price shock. Travellers are upgrading to boutique or branded hotels and adding high-impact experiences such as <strong>sundowner desert safaris in Dubai, evening bay cruises in Singapore, ziplines in Vietnam</strong>, and <strong>skip-the-line city passes across APAC</strong>. The average spend stands at <strong>₹25,000–45,000 per person for domestic trips</strong> and <strong>₹60,000–95,000 for short-haul international escapes</strong>. Bookings are typically made <strong>9–12 days in advance</strong>, striking a balance between spontaneity and planning.</p><p>Festive travel is led by <strong>25–39-year-olds (young families and friend groups)</strong> and <strong>40–55-year-olds (dual-income families)</strong>, with seniors exploring niche journeys like Kenya’s lodge safaris and Japan’s autumn city tours. Booking lead times are tightening to <strong>9–12 days</strong>, reflecting a mix of spontaneity and careful planning.</p><h4 id="offbeat-india-rises-and-luxe-safaris"><strong>Offbeat India Rises and Luxe Safaris</strong></h4><p>While big names dominate, <strong>offbeat India is quietly winning over travellers</strong>. Gandikota in Andhra Pradesh (+22% YoY), Pachmarhi in Madhya Pradesh (+18%), Hampi–Anegundi in Karnataka (+16%), Binsar in Uttarakhand (+14%), and the Meghalaya–Ziro belt (+13%) are emerging as crowd-free, heritage-rich escapes. These <strong>“hush luxury”</strong> destinations are drawing travellers seeking culture and quiet away from peak-season rush. At the ultra-luxury end, affluent travellers are looking to <strong>Africa</strong>, with <strong>Tanzania (+21% YoY)</strong> and <strong>Botswana (+17% YoY)</strong> drawing demand for exclusive safaris priced between <strong>₹1.6 and ₹2.5 lakh per person</strong> for 5–7 night stays. Shoulder-season Europe also remains in play, with compact runs across Italy, Austria, Portugal, and Central/Eastern Europe for those seeking lighter crowds and value.</p><p>Thrillophilia expects the upcoming Diwali week to set new records as last-minute bookers drive a final surge in demand. With shorter flights, curated stays, and a growing appetite for unique experiences, the platform forecasts that <strong>short-haul international and boutique domestic escapes will continue to define India’s travel calendar well into 2026</strong>.</p><p><strong>About Company:</strong></p><p>Thrillophilia is India’s leading AI driven travel platform for personalised multi-day tours and curated experiences, serving 100M+ annual visitors, 4.8★ average ratings, and 1,000+ locations worldwide. Headquartered in Jaipur with operations in the UAE and the US, Thrillophilia blends technology, verified supply, and human care to deliver the right trip at the right prices.</p><p><strong>– Ends –</strong></p>]]></content:encoded></item><item><title><![CDATA[Thrillophilia Announces Abhishek Puri as Chief Business Officer to Drive Global Growth]]></title><description><![CDATA[Thrillophilia promotes Abhishek Puri to Chief Business Officer (CBO) as the company accelerates its global expansion and aims to become the world’s leading experiential travel brand.]]></description><link>https://news.thrillophilia.com/abhishek-puri-chief-business-officer/</link><guid isPermaLink="false">68b57d226e45c14b04f0b347</guid><dc:creator><![CDATA[Arpit Jain]]></dc:creator><pubDate>Mon, 01 Sep 2025 11:35:23 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2025/09/cnccjvcx-1.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2025/09/cnccjvcx-1.jpg" alt="Thrillophilia Announces Abhishek Puri as Chief Business Officer to Drive Global Growth"><p><em>With a track record of persistence and impact, Abhishek Puri takes the helm to drive Thrillophilia’s journey towards becoming the world’s largest experiential travel company.</em></p><p>Thrillophilia, India’s #1 multi-day tour company, today announced the promotion of Abhishek Puri to Chief Business Officer (CBO). With an illustrious eight-year career at Thrillophilia, Abhishek’s appointment comes at a pivotal moment as the company deepens its global presence and strengthens its position as a category leader in experiential travel. </p><p><strong>Ascending Through the Ranks</strong></p><p>Abhishek began his journey at Thrillophilia in sales and has demonstrated exceptional grit and leadership in every role since. Over the past eight years, he has led the company’s partnerships and supply operations at scale, built and grown high-performing business teams, and played a pivotal role in expanding into new categories and driving revenue and geographical growth. Abhishek’s leadership has been instrumental in establishing Thrillophilia’s presence in 70+ destinations, collaborating with 5000+ partners, and serving a community of 10 million+ travelers. </p><p>Abhishek’s ability to solve complex business challenges, nurture teams, and build strategic alliances has been a driving force behind Thrillophilia’s robust expansion and innovation. This elevation marks not just a career milestone, but the story of a homegrown leader whose journey reflects the company’s own rise from startup to global contender.</p><p>Announcing the appointment, Abhishek Daga, Co-Founder, Thrillophilia, said:</p><p>“<em>Abhishek has been one of the strongest pillars of Thrillophilia’s growth story. From closing our earliest partnerships to driving large-scale expansion, he has consistently shown resilience, foresight, and the ability to inspire teams. His elevation to CBO is not just recognition of his contributions; it is a signal of the ambitious chapter ahead, as Thrillophilia takes its vision global</em>.”</p><p>On his promotion, Abhishek Puri shared: <em>“Thrillophilia has been more than a workplace; it has been a journey of building, learning, and growing together. From my first day to today, I have seen the company transform, and I have grown with it. To step into the role of Chief Business Officer at this stage is an honor, and more importantly, a responsibility to carry forward our mission of making Thrillophilia the world’s largest experiential travel company. The road ahead is exciting, global, and filled with opportunity.”</em></p><p><strong>Poised for Global Scale</strong></p><p>The leadership change comes at a crucial time for Thrillophilia. The company is currently expanding its footprint across countries, strengthening international partnerships, and investing in technology-led personalization to enhance customer experience. Abhishek will oversee the commercial strategy, supply networks, and category innovation that will define Thrillophilia’s next decade of growth.</p><p><strong>About Thrillophilia</strong></p><p>Thrillophilia is India’s leading multi-day tour company with over 10,200+ itineraries across 70+ countries and 200 Indian destinations. Built with a mission to personalise travel at scale, it serves millions of monthly users, has completed 3.9 million+ tours, and operates at the intersection of travel, AI, and experience design.</p>]]></content:encoded></item><item><title><![CDATA[Thrillophilia Appoints Rajdeep Mandrekar as Chief Technology Officer to Accelerate AI-Driven Travel Innovation]]></title><description><![CDATA[After six years of unwavering commitment, Rajdeep takes the helm to drive Thrillophilia’s transformative AI and tech evolution.]]></description><link>https://news.thrillophilia.com/rajdeep-mandrekar-as-chief-technology-officer/</link><guid isPermaLink="false">68b57e7f6e45c14b04f0b356</guid><dc:creator><![CDATA[Arpit Jain]]></dc:creator><pubDate>Mon, 01 Sep 2025 11:26:05 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2025/09/dfbcxn.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2025/09/dfbcxn.jpg" alt="Thrillophilia Appoints Rajdeep Mandrekar as Chief Technology Officer to Accelerate AI-Driven Travel Innovation"><p><em>After six years of unwavering commitment, Rajdeep takes the helm to drive Thrillophilia’s transformative AI and tech evolution.</em></p><p>Thrillophilia, India’s leading multi-day tour tech platform, today announced the promotion of Rajdeep to Chief Technology Officer (CTO). This strategic move further elevates the company’s commitment to delivering personalized and tech-savvy travel solutions for Indian millennials and Gen-Z travelers.</p><p><strong>Engineering the Future of Travel</strong><br><br>Rajdeep’s new appointment marks a strategic inflection point for Thrillophilia. Over the past six years, he has been fundamental in transforming the company from a sales-led travel business into a tech-first, AI-driven platform. From clearing longstanding technical debt to building scalable tour and activity infrastructure, and now leading the development of an in-house LLM-powered personalization engine, Rajdeep has embodied the grit and foresight that fuel innovation at Thrillophilia.</p><p>In his new role, Rajdeep will oversee engineering, data, and platform development to ensure Thrillophilia remains agile, scalable, and delightfully intuitive. His leadership will drive rapid experimentation, intelligent automation, and user-centric innovation across the travel tech stack.</p><p>“<em>When Rajdeep joined, the tech backbone was fragile. Few would stick through those early years, but he stayed, built, and believed</em>,” said Abhishek Daga, Co-Founder, Thrillophilia. “<em>Today, seeing him step into the CTO role is one of my proudest moments. His move to the position would allow us to redefine travel through AI and personalization. This new chapter is a testament to our belief in homegrown leadership and transformative technology</em>.”</p><p>Reflecting on his promotion, Rajdeep shared, “<em>I’m honored to lead Thrillophilia’s technology strategy at such an ambitious inflection point. As I step into this role, my focus is clear: to make Thrillophilia a truly tech-first organization, building scalable systems, driving AI-powered innovation, and redefining how people discover and book travel. The future of travel is being written here, and I’m excited to lead that transformation.”</em><br></p><p><strong>Strategic Vision Ahead</strong></p><p>With over 50 passionate technologists, Rajdeep will propel Thrillophilia’s ambition to solidify its tech-first identity, pushing boundaries in travel technology by fortifying AI-driven personalization, scaling AI-powered multi-day tour platforms, and delivering unforgettable experiences for Indian travellers worldwide.<br></p><p><strong>About Thrillophilia</strong></p><p>Thrillophilia is India’s leading multi-day tour company with over 10,200+ itineraries across 70+ countries and 200 Indian destinations. Built with a mission to personalise travel at scale, it serves millions of monthly users, has completed 3.9 million+ tours, and operates at the intersection of travel, AI, and experience design.</p><p><br></p>]]></content:encoded></item><item><title><![CDATA[A Million Reasons by Thrillophilia]]></title><description><![CDATA[<p></p><p>We’ve just crossed a milestone that means the world to us: <strong>3 million travellers</strong> who’ve chosen Thrillophilia to plan, book, and celebrate their journeys.</p><p>And this isn’t just our achievement. It’s <strong>YOURs</strong>.</p><p>Every itinerary, every adventure, every memory created through Thrillophilia has brought us here. And</p>]]></description><link>https://news.thrillophilia.com/a-million-reasons/</link><guid isPermaLink="false">68b151316e45c14b04f0b306</guid><dc:creator><![CDATA[Team Thrillophilia]]></dc:creator><pubDate>Fri, 29 Aug 2025 07:14:50 GMT</pubDate><media:content url="https://news.thrillophilia.com/content/images/2025/08/02-1.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://news.thrillophilia.com/content/images/2025/08/02-1.jpg" alt="A Million Reasons by Thrillophilia"><p></p><p>We’ve just crossed a milestone that means the world to us: <strong>3 million travellers</strong> who’ve chosen Thrillophilia to plan, book, and celebrate their journeys.</p><p>And this isn’t just our achievement. It’s <strong>YOURs</strong>.</p><p>Every itinerary, every adventure, every memory created through Thrillophilia has brought us here. And to mark this moment, we wanted to do something special for the people who made it possible, our repeat customers.</p><p>As a thank you, we’re offering an<strong> exclusive ₹10,000 flight voucher</strong> on your next booking, available only to those who’ve travelled with us before.</p><p>It’s our way of saying thanks for choosing us again, for trusting us with not just one but many journeys, and for being at the heart of everything we do.</p><p>Because milestones mean nothing without the people who make them happen.</p><p>And for us, that has always been <strong>YOU</strong>. Here’s to the next million journeys, and to making every one of them unforgettable.</p><h2 id="terms-and-conditions-"><br>Terms and Conditions:</h2><h3 id="1-eligibility-qualification"><strong>1. Eligibility &amp; Qualification</strong></h3><p>1.1 A Million Reasons by Thrillophilia is open to all repeat customers who book a <strong>land package of at least ₹70,000</strong> with Thrillophilia.</p><p>1.2 The same <strong>Customer Name, Email, and Phone Number</strong> must be used for both the land package and the flight booking to qualify.</p><p>1.3 The customer booking should also be the primary traveller for the booking.</p><p>1.4 Bookings must be made <strong>directly with Thrillophilia</strong> (via official destination experts). Bookings through affiliates, resellers, or third-party platforms are not eligible.</p><p>1.5 Both <strong>domestic and international holiday packages</strong> qualify under this Program.</p><p>1.6 Land packages must be booked and advance payment confirmed before flights to qualify.</p><h3 id="2-discount-definition-mechanics"><strong>2. Discount Definition &amp; Mechanics</strong></h3><p>2.1 Customers who qualify will receive a <strong>flat ₹10,000 discount</strong> on the total value of their flight booking.</p><p>2.2 The discount applies <strong>once per booking</strong>, not per passenger.</p><p>2.3 The discount will be provided <strong>at the time of booking flights</strong>, after the land package advance has been paid.</p><p>2.4 Customers will be able to apply the discount on their <strong>Thrillophilia booking window</strong> during flight booking.</p><p>2.5 The offer applies only to flights <strong>directly linked to the same land package booked with Thrillophilia</strong>.</p><h3 id="3-usage-redemption"><strong>3. Usage &amp; Redemption</strong></h3><p>3.1 To redeem the offer, customers must confirm and pay the <strong>advance amount</strong> of the land package within the offer period.<br><br>3.2 Flight bookings must be completed within <strong>15 days</strong> of the land package booking date.<br><br>3.3 The Program is valid for land package bookings confirmed by <strong>30 September 2025</strong>, with both land and flight bookings to be <strong>completed within 2025</strong>.<br><br>3.4 <strong>Blackout dates may apply as per region</strong>, and will be communicated at the time of booking.<br><br>3.5 This offer cannot be combined with any other promotional offers, discounts, or vouchers.</p><h3 id="4-limitations"><strong>4. Limitations</strong></h3><p>4.1 The discount is <strong>non-transferable, non-exchangeable, and non-cashable</strong>.<br><br>4.2 Only <strong>one discount per land package booking</strong> is allowed.<br><br>4.3 <strong>Group tours are eligible</strong> for the flight discount.<br><br>4.4 <strong>Rescheduling, rebooking, or canceling</strong> the land package or flight booking will render the discount voucher <strong>invalid</strong> and it will not be reissued.<br><br>4.5 Multiple PNRs or splitting flight tickets for the same trip will not qualify for multiple discounts.</p><h3 id="5-cancellations-refunds"><strong>5. Cancellations &amp; Refunds</strong></h3><p>5.1 Refunds on land packages will follow Thrillophilia’s <strong>standard regional cancellation policies</strong>.<br><br>5.2 If the flight discount has already been availed, <strong>₹10,000 will be deducted from the land package refund amount</strong>.<br><br>5.3 In the case of flight cancellations or schedule changes, <strong>airline rules and policies</strong> will apply. Thrillophilia reserves the right to recover the discount amount from the <strong>land package refund</strong> if applicable.</p><h3 id="6-communications-transparency"><strong>6. Communications &amp; Transparency</strong></h3><p>6.1 Eligibility confirmation will be shared with customers via <strong>WhatsApp and Email</strong> after the land package booking is confirmed.</p><h3 id="7-liability"><strong>7. Liability</strong></h3><p>7.1 Thrillophilia is not responsible for service failures by third-party providers.<br><br>7.2 Thrillophilia shall not be liable for cancellations, delays, or losses due to <strong>force majeure events</strong>, including weather disruptions, strikes, or pandemics.</p><h3 id="8-data-usage-privacy"><strong>8. Data Usage &amp; Privacy</strong></h3><p>8.1 By availing of this Program, customers consent to Thrillophilia sharing necessary booking details (including name, email, phone, and travel details) with <strong>third-party flight providers and vendors</strong> solely for the purpose of processing flight bookings.<br><br>8.2 Thrillophilia will handle customer data in compliance with its <strong>Privacy Policy</strong> and applicable laws.</p><h3 id="9-general-provisions"><strong>9. General Provisions</strong></h3><p>9.1 Thrillophilia reserves the right to <strong>modify, extend, or withdraw</strong> this Program at any time without prior notice.<br><br>9.2 Customers availing this Program are deemed to have accepted all applicable terms and conditions.</p><h3 id="10-governing-law"><strong>10. Governing Law</strong></h3><p>10.1 This Program shall be governed by the laws of India.<br><br>10.2 Any disputes shall be subject to the <strong>exclusive jurisdiction of the courts of Jaipur, Rajasthan</strong>.</p>]]></content:encoded></item></channel></rss>