Thrillophilia and DET’s Joint Efforts Bring in More than 1,00,000 Passengers for Dubai in 2022

by Nadiya Chauhan

Problem Statement:

  1. Encourage travelers to choose Dubai as their ultimate choice for short-haul international travel.
  2. As per our data, Indian travelers have predominantly explored Dubai's popular attractions like the Burj Khalifa, Dhow Cruise, and Desert Safari, overlooking a multitude of experiences the city has to offer.

Solution:

To truly showcase the diversity of Dubai, in 2022 Thrillophilia partnered with the Dubai Department of Economy and Tourism to showcase the vast array of attractions and activities that Dubai has to offer, ensuring that more travelers from India choose Dubai as their first choice for short-haul international holidays.

New Experiences and Itineraries Creation:

120+ Experiences and Tours: Thrillophilia curated diverse experiences and itineraries in Dubai, offering over 120 carefully selected options. Beyond the iconic attractions like Burj Khalifa, Dhow Cruise, and Desert Safari, customers could now enjoy thrilling adventures, enlightening historic tours, delightful gastronomical journeys, and indulgent luxury experiences.

Combo Packages: Thrillophilia created combo packages that paired highly popular attractions with lesser-known attractions. The Burj Khalifa and Dubai Aquarium Ticket Combo offered a chance to visit two of Dubai's most iconic attractions in one go. Similarly, the Dubai City Tour & Desert Safari Combo allowed customers to explore the city's landmarks before heading out to the desert for a thrilling adventure.

By curating such diverse experiences and tours, Thrillophilia was able to attract all types of travelers, including solo, family, adventure seekers, and luxury seekers. This allowed the company to cater to the needs and interests of a wider customer base.

Marketing Solutions:

To promote the curated experiences and tours of Dubai, Thrillophilia used various marketing strategies, including social media marketing, influencer marketing and performance marketing.

Content Marketing:

The company leveraged its social media presence, which has an audience base of 2 million enthusiastic travelers who are always looking for new experiences. Thrillophilia created over 20 social media posts and partnered with local influencers to create content that resonated well with the Indian audience. This content had an overall reach of 50 million, which helped in increasing the awareness of Dubai among travelers.

Performance Marketing:

Thrillophilia went beyond just social media and utilized performance marketing ads to specifically target a niche audience interested in traveling to Dubai. By leveraging their database of Dubai, which has been curated over the last 5 years, the company was able to reach potential customers who were actively seeking new experiences to try in Dubai.

Through data analysis, Thrillophilia identified the demand for Dubai from over 50+ major cities in India and monitored which city was more likely to consume which type of experience. With this valuable insight, Thrillophilia was able to design targeted performance campaigns that catered to each city's preferences and demands in India. As a result, the data-driven approach led to 4 times more efficient results for the campaign, demonstrating the success of the strategy.

Tech Solutions:

Thrillophilia utilized technology to provide a hassle-free and seamless travel experience to its customers. The company offered a range of technological solutions, such as easy booking and payment systems, itinerary planning, and trip management tools, to ensure that customers could easily plan and manage their trips to Dubai.

In addition, Thrillophilia provided its customers with the flexibility to book experiences on the fly. Travelers could customize their experiences by booking specific activities during their trip, without having to book the entire package all at once. This level of customization gave customers more control over their travel experience and enabled them to tailor their trips to their individual preferences and needs. The company's technology-based approach enabled customers to make their bookings conveniently and efficiently, with just a few clicks. They could easily access all the relevant information about their bookings, including the itinerary, the timings of the experiences, and any other relevant details.

Pixel Integration:

By integrating a pixel on their website, Thrillophilia was able to provide Dubai with transparent access to ongoing activities on their platform like real-time bookings and website traffic. With this data, Dubai was able to make informed decisions and optimize their services to enhance the overall travel experience for customers. Thrillophilia also benefited from the integration, as it allowed them to monitor all ongoing activities and gain valuable insights into the effectiveness of their marketing and promotional strategies. This level of transparency facilitated seamless collaboration between Thrillophilia and Dubai, leading to the delivery of the best possible services to customers.

Results:

The partnership between Dubai and Thrillophilia was a great success, promoting Dubai's diverse experiences and tours to attract more travelers. Under this campaign:

  • Over 1,00,000 travelers went to Dubai with Thrillophilia
  • 200+ experiences and tours were created to cater to the diverse needs and preferences of travelers.
  • 2.3 million visitors on Dubai pages on Thrillophilia’s website, indicating a high level of interest and engagement.
  • The performance marketing ads and social media campaigns were highly successful in generating interest and attracting an audience of 70 Million+