Thrillophilia extends partnership with DET to make Dubai a top global destination

With an increasing number of Indian travelers seeking short-haul international tours, Dubai has emerged as a top favorite on Thrillophilia's platform. There are several factors adding to this including the city's year round appeal, diverse attractions, myriad experiences, rich culture, gastronomic offerings, excellent connectivity from India, affordable commute options as well as easy visa process.

Over the past five years, Dubai has experienced remarkable growth on Thrillophilia, with booking numbers surging from 36,000+ in 2019 to 55,000+ in 2021. The momentum continued in 2022, with an impressive milestone of surpassing 100,000 bookings.

Vision for 2023:

In 2023, the company intends to develop customized travel plans tailored to suit different kinds of travelers. The travel plans or itineraries will be carefully crafted to cater to the unique preferences and requirements of various travelers such as families, solo travelers, adventure seekers, luxury travelers, and those traveling on a budget.

By offering customized and interest-specific itineraries to its customers, Thrillophilia aims to usher over 140,000 travelers to Dubai and provide them with an unforgettable travel experience.

Handcrafted Itineraries:

As part of its strategy to cater to the diverse interests and preferences of travelers from across India, Thrillophilia has developed a comprehensive and robust database. This database serves as a resource for understanding the specific types of travel experiences that customers are interested in. Additionally, it includes relevant demographic information that allows Thrillophilia to tailor its offerings and create personalized itineraries and experiences for its customers.

By utilizing this database, Thrillophilia aims to gain a deeper understanding of its customers' needs and preferences, enabling the company to provide a wide range of options that align with individual tastes and desires.

Season Specific itineraries: Dubai's year-round appeal and diverse attractions make it a destination worth visiting at any time. Leveraging this versatility, Thrillophilia plans to craft season-specific activities and tours that showcase the best of Dubai during each particular season. For summer packages focus was on indoor attractions like AYA Universe, Museum of the Future, Ski Dubai, and more. On the other hand, winter itineraries emphasized on outdoor activities such as skydiving, desert safari, water sports, and beyond. By tailoring the offerings to the unique characteristics of each season, Thrillophilia will ensure that visitors can make the most of their Dubai experience throughout the year.

Moreover, Thrillophilia plans to leverage exclusive events and distinctive experiences that are exclusive to specific periods throughout the year. By doing so, Thrillophilia will be able to offer its customers a more immersive experience of the city.

Comprehensive Marketing Strategy:

Thrillophilia plans to leverage various marketing channels, including performance marketing, social media, and content marketing, to reach its target audience effectively.

Performance Marketing: With its extensive database of travelers' preferences, Thrillophilia will run targeted marketing campaigns that are tailored to the interests and preferences of its customers. This approach helps to engage with the potential customers more effectively and offer them personalized travel experiences.

Content Marketing: Thrillophilia also plans to utilize social media platforms as well as its website to create engaging content that showcases the best of Dubai's various attractions, season-specific experiences, adventure activities, comprehensive guides, and events, etc.

Influencer Marketing: Thrillophilia has a strategic plan in place to partner with local Indian influencers to amplify its reach. These influencers will create content that is multilingual, allowing a wider audience to engage and connect with Dubai's offerings. By producing visually captivating content that resonates with its target audience, Thrillophilia aims to generate interest and drive meaningful engagement with its customers. This collaboration with influencers will help create an authentic connection, ensuring that more and more people are inspired to explore and experience the diverse offerings of Dubai.

Overall, with its customer-centric approach and data-driven marketing strategies, Thrillophilia aims to establish Dubai as a top global international destination for Indian travelers and provide them with unique and memorable experiences.

Abhishek Puri, Vice President of Growth at Thrillophilia, says:

“We are yet again delighted to have partnered with DET to make Dubai a top global destination. Over the past few years, we have witnessed a significant increase in Indian travelers choosing Dubai as their preferred international destination. Looking ahead to 2023, we aim to welcome over 140,000 travelers to Dubai, by offering personalized and interest-specific itineraries.”