In its quest to get the world back outside when it is safe to travel and explore nature, Corona and Thrillophilia partner to launch ‘Rediscover Paradise’ program to boost local tourism. The initiative aims at promoting local tourism by offering exciting deals to encourage consumers through a book now, travel when safe platform, while also providing financial aid to the struggling travel and tourism industry.
In the initial stage of this campaign, Corona has also pre-purchased 14,000 rooms at independently run homestays and resorts to aid the industry and offer some immediate financial relief.
Throwing light on the initiative Chitra Gurnani Daga, Co-founder and CEO of Thrillophilia added, “Thrillophilia has been recognized as the go-to brand for unique travel experiences. Given the current diminishing landscape, we were keen on helping our suppliers by providing them much-needed fuel to kick start. So when Corona reached out to us with the Rediscover Paradise initiative, we were thrilled to support their endeavour. With both brands being rooted in the outdoors, there was complete synergy in the foundation to aid the sector and serve a common purpose of reviving tourism. We’ve worked together persistently to roll out the crusade to millions of our users. Our suppliers are presently focusing on getting all sanitization and hygiene measures in check to be prepared to welcome travellers when deemed safe.”
Commenting on this launch, Alexander Lambrecht, VP Marketing – South Asia, AB InBev opined, “We are delighted to partner with Thrillophilia to launch ‘Rediscover Paradise’ program, in line with our long-standing commitment to the travel and tourism industry that we connect with. We have over the years, passionately adopted beaches across the world and outdoor living is deeply rooted in all our efforts. Now more than ever, as the communities go through a challenging period, we stand in solidarity with them by extending our support. We aim to build a movement that brings together avid travellers to embrace the outdoors once again, but only when it is absolutely safe. By booking a stay now for future travel, we can ensure support to a great number of ground staff who have, for so many years, worked hard to enable us to have a pleasurable holiday. Now it’s time we stand up for them and secure the future of the industry.”
To further catalyse domestic travel and galvanize the larger community, the ‘Rediscover Paradise' program encourages travellers to join the movement and take the first step of exploring their own country by adopting road-trips to nearby destinations when safe. Ensuring that consumers have easy access to a variety of offerings, the brand is curating a large inventory of local stays and short experiences at discounted rates for them to book now and travel when it is deemed safe. With this partnership, Thrillophilia is also motivating affiliate suppliers to participate in the program and offer these exciting deals to even more travellers. Further, Thrillophilia is also leveraging their massive reach of 40 million travellers to promote the deals with emailers, social media marketing, video marketing, influencers & more.
Thrillophilia is Asia’s leading platform to discover and book travel experiences & is used by 50 Million travellers annually to discover and book experiences. With a massive audience reach, Thrillophilia has enabled 100+ brands and tourism boards to engage with and extend their products to millions of travellers worldwide. Some of the most renowned partners include GoPro, Skyscanner, JW Marriott, Thailand Tourism Board etc.
The platform has 22000+ experiences listed from 5000+ suppliers across 125+ destinations, which makes it the go-to platform for experience seekers.
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