We are delighted to share that Thrillophilia, India's most trusted multi-day tour operator, has been recognised with ‘AI in Travel’ at the Economic Times Entrepreneur Awards 2026. Held in Mumbai, the recognition has reflected our continued focus on using artificial intelligence in the full lifecycle of multi-day tours.

It highlights how we have executed complex tours through AI systems in a more reliable, more personalised and more accountable way at a large scale.

We incorporate such tech well across steps like itinerary creation, checking trip viability, and finally delivering the tours. All this is implemented by us in one of the most complex categories of travel, i.e. multi-day tours.

AT A GLANCE

  • 1 million+ travellers served on multi-day tours, FY2021–FY2025
  • INR 500 Cr+ revenue scale with EBITDA profitability
  • AI-powered end-to-end tour lifecycle from itinerary creation to ground delivery
  • ET Entrepreneur Awards 2026 winner for the 'AI in Travel' category, Mumbai

The Award and What It Represents

Thrillophilia has been recognised with the ‘AI in Travel’ award at the Economic Times Entrepreneur Awards 2026 in Mumbai, one of India’s most respected recognitions for business and technology innovation.

The award truly represents how using AI in travel has emerged. Much of the industry has been focusing on helping travellers discover and book trips. However, we believe in going a few steps ahead. We have focused on what happens after the booking, such as how trips are actually planned, validated, and coordinated, before actually being delivered on the ground.

Multi-day tours are known to be one of the most complex categories in the travel segment. Be it a Europe trip across multiple cities or an exciting Kenyan safari, everything involves several logistical differences gelled up together. And these require tight coordination to ensure a smooth experience, which depends not just on planning but also on strong execution.

Thrillophilia: Built to Operate the Hardest Trips in Travel

Thrillophilia was founded in Bangalore, and currently, we are headquartered in Jaipur. Our operations are widespread across pan-India and global destinations as well, including Europe, Africa, Southeast Asia, and Central Asia.

From the start, our focus has been on catering to complex multi-day tours that require a high-trust process of execution. We have trips that involve multiple destinations, dependencies, and high expectations from travellers.

While traditional tour operators do offer expertise backed by years of experience, they struggle when it comes to scale. Online travel platforms, on the other hand, focus mostly on single bookings like flights or hotels. To bridge the gap, by building Thrillophilia, we have carved our niche by bringing the best elements of both together. We certainly provide strong travel expertise, which is also supported by technology, and can handle complexity at a large scale.

Within the time period from FY2021 to FY2025, we have served more than 1 million travellers on multi-day tours. Right now, we are operating at a revenue amounting to INR 500 crore and above, all with a profitable EBITDA. All in all, such numbers have resulted from consistent delivery and a repeat traveller's trust.

The Founding Insight: Multi-Day Travel Is an Execution Problem

Over the years, we have closely tracked how our trips are performing and what the modern traveller wants. Based on that one key insight, our approach has been shaped: booking a trip is easy, delivering it is not.

Much of the travel ecosystem still depends on offline suppliers. Local operators, guides, and properties are all the defining factors and without real-time systems. Even a slight change in an itinerary can affect multiple parts of a trip. Parallelly, travellers are making important purchases that are high-value and driven by an emotional appeal and thus, reliability matters deeply.

What we have seen is that personalised companies never scaled and scalable companies never personalised. So, we found and fixed the loopholes by solving both with infrastructure.

Instead of just simplifying the problem, we built systems to handle it. Our systems are adept at combining AI tools with a strong supply network and coordinating them with teams that take full ownership of each trip.

How Thrillophilia’s Technology Works

Our AI systems are built in-house by our team of experts and are designed to support every stage of a multi-day trip:

AI Itinerary Builder: This system is used to create personalised and day-by-day travel plans. Later, a Feasibility Agent comes into the picture to check routes, availability, seasonality, and timing before any traveller gets the final itinerary.

Thrillo Voice AI: Handles any first interactions with travellers. Through this, it understands requirements and connects them to the right advisor based on the context it captures for that traveller's demand.

CallMind: Records, processes, and analyses conversations to improve advisor performance. This way, we ensure maintaining consistent quality. Added to this, it also helps ensure that what is promised is delivered well to our travellers.

Trip Management System (TMS): TMS plays its role by converting every booking into a structured execution pipeline. Simply put, it tracks bookings, vendors, and timelines and alerts teams about any issues early. Eventually, it helps manage multiple trips without losing visibility to our team.

Lead Intelligence Engine: Scores and routes enquiries so complex trips go to experienced advisors, improving both efficiency and conversion.

All these systems work together as one connected layer. In practice, this means every stage of a trip, from planning to execution, is linked. All the teams receive full visibility, which helps them ensure smoother delivery.

The Philosophy: AI Handles the Intelligence. Humans Own the Delivery.

Our approach to AI is simple. Use it to strengthen human expertise, not replace it.

In multi-day travel, the most critical defining factors often need human judgement. It could be a delayed flight, a last-minute supplier issue, or a weather change, but anything that can impact a trip in real time requires human intervention. These situations need someone who understands the context and takes ownership of the solution, something that AI has yet to inculcate.

“Most platforms are using AI to help travellers plan better. We are using it to help our teams run better. AI can handle the intelligence. So, steps like itinerary building, feasibility checks, and lead scoring are taken care of well. But reliable execution is what actually matters at the end of the day." as stated by one of our team members.

At Thrillophilia, every AI output is handled by a person who has absolute responsibility for the final experience. Certainly, AI makes teams faster and more informed. However, it's the people who eventually make sure that the experience delivered matches what was promised.

The Market Thrillophilia Is Defining

Multi-day tours are one of the largest travel categories still evolving with technology. Flights, hotels, and activities have actually seen a huge, strong digital transformation over the last few years. But when it comes to complex multi-day tours, the services have largely remained offline due to their complexity.

This complexity has kept many companies away and it comes in the form of multiple dependencies, fragmented supply, and high-value transactions, to name a few. For us, it has been an opportunity.

Over the past decade, we have built the systems, supply relationships, and operational depth that are necessary to bridge this gap. And it is this foundation that we intend to build more and more as the category evolves.